{"id":69823,"date":"2012-02-16T00:00:00","date_gmt":"2012-02-16T05:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/the-leadership-gap-in-b2b-marketing\/"},"modified":"2025-09-11T00:35:37","modified_gmt":"2025-09-11T04:35:37","slug":"the-leadership-gap-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/","title":{"rendered":"The Leadership Gap in B2B Marketing"},"content":{"rendered":"

\"B2B<\/p>\n

CMOs feel<\/a> largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads.<\/p>\n

Generating leads is one important aspect of what we do in marketing but while we are busy talking about how to meet the needs for sales today<\/em>, we are losing ground in our ability to meet the needs of our customers tomorrow<\/em>.<\/p>\n

This is why I believe we have a leadership gap in B2B Marketing today.<\/p>\n

Change is coming to B2B Marketing. Are you ready?<\/strong><\/p>\n

In this article<\/a> from last year, I talked about the changing buyer and a series of stats to support the notion that traditional marketing approaches are becoming less effective, driving up the cost of leads, driving away customers and creating a negative loop of promotion, customer rejection and higher marketing costs.<\/p>\n

I included a few examples of Marketing leaders like Dana Anderson\u00a0from Kraft (not B2B!) and Lisa Arthur<\/a>\u00a0from Aprimo who are driving change in their organizations by addressing some of these challenges. The comments in that post are pure gold and largely in support of the notion that we (still) need to see change-agents in our marketing leaders.<\/p>\n

The Future of marketing was<\/em> digital?<\/strong><\/p>\n

Digital used to be an important topic because so many B2B Marketers lacked these skills. And with the entrance of “digital natives,” we thought we would all be saved. The future of marketing<\/a> used to be digital<\/em> because the future is here!<\/strong><\/p>\n

Yet we largely stopped talking about the digital skill gap and never really addressed it…<\/p>\n

Marketing leaders might be scared to address this issue to avoid putting fear into the minds of their teams. But as\u00a0Danielle Sacks\u00a0said in the\u00a0Fast Company<\/em>\u00a0magazine article The Future of Advertising,\u00a0\u201cDigital will f-ck you up!\u201d<\/p>\n

Maybe it’s okay to allow the situation to fix itself for some organizations through attrition. But I think change is happening so quickly that buyers are beginning to increase their rejection of promotional messages and are expecting digital relationships with brands who know what they are doing.<\/p>\n

In Marketing Managers and The Parable of the Monkey Tree<\/a> I talk about the disconnect between leaders and managers in marketing and suggest that we all have a role to play in driving change in our organizations. But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels?<\/p>\n

We Need Social Leaders<\/strong><\/p>\n

My wife Liz Brenner (@LizBrenner), who also works at SAP (yes, it’s a family affair!) recently covered these 3 great example of social media leadership coming from SAP and our User Group organization ASUG. Here are a few of the great quotes from the leaders she covered:<\/p>\n

The Social CMO: Keeping it Real with SAP\u2019s Jonathan Becher<\/p>\n

“I\u2019m a big believer in abandoning traditional B2B marketing techniques in favor of a people to people approach. It\u2019s especially critical for those conversations to be two-way.\u00a0 Twitter is a fantastic way for me to listen to what people think about SAP and our solutions.\u00a0 As an executive, you usually get packaged analysis after the fact.\u00a0 Twitter is unfiltered and it\u2019s real time.”<\/em><\/p>\n

The Social CIO: On the Cutting Edge with SAP\u2019s Oliver Bussmann<\/p>\n

\u201cSocial media is changing the enterprise decision making process. With a tablet (such as iPad), I can scan and take in news quickly, take advantage of RSS feeds to stay up to date with relevant blogs, and even use mobile apps to aggregate, orchestrate, and assimilate facts fast.\u201d<\/em><\/p>\n

The Social CEO: Connecting with ASUG\u2019s Bridgette Chambers<\/p>\n

“I believe great leaders wield influence, rather than command and control. Social media tools provide another avenue for ASUG to continue being the chief influencer of SAP\u2019s product strategy.”<\/em><\/p>\n

Calls-To-Action for CMOs<\/strong><\/p>\n

So there are some examples of marketing leadership today but what I would like to see is a vision for change from B2B Marketing leaders and examples of the benefits (and mistakes) they experienced along the way. Who is going to step up and provide a roadmap for the rest of us?<\/p>\n

In the meantime, here are some calls-to action for marketing leaders from IBM<\/a>:<\/p>\n

    \n
  1. Start investing, supporting and leading your teams in the use of\u00a0digital channels.<\/strong><\/li>\n
  2. Make it a mission to transform your organization into a\u00a0social business<\/strong>.<\/li>\n
  3. Use\u00a0analytics<\/strong>\u00a0to measure and drive customer value, investment decisions and customer engagement.<\/li>\n
  4. Put all of the above on your \u201cpeople agenda<\/strong>.\u201d Make sure you are hiring and investing now in the skills and talent you will need to support the needs of a more\u00a0digital, social and mobile business environment<\/strong>.<\/li>\n<\/ol>\n

    So what do you think? Do you have any examples of leadership in B2B Marketing?\u00a0<\/strong><\/em><\/p>\n

    Photo Source<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Generating leads is one important aspect of what we […]<\/p>\n","protected":false},"author":6,"featured_media":69826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide","_seopress_titles_desc":"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.","_seopress_robots_index":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-69823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"\nThe Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide<\/title>\n<meta name=\"description\" content=\"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide\" \/>\n<meta property=\"og:description\" content=\"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-16T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T04:35:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"The Leadership Gap in B2B Marketing\",\"datePublished\":\"2012-02-16T05:00:00+00:00\",\"dateModified\":\"2025-09-11T04:35:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\"},\"wordCount\":833,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\",\"name\":\"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg\",\"datePublished\":\"2012-02-16T05:00:00+00:00\",\"dateModified\":\"2025-09-11T04:35:37+00:00\",\"description\":\"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg\",\"width\":1024,\"height\":623,\"caption\":\"adult-analysis-banking-1549000-1-1024x623\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide","description":"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide","og_description":"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.","og_url":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/","og_site_name":"Marketing Insider Group","article_published_time":"2012-02-16T05:00:00+00:00","article_modified_time":"2025-09-11T04:35:37+00:00","og_image":[{"width":1024,"height":623,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg","type":"image\/jpeg"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"The Leadership Gap in B2B Marketing","datePublished":"2012-02-16T05:00:00+00:00","dateModified":"2025-09-11T04:35:37+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/"},"wordCount":833,"commentCount":10,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg","articleSection":["Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/","url":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/","name":"The Leadership Gap in B2B Marketing \u2013 Bridging the Digital & Social Divide","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg","datePublished":"2012-02-16T05:00:00+00:00","dateModified":"2025-09-11T04:35:37+00:00","description":"Discover how today\u2019s B2B marketing leaders are lagging behind in digital, social, and buyer\u2011focused strategies. Learn the steps to close the gap\u2014from investing in talent and analytics to evolving leadership for tomorrow\u2019s customer.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/strategy\/the-leadership-gap-in-b2b-marketing\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/adult-analysis-banking-1549000-1-1024x623-1.jpg","width":1024,"height":623,"caption":"adult-analysis-banking-1549000-1-1024x623"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/69823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=69823"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/69823\/revisions"}],"predecessor-version":[{"id":69825,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/69823\/revisions\/69825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/69826"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=69823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=69823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=69823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}