{"id":70045,"date":"2014-08-18T00:00:00","date_gmt":"2014-08-18T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/content-marketing-lessons-red-bull-media-house\/"},"modified":"2025-09-11T00:48:45","modified_gmt":"2025-09-11T04:48:45","slug":"content-marketing-lessons-red-bull-media-house","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/","title":{"rendered":"7 Content Marketing Lessons From Red Bull Media House"},"content":{"rendered":"<p>One of the biggest content marketing questions I get on a regular basis is &#8220;<strong>who are the leading content marketing brands?<\/strong>&#8221;<\/p>\n<p>After\u00a0<a href=\"https:\/\/www.americanexpress.com\/us\/small-business\/openforum\/explore\/\" target=\"_blank\" rel=\"noopener noreferrer\">American Express OPEN Forum<\/a>, which claims to be the single <strong>largest source of leads,\u00a0<\/strong>in the form of new card members for their small business group, I typically point to\u00a0Red Bull who has taken the whole &#8220;<a title=\"Why Brands Need To Act Like Publishers\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/brands-need-act-like-publishers\">brand as publisher<\/a>&#8221; model to a whole new level.<\/p>\n<p>What makes Red Bull different?<\/p>\n<p>They have created a totally separate division of the company focused on making amazing content, <a href=\"https:\/\/www.redbullmediahouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Red Bull Media House<\/a>, with the goal of becoming a profitable enterprise on its own.<\/p>\n<p>The bold move gained a lot of attention. For example, last year\u00a0<em>Fast Company<\/em> named Red Bull one of the &#8220;Most Innovative Companies&#8221; because of their efforts. And the brand is frequently cited by content marketers as the shining example of what it means to think and act like a media company.<\/p>\n<p>Maybe nothing personifies this more than the quote &#8220;<em><strong>Red Bull is a media company that happens to sell energy drinks<\/strong><\/em>&#8221; attributed to Red Bull&#8217;s Austrian founder\u00a0Dietrich Mateschitz.<\/p>\n<p>Some quick facts about Red Bull Media House:<\/p>\n<ul>\n<li>Red Bull launched RedBull Media House in 2007.<\/li>\n<li>They launched the online and print magazine <em><a href=\"https:\/\/www.redbulletin.com\/us\/us\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">The Red Bulletin<\/a>, <\/em>which now has a distribution of more than 5 million.<\/li>\n<li>They spent $2 Million making a movie called The Art of Flight<\/li>\n<li>Sponsored Felix Baumgartner&#8217;s famous\u00a0<a href=\"https:\/\/www.slate.com\/blogs\/future_tense\/2014\/01\/31\/felix_baumgartner_red_bull_space_jump_first_person_gopro_video.html\" target=\"_blank\" rel=\"noopener noreferrer\">freefall from space<\/a> (video below).<\/li>\n<\/ul>\n<p>Red Bull expects the Media House to start making a <strong>direct profit<\/strong> but already claims that the business value in the form of awareness and media dollars saved, <strong>far outweighs the expense<\/strong>.<\/p>\n<p>Are you looking to help <strong>turn your brand into a media company<\/strong>? Here are 7 lessons you can learn from what Red Bull is doing:<\/p>\n<h3>7 Content Marketing Lessons From Red Bull Media House<\/h3>\n<ol>\n<li>Marketing is more than a department. It&#8217;s a responsibility of the entire brand and every employee.<\/li>\n<li>Content is a &#8220;core mandate&#8221; of the business. So make sure your content is inspired and effective.<\/li>\n<li>Businesses need to take the concept of the brand as a media company literally.<\/li>\n<li>Content needs to support the core essence of why the brand exists. For Red Bull it is literally &#8220;to give you wings.&#8221;<\/li>\n<li>Become a global media empire covering all media segments. Video, mobile, online, print.<\/li>\n<li>The media may become profitable, but focus on creating brand value that offsets investments in paid advertising<\/li>\n<li>Make content that audiences can consume any way they like.<\/li>\n<\/ol>\n<h3>How about you? Are you ready to help your business take this leap?<\/h3>\n<p>I <a href=\"https:\/\/www.forbes.com\/sites\/ekaterinawalter\/2013\/12\/17\/2014-digital-trends-and-predictions-from-marketing-thought-leaders\/\" target=\"_blank\" rel=\"noopener noreferrer\">have predicted<\/a> that more companies would start to follow Red Bull&#8217;s lead. There are now famous examples from Netflix (House of Cards) and Amazon (Alpha House) as well. But few brands have taken the bold step that Red Bull has.<\/p>\n<p>What is getting in their way? I think it starts with a crisis of courage from marketing leaders. Some are still thinking (and marketing) like it&#8217;s 1999. But many <a title=\"The World Has Changed. Has Your Marketing?\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-future-of-digital-marketing-predictions-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">know what they need to do<\/a>.<\/p>\n<p>I think for most it comes down to taking the leap! Put someone in charge. Give them the resources to get it done. And who knows, maybe your brand&#8217;s freefall can turn into a safe landing.<\/p>\n<p>Now, let me know what you think?<\/p>\n<p>Let me know what you think in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest content marketing questions I get on a regular basis is &#8220;who are the leading content marketing brands?&#8221; After\u00a0American Express OPEN Forum, which claims to be the single largest source of leads,\u00a0in the form of new card members for their small business group, I typically point to\u00a0Red Bull who has taken the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"7 Content Marketing Lessons From Red Bull Media House \u2013 Brand as Publisher","_seopress_titles_desc":"Take cues from Red Bull\u2019s bold model: transform your brand into a media powerhouse. Learn seven lessons\u2014from making content a core business mandate to delivering storytelling across video, mobile, print, and global formats\u2014that build awareness, loyalty, and brand value.","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-70045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Content Marketing Lessons From Red Bull Media House \u2013 Brand as Publisher<\/title>\n<meta name=\"description\" content=\"Take cues from Red Bull\u2019s bold model: transform your brand into a media powerhouse. 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Learn seven lessons\u2014from making content a core business mandate to delivering storytelling across video, mobile, print, and global formats\u2014that build awareness, loyalty, and brand value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-18T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T04:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2014-08-01-at-1.45.16-PM-300x187-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"7 Content Marketing Lessons From Red Bull Media House\",\"datePublished\":\"2014-08-18T04:00:00+00:00\",\"dateModified\":\"2025-09-11T04:48:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/\"},\"wordCount\":559,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2014-08-01-at-1.45.16-PM-300x187-1.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/\",\"name\":\"7 Content Marketing Lessons From Red Bull Media House \u2013 Brand as Publisher\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-lessons-red-bull-media-house\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2014-08-01-at-1.45.16-PM-300x187-1.png\",\"datePublished\":\"2014-08-18T04:00:00+00:00\",\"dateModified\":\"2025-09-11T04:48:45+00:00\",\"description\":\"Take cues from Red Bull\u2019s bold model: transform your brand into a media powerhouse. 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