{"id":71025,"date":"2022-04-06T16:00:00","date_gmt":"2022-04-06T20:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/humor-content-marketing\/"},"modified":"2023-09-14T05:02:39","modified_gmt":"2023-09-14T09:02:39","slug":"humor-content-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/humor-content-marketing\/","title":{"rendered":"How To Use Humor In Content Marketing"},"content":{"rendered":"

Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing campaigns around the world. When done correctly and done well, using humor as a marketing strategy generates traffic as well as more shares, clicks, and interactions with your content directly.<\/p>\n

So, how do you use humor in a way that works for your brand? We\u2019ve put together a few guidelines to keep in mind if you\u2019re trying to find your inner Jerry Seinfeld.<\/p>\n

Quick Takeaways:<\/strong><\/em><\/p>\n

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  1. Get to know your audience through collected data and market your content appropriately.<\/li>\n
  2. Keep up with current trends to improve relatability<\/li>\n
  3. Play with words to create a consistent brand persona<\/li>\n
  4. Focus in on your marketing goals and achieve them by thinking about your why.<\/li>\n<\/ol>\n

    Get to know your audience<\/strong><\/h3>\n

    We see humor being used as a content marketing<\/a> strategy across all platforms \u2013 on social media, on chalkboard signs outside of coffee shops, and in television ads. Now, whether this marketing humor is received well, will be dictated by your audience. To prevent any awkward backlash, you need to know your audience. Figuring out who is consuming your content and why is a must if you want to use humor in your marketing strategy successfully.<\/p>\n

    \"humor<\/p>\n

    Conducting this research is simple \u2013 just use any current data you already have about your target audience. Tools like Google Analytics<\/a> are super helpful when it comes to understanding data about where traffic to your site is coming from and why people are clicking.<\/p>\n

    Additionally, try using data from focus groups you may have already done as a starting point to getting to know your audience on a deeper level. After you\u2019ve collected your customer data, use your demographics to frame your humor according to your audience. If your audience is made up of a younger generation, make sure that the format of your content is age appropriate for your target group. You wouldn\u2019t make a Three Stooges reference to a genZ audience, would you?<\/p>\n

    Getting to know your audience is a process that will involve a lot of trial and error in the beginning. However, once you become more knowledgeable in how your audience absorbs your content, you make it just that much easier for your customers to stay engaged and keep coming back to those knee-slap-worthy jokes of yours.<\/p>\n

    Make it sound au naturale<\/em><\/strong><\/h3>\n

    Not all of us were born with the gift of comedy, and we all know from experience that the person who tries too hard to be funny creates an awkward situation for everyone involved. Luckily, you have a great personality \u2013 inject bits and pieces of it into your work. Making yourself sound more natural and relatable is easy, and you don\u2019t need to dig too deep to find it.<\/p>\n

    You\u2019re aiming for relatability here \u2013 and having a grasp on today\u2019s current trends<\/a> will give you the insight you need to sound both natural and relatable. Using a unique voice to market your business will help you to stand out from all the dry, reused routines in the marketing world.<\/p>\n

    Pringles perfectly combines humor and relatability in their recent 2022 SuperBowl ad, which addresses a problem that Pringles fans have long been complaining about \u2013 getting your hand stuck in the bottom of the pringles can.<\/p>\n