{"id":71033,"date":"2022-09-29T08:15:00","date_gmt":"2022-09-29T12:15:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/quality-content\/"},"modified":"2023-09-14T05:02:44","modified_gmt":"2023-09-14T09:02:44","slug":"quality-content","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/","title":{"rendered":"What Exactly Is High Quality Content?"},"content":{"rendered":"
\u201cQuality means doing it right when no one is looking.\u201d<\/span> \u2015 Henry Ford<\/span><\/strong><\/div>\n

<\/b>Ahh, quality.<\/span><\/p>\n

It\u2019s elusive golden word tossed around at least 20 times a day.\u00a0<\/span>If you\u2019re the type of human being who refuses to roll with a mediocre definition of \u201cquality,\u201d you probably came here to define and learn what makes \u201cquality content.\u201d<\/span><\/p>\n

But first, a bit about content marketing<\/a> on the web.<\/p>\n

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could. If you know anything at all about SEO today, of course you know this is no longer the way to go. Rather than pleasing Google, this will actually make Google mad. However, the days of just strategically placing your keywords on your website and calling it a day are also over. Just like consumers, Google is looking for high-quality thought leadership<\/a> content.<\/p>\n

That’s why we help startups create high quality content<\/a>.<\/p>\n

Have you ever been to a website that doesn’t explain what it does? Or, maybe it didn\u2019t give a good background on who they actually were? You were likely displeased and began looking elsewhere. As consumers, we want to read content on a website that is relative to what we are looking for and also interesting. This also means we don\u2019t want to be bombarded with a sales pitch and awkward keywords. Well, just picture Google\u2019s crawling bots as your everyday consumer. The new algorithm now crawls your website and determines if your content is relevant, readable, and intriguing.<\/p>\n

Scary? A little bit.<\/p>\n

Important? Absolutely.<\/p>\n

<\/strong> PS – I put together these 10 tips for optimizing your content marketing. Watch Now!<\/a><\/strong><\/em><\/p>\n

Why Is Content Important?<\/h2>\n

Content is not only important<\/a>, but it is the most important thing. Ultimately, your content is what will make your cash register ring.\u00a0Good, relatable, and well-researched content\u00a0is what sets your website and your brand apart from the masses of competitors all fighting for the spotlight in your industry.\u00a0High-quality content is both what customers and search engines want to see. Every additional page of quality content is a new landing page, or avenue, for consumers to find you through.<\/p>\n

One of the content marketing agency truths<\/a> we always try to explain is that by maintaining high-quality content on your website, you will also position yourself as an expert in the industry. The bottom line is that people trust and flock toward people and companies that they think sound reliable, trustworthy, and in the know.<\/p>\n

Think of the last website that you visited. How long did you stay on that website? People are generally busy. They have something else to do and\/or they just have a short attention span. If you don\u2019t offer them what they are looking for and something they enjoy reading, they will likely just bounce – which hurts your bounce rate and your bottom line.<\/p>\n

Now, think about their future choices as well. Are they going to come back to your website? Well, that mainly depends on the person and their interest in your product. But if they do, it is likely they are hoping not to see the same, boring content. This is where the importance of updating your content comes in. People always need a reason to keep coming back, so give it to them by updating your content. If every few times they visit your website it is updated, this shows them that you are actively focusing on their needs and desires. Updates are a good sign for consumers.<\/p>\n

What Is the Mark of Quality Content?<\/h2>\n

The thing is, \u201cquality content\u201d is entirely subjective.<\/span><\/p>\n

But there are<\/i> a few objective and scientifically proven traits that make quality content, well, \u201cquality.\u201d Here are some tips on how to make your content full of quality:<\/span><\/p>\n

1. Credibility<\/span><\/h3>\n

Let\u2019s go into an alternate universe and pretend that this book was about dogs that dig deep-dish pizza (bare with me here). It\u2019s a great book, and you found yourself devouring the content so readily that you forget to check out the credibility of the author. You do a quick Google search and discover something shocking: The author is a cat lover who is allergic to pizza. The credibility of the author would immediately take a nosedive, wouldn\u2019t it? (for the record, this writer you\u2019re reading is a dog lover who loves<\/i> pizza).<\/span><\/p>\n

\"my<\/p>\n

This is my dog, Karma. (She likes pizza too)<\/em><\/p>\n

This example demonstrates the need for credibility in your content. But for better or worse, credibility almost never has a \u201ctell.\u201d It just is<\/i>, and it\u2019s up to the readers whether they believe it to be credible. The easiest way to do this is by doing your own research.<\/span><\/p>\n

Here are some ways to make sure your credibility is on point:<\/span><\/p>\n