{"id":71050,"date":"2015-12-17T00:00:00","date_gmt":"2015-12-17T05:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/star-wars-disney-reveal-force-content-marketing\/"},"modified":"2025-11-24T02:45:30","modified_gmt":"2025-11-24T07:45:30","slug":"star-wars-disney-reveal-force-content-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/star-wars-disney-reveal-force-content-marketing\/","title":{"rendered":"Star Wars and Disney Reveal: The Force of Content Marketing"},"content":{"rendered":"

If\u00a0Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars<\/strong><\/p>\n

It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie\u00a0American Graffiti.<\/em><\/strong><\/p>\n

He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the\u00a0Flash Gordon\u00a0<\/em>movies that he loved watching as a kid.<\/p>\n

He began thinking, “What if those movies could be redone, but this time made with better effects?”<\/strong><\/p>\n

With that thought in his mind, he decided to try and get the rights to make a new\u00a0Flash Gordon\u00a0<\/em>movie.<\/p>\n

But no matter what he did, he couldn’t obtain the rights.<\/a><\/p>\n

Finally, he decided that if they wouldn’t give him the rights, then he’d write\u00a0his own space film. \u00a0So\u00a0he began writing his film, which he titled\u00a0Adventures of the Starkiller, Episode I: The Star Wars.<\/i><\/em><\/p>\n

After many major revisions, the title would be shortened to simply\u00a0Star Wars\u00a0<\/em>and the story would be developed into the epic film we all know today.<\/p>\n

As unbelievable as it sounds, if George Lucas could’ve obtained the rights to Flash Gordon<\/em>, then Star Wars<\/em> would’ve never come\u00a0to be.<\/strong><\/p>\n

Sidebar: The clip below shows that Lucas is paying homage to Flash Gordon\u00a0<\/em>in Stars Wars<\/em>\u00a0opening crawl.<\/p>\n

The Force of Content Marketing<\/strong><\/h2>\n

If you are reading this post, I can assume you know what content marketing is and understand the need for it.<\/p>\n

But you are about to see that the almost-invisible forces of content marketing are much more powerful and prevalent than you’ve ever imagined.<\/strong><\/p>\n

I am about to pull back the\u00a0curtain and reveal how\u00a0one of the top\u00a0three\u00a0media companies in the world\u00a0<\/a>uses the force of content marketing in a way that most people never realize.<\/p>\n

I’ve written before about the amazing content marketing methods that Walt Disney used and how The Walt Disney Company later has continued that tradition.<\/p>\n

I’ve also written before about how George Lucas kept Star Wars alive all these years by using content marketing.<\/p>\n

Well, since Disney now owns\u00a0Lucasfilms (since 2012), that means that the two content marketing juggernauts have combined forces.<\/p>\n

Today, I want to show you some powerful lessons we can learn\u00a0from the way\u00a0Disney is using content marketing to promote their new movie\u00a0Star Wars: the Force Awakens<\/em>.<\/p>\n

And in the process, we’re going to uncover the unbelievable reach and power of content marketing.<\/p>\n

Disney\u00a0Is Way\u00a0Bigger Than You Think It Is<\/strong><\/h2>\n

Before I show you some of the ways they’re using content marketing to promote\u00a0Star Wars<\/em>, I need to make sure you realize exactly what I mean when I say\u00a0“Disney”.<\/p>\n

When most people think of The Walt Disney Company\u00a0they think that means Disney Channel, Disneyland, Disney World, and maybe people some think of Radio Disney.<\/p>\n

But in reality, that doesn’t even make up half of what is really owned by The Walt Disney Company.<\/p>\n

Let me show you what I mean by just showing you a partial list<\/strong> of companies that\u00a0The Walt Disney Company owns:<\/p>\n

Internet<\/strong><\/p>\n