- \n
- Start with what your audience cares about. Use topic modeling to uncover the keywords and themes your buyers are already searching for \u2014 not just what aligns with your product.<\/em><\/li>\n
- Balance keywords across the buyer journey. Mix high-volume, long-tail, and competitive gap keywords to create content that connects with prospects at every stage of decision-making.<\/em><\/li>\n
- Consistency beats perfection. Publishing blog posts 2\u20134 times per week drives the strongest traffic and lead growth \u2014 and there\u2019s no real cap on how much momentum you can build.<\/em><\/li>\n
- Old content deserves a second life. Updating or repurposing older blog posts with fresh data and insights can spark a 20% or greater traffic lift.<\/em><\/li>\n
- Promotion is half the work. From email newsletters and social sharing to remarketing and syndication, promoting blog content is key to extending reach and driving return visitors.<\/em><\/li>\n<\/ul>\n
Focus on The Right Keywords for your Blog<\/h2>\n
We use a combination of high-volume, high purchase intent, long tail, and competitive gap keywords to focus our content creation activities on. When you create content that balances all stages of the buyer journey, you are more likely to capture\u00a0 buyers at any stage of the buyer journey.<\/p>\n
You are also more likely to touch more buyers within an account and with multiple \u201ctouches\u201d during their buyer journey.<\/p>\n
Bottom line: The brand that serves effective content at every stage of the buyer journey will win more new buyers.<\/p>\n
Create Killer Blog Headlines<\/h2>\n
Did you know that 8 out of 10<\/a> visitors to your website read your headline only? That means only 20% of your web visitors are actually getting to the content you worked so hard to craft for them! Great headlines<\/a> are the key to fighting back against this statistic.<\/p>\n
This applies to every one of your content promotion strategies: social media ads, SEO rankings, sharing content in email newsletters \u2014 you name it. Regardless of the channel you\u2019re using, irresistible headlines that grab attention and leave your audience wanting more are essential for getting them to read your actual content.<\/p>\n
We use brainstorming to suggest 50-100 or more headlines to our clients and then ask the\u00a0 to rank them quickly based on gut feel. We find this raises the cream of the best headlines to the top.<\/p>\n
Publish Blog Posts 2-4 Times Per Week<\/h2>\n
In our blog frequency research, we found that 2-4 blog posts per week is the best way to increase traffic and leads.<\/p>\n
In fact, we have found that 2-4 times per week is the special moment where the highest rate of growth occurs. How much?<\/p>\n
If you want to boost your website traffic by 2-4x, then publish 2-3 times per week.<\/p>\n
We also found that there is really no diminishing return. The more you publish, the more traffic and leads you will get! So if you haven\u2019t started blogging, you really need to start today<\/a>. There are about a million reasons why we think you should be publishing a blog on your website, so we\u2019ll pick a few of the most important.<\/p>\n
Today, 93% of online experiences start with search engines. Your blog is the main source of SEO content. Without one, you\u2019re missing the biggest opportunity out there to increase web traffic. Your blog establishes your brand personality and expertise in your industry. It\u2019s more affordable than any paid advertising tactic and much more effective.<\/p>\n
Finally, your blog content is where many of your web visitors will find the most value. If you\u2019re covering topics they care about, they\u2019re more likely to stick around on your page. You then have opportunities to convert them to leads with tactics like lead magnets and strong CTAs.<\/p>\n
Repurpose or Update Old Blog Content<\/h2>\n
Repurposing your older blog content<\/a> is one of the most efficient ways to give your website traffic a boost. Start by looking for articles that used to perform well but whose traffic has come down. Then update them with newer information, stats, add some opinions (this article was originally published in 2015!)<\/p>\n
Look for content that used to rank but has become out of date. Look at any articles with years in them and update those as well. My team has spent the last 3 months doing this to any articles with the years 2020, 2021 and 2022 in them. We have found a 20% uplift when we update these older posts!<\/p>\n
Nurture Your Email List<\/h2>\n
Having an email list is one of the best ways to drive return traffic to your website. This is because you\u2019re nurturing a group of people<\/a> (your subscriber list) who are already interested in your brand. With the right approach, email marketing can be one of your top sources of web traffic.<\/p>\n
Here are some simple best practices to get started:<\/p>\n
We recommend building your subscriber list as soon as possible. Make it easy for web visitors to subscribe to your email list with a prominent button, link, or form.<\/p>\n
Use an email marketing tool like Campaign Monitor, Mailchimp, or Constant Contact to help you track performance metrics from your email marketing efforts.<\/p>\n
Most of all, remember that your email newsletters should aim to be mini curated versions of your content for that week or month. While promotional messages can certainly be included in your emails, they shouldn\u2019t be the sole or primary focus. Always think about what your subscribers will find valuable (your content) vs. what they will likely dismiss as spam (solely promotional content).<\/p>\n
Promote Your Blog Posts<\/h2>\n
Writing your blogs is only half the job. You also need to promote them<\/a> to maximize potential for brand visibility and driving web traffic.<\/p>\n
So how do you do it? Some tried and true blog promotion tactics include:<\/p>\n
- \n
- Sharing your posts on social media \u2013 This is an easy one. Get your blog posts on social media to give them more visibility and potential to be shared.<\/li>\n
- Make your content shareable \u2013 Creating shareable content is one of the most effective ways to get your blog promoted by visitors who enjoyed it.<\/li>\n
- Include blog posts in your email newsletter \u2013 Be sure your subscribers are seeing your best content by sharing it in emails.<\/li>\n
- Repurpose old content \u2013 Take your most popular blog content and repurpose it into an ebook, video, infographic or other engaging form of content.<\/li>\n<\/ul>\n
Don\u2019t be afraid to spend some time figuring out what works. Every business is different, and you\u2019ll find your groove as time goes on.<\/p>\n
Use Social Media Remarketing<\/h2>\n
We know that social media is a great marketing tool for both B2C and B2B brands. But social media alone<\/a> isn\u2019t enough to boost website traffic. You need to combine it with the power of your article research to take your website a step further.<\/p>\n
Start by installing a tracking pixel on your website from one of the social media platforms your audience uses most in order to set up remarketing audiences. You can do it for both Facebook and Twitter to keep engaging with your web visitors on those platforms after they\u2019ve left your site.<\/p>\n
Why is this important?<\/p>\n
Here\u2019s a startling statistic: 95%<\/a> of people who visit your website will not return again. While this number can vary across brands and industries, a quick look at your new vs. returning web visitors will tell you that the majority are not returners.<\/p>\n
Re-marketing through social media is an important way for you to continue driving interest and return web traffic that may ultimately convert into leads and sales<\/a>.<\/p>\n
Try Blog Syndication<\/h2>\n
Syndicating your posts on other sites is another great way to drive traffic to your blog or site. Search for top sites your target audience may visit frequently and reach out to the editors to see if they would be willing to feature your content.<\/p>\n
Just be careful.<\/p>\n
Some sites will take an unrestricted license (and even sell) your content. Think carefully about the audience (and the ethics) of the site owners where you want to syndicate. For most authors, syndicating your content can provide access to a new audience and help you build authority.<\/p>\n
Guest Contribution<\/h2>\n
Many sites today accept blog contributions, and it helps drive more traffic to your site and build your credibility as well as brand awareness. Look for sites that have strong readership or the target audience you are trying to reach.<\/p>\n
You can also invite industry thought leaders and influencers to guest blog or interview them for blogs. The name recognition will not only increase traffic to your site but boost your credibility as well. You can even build an entire army of volunteer contributors<\/a> to your own site by asking for guest contributors.<\/p>\n
SEO Optimization<\/h2>\n
Optimizing your site for search engines is the best way to boost your organic traffic. Don\u2019t forget that statistic \u2014 93% of web experiences are starting with search! Be sure you\u2019re using SEO best practices<\/a> for all of your content and paying attention to Google ranking factors<\/a> as they evolve over time.<\/p>\n
Some of the most important places to focus:<\/p>\n
- \n
- High-value content \u2013 It\u2019s not just about hitting keywords anymore. Google AI is smarter than that, and they\u2019re analyzing your content<\/a> to make sure it\u2019s actually high-quality and relevant to the topic and audience.<\/li>\n
- Keywords \u2013 But keywords are still important. Use a tool like SEMRush to get a huge list of keywords you can cluster and organize into topics you know your audience wants.<\/li>\n
- Headlines \u2013 We talked about this, but it\u2019s worth mentioning again. Without an awesome headline, you likely won\u2019t even get noticed. Focus on writing headlines that readers can\u2019t resist!<\/li>\n
- Include Visual Content \u2013 Content marketing is all about visual content these days. Including images and videos in your content makes it more engaging, increases \u201cshare-ability\u201d and helps it rank higher on SERPs.<\/li>\n
- Pay Attention to Technical Stuff \u2013 Meta descriptions, image alt-text, tags \u2014 it all plays an important role in helping your content rank. Don\u2019t forget the little things!<\/li>\n<\/ul>\n
Interactive Content<\/h2>\n
We\u2019ve all been there \u2014 we go on the internet with a specific goal in mind only to realize 10 minutes later we\u2019re taking a quiz about what kind of cat we\u2019d be based on our zodiac sign.<\/p>\n
The thing is, people will take fun quizzes, surveys and the like on just about anything. It\u2019s part of the internet experience in 2021. So why not use them to make your content more fun and interactive? To boot, interactive content<\/a> can also create more value for your customer because it can help them learn something about themselves.<\/p>\n
What we mean is that we don\u2019t recommend you use a cat quiz (unless you\u2019re Buzzfeed). Think instead about what you want your audience to discover as it relates to your content, and create something interactive to help them do it. So, if you\u2019re writing an article about blogging best practices, maybe you include a quick test your readers can take to score their blog as it exists today. This helps them understand how your content is going to help them improve<\/a>.<\/p>\n
There are many types of interactive content. Here are some that perform well:<\/p>\n
![\"7](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/01\/7-types-of-interactive-content.webp\")
<\/p>\nImage source<\/a><\/p>\n
Webinars\/Webcasts<\/h2>\n
Share your expertise with your target audience by offering free webinars or webcasts. Find topics that your target audience is most interested in, then take the time to create an engaging and informative presentation. This is a great way to share your industry expertise and drive traffic to your website by putting a timestamp on the event (i.e. join us LIVE at X date and time).<\/p>\n
But don\u2019t make it boring! We all hear the word webinar and (let\u2019s admit it) stifle a yawn. Don\u2019t forget about your killer headline, great description, and interesting topic.<\/p>\n
Podcasts<\/h2>\n
If you\u2019re not ready to do live presentations just yet, podcasting is a good way to practice your presentation skills and still share your insights with your target audience. The key to driving traffic to your site is to make sure you are consistent and are promoting your podcasts on social media. Over time your audience will grow and you\u2019ll build a repeat audience.<\/p>\n
Quick tip: boost your podcast audience<\/a> by inviting guests who are influencers or experts in your industry or who have a large following themselves. This will help you generate interest, gain more listeners and increase web traffic.<\/p>\n
Partnerships<\/h2>\n
Brand partnerships are a pretty well-known growth hacking strategy<\/a> and can be an excellent way to increase web traffic and build your audience. You can start by thinking about brands in adjacent markets who, when coupled with your brand, bring added value to your customers.<\/p>\n
Partnerships have compounding growth effects<\/a> by exposing your brand to new audiences and building your brand reputation at the same time. When done well, they create a virtuous cycle of growth for your brand<\/a> with both partners and customers.<\/p>\n
Community Building<\/h2>\n
People like to weigh in and share their ideas on topics they are passionate about. To increase traffic, build community by engaging directly with your audience. You can do this in a few easy ways.<\/p>\n
Always leave the comments open on your blog and social media posts. Respond to comments and questions quickly and thoughtfully. Encourage conversation between customers, too! On social media especially, you can ask specific questions to generate a high number of responses and create discourse around topics.<\/p>\n
The more you engage directly with readers who are commenting on your content, the more it will happen. Don\u2019t forget, too, that posts with lots of comments and engagements also show up more on people\u2019s feeds. Building community gets your direct audience more engaged but it also helps generate new interest, too!<\/p>\n
Comment on Other Brands\u2019 Content<\/h2>\n
Contribute your insights and comments regularly on other blogs and sites that are relevant to your business. Doing so helps get your name out there, which can drive more traffic to your site in the long term. Just like with guest blogging, you want to make sure your comments are relevant and insightful to build your credibility and establish relationships with other readers.<\/p>\n
Adding genuine thoughts and insights to the conversation on other brands\u2019 content also increases the likelihood that they\u2019ll do the same for you. It also creates potential opportunities for formal brand partnerships as you build relationships with other brands you respect and get value from.<\/p>\n
Timely Content<\/h2>\n
Creating content around timely news and events shows your brand is knowledgeable and on the pulse of what\u2019s happening in your industry. Don\u2019t shy away from writing blog articles and social media posts about trending topics. Providing unique opinions shows your brand personality and keeps your content relevant and fresh.<\/p>\n
Join Social Media Groups<\/h2>\n
We know that building community, commenting on other brands\u2019 content, and seeking brand partnerships are all ways to increase web traffic. One vehicle for accomplishing these goals is through social media groups. Looking for groups relevant to your business and industry and staying active in their groups helps you make new connections and establish yourself and your brand with other industry professionals.<\/p>\n
Facebook and LinkedIn are the primary social media platforms for group membership and activity, so look there first if you\u2019re taking on this strategy. Once you\u2019re there, don\u2019t be afraid to share your content in an insightful way (steer away from straight promotion which can come off as tone-deaf and self-serving). Industry groups are mainly made up of peers looking to share insights and learn from each other, not scroll through ad content.<\/p>\n
Mobile Optimization<\/h2>\n
Today more than half of all web traffic is generated via mobile devices, and Google\u2019s share of search engine queries is at 96%<\/a>. Google has also implemented mobile-first indexing, meaning that mobile versions of your website may be considered even more important than desktop.<\/p>\n
All of this is to say that if you want to rank higher on SERPs and increase web traffic you must optimize your website for mobile. This is slightly different from creating mobile-friendly content, which works for mobile users but is really built for desktop. Mobile-optimized content is designed with mobile users first in mind.<\/p>\n
![\"mobile](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/01\/importance-of-image-optimization-for-mobile.png\")
<\/p>\nImage source<\/a><\/p>\n
Experimentation<\/h2>\n
One brand\u2019s secret sauce for success may not necessarily work for you, and for this reason you want to experiment to find out what works best for your brand! Don\u2019t be afraid to try new strategies and put your own spin on them, too. People are drawn to brands that are authentic and unique, so copying exactly what another brand does isn\u2019t likely to bring you success.<\/p>\n
Taking a metrics- and data-driven approach<\/a> to measuring your content\u2019s performance is the best way to understand which tactics are working best for you. This makes it possible for you to capitalize on the strategies that are driving results and phase out those that aren\u2019t.<\/p>\n
https:\/\/www.youtube.com\/watch?v=1SQlQGAxSOw<\/a><\/p>\n
Ready to Increase Your Web Traffic Today?<\/h2>\n
Building a brand, website, and content are all vastly different. You\u2019re running an excellent business, but may be in over your head on the content side.<\/p>\n
If there just aren\u2019t enough hours in the day, get a back-up plan!<\/p>\n
Your content strategy can be built to continually drive web traffic and increase your marketing ROI. Marketing insider group has SEO experts and writers who can help you build the best strategy for your brand and deliver publish-ready content every single week. Check out our Content Builder Services<\/a> to learn more or schedule your free consultation<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"
Want to attract the right audience? Start by speaking their language. MIG uses topic modeling to find the keywords and themes our audience actually cares about, not just the ones we think they should. It forces us to focus on what matters most to them, not us. That insight drives our content calendar. Instead of […]<\/p>\n","protected":false},"author":31,"featured_media":100560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-71448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\n
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- High-value content \u2013 It\u2019s not just about hitting keywords anymore. Google AI is smarter than that, and they\u2019re analyzing your content<\/a> to make sure it\u2019s actually high-quality and relevant to the topic and audience.<\/li>\n
- Balance keywords across the buyer journey. Mix high-volume, long-tail, and competitive gap keywords to create content that connects with prospects at every stage of decision-making.<\/em><\/li>\n