{"id":73066,"date":"2021-02-25T20:30:00","date_gmt":"2021-02-26T01:30:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/30-tips-using-google-apps-seo-nerds-marketers\/"},"modified":"2025-09-04T07:57:15","modified_gmt":"2025-09-04T11:57:15","slug":"google-apps-content-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/search-marketing\/google-apps-content-marketing\/","title":{"rendered":"10 Tips On Using Google Apps To Boost Content Marketing"},"content":{"rendered":"<p>Late in 2020, Google rebranded its collection of business productivity apps as Google Workspace. Formerly known as G Suite, these apps can transform your content marketing results when you use them to their full potential.<\/p>\n<p><a href=\"https:\/\/workspaceupdates.googleblog.com\/2020\/10\/introducing-google-workspace.html\">Google Workspace<\/a>\u00a0retains all your favorite features, like Gmail, Chat, Meet, Calendar, Sheets, Docs, Slides, Drive, and more. As businesses\u2019 needs change, Google plans to \u201cevolve [its] products\u201d to meet its customers\u2019 evolving needs.<\/p>\n<h3>Quick Takeaways:<\/h3>\n<ul>\n<li>Google Workspace offers a wealth of updates from G Suite.<\/li>\n<li>It&#8217;s affordable, accessible collection allows content teams to perform all their tasks without ever leaving the Google universe.<\/li>\n<li>Review some of the most useful of the Google Workspace apps and features.<\/li>\n<\/ul>\n<h3>Leverage the Power of Workspace Add-Ons<\/h3>\n<p>Rolled out last year as a beta,\u00a0<a href=\"https:\/\/workspaceupdates.googleblog.com\/2020\/01\/gsuite-add-ons-generally-available.html\">G Suite Add-Ons<\/a>\u00a0are now available to every Workspace user. This powerful platform connects several popular third-party applications with Workspace, allowing users to access the applications while still working in the Workspace suite.<\/p>\n<p>In addition to Google\u2019s planned add-ons, your developers can use Apps Script to build custom add-ons designed specifically for your company\u2019s needs. So far, Google plans to include the following add-ons:<\/p>\n<h3>1. Use Lucidchart to Visualize Data and Workflows<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/cIQ_firQt3Q\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Perfect for documenting content workflows,\u00a0this tool\u00a0allows you to lay out every step in the content creation process. Using Gmail\u2019s side integrations panel, your teams can access Lucidchart documents right from Gmail, manage document permissions, and easily attach them to emails.<\/p>\n<p><a href=\"https:\/\/gsuite.google.com\/marketplace\/app\/lucidchart_diagrams_for_gmail\/642736374576?_ga=2.48917539.444795665.1613758010-520598467.1613758010\">Lucidchart<\/a>\u2019s diagramming function allows you and your teams to visualize data in an easy-to-understand visual form, making collaboration easy and hassle-free, even across departmental silos. With real-time collaboration capabilities across devices, you will boost productivity with well-researched, innovative content.<\/p>\n<h3>2. Manage Every Campaign and Project with Workfront<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/sX06eqyS0UQ\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>This\u00a0<a href=\"https:\/\/workspace.google.com\/u\/0\/marketplace\/app\/workfront_for_g_suite\/1076371296461\" class=\"broken_link\">robust project management tool<\/a>\u00a0works within Google Workspace, connecting with Google\u2019s Calendar app to keep track of deadlines, priorities, and updates. Collaboration is seamless, allowing team members to comment on each other&#8217;s work, answer comments, seek approval, edit, and receive approval.<\/p>\n<p>It\u2019s a one-stop-shop for content management \u2013 and it\u2019s a tool your teams shouldn\u2019t be without. Combined with Google\u2019s powerful\u00a0<a href=\"https:\/\/workspace.google.com\/marketplace\/app\/google_analytics\/477988381226?hl=fr\" class=\"broken_link\">analytics capabilities<\/a>, it is an excellent choice for companies who aren\u2019t ready for a content-specific management and analytics tool.<\/p>\n<h3>3. Optimize for SEO with SEMRush Writing Assistant<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-seo-tips-to-increase-your-organic-traffic\/\">Optimizing your content for SEO<\/a>\u00a0is essential to get it in front of as many qualified prospects as possible. Working in tandem with Google Docs, this tool can provide your writers with an SEO score that they can improve in real-time.<\/p>\n<p><a href=\"https:\/\/workspace.google.com\/marketplace\/app\/semrush_seo_writing_assistant\/215726158749\">SEMRush Writing Assistant<\/a>\u00a0checks for readability, recommends text changes to put your keywords to better use, and provides your writers with related keywords to boost each post\u2019s effectiveness.<\/p>\n<p>It checks for non-original content, makes sure that the work reflects your brand\u2019s tone of voice, and verifies that your links work correctly. Using tools like this can help <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/add-business-to-google\/\">get your business listed on google<\/a> faster.<\/p>\n<h3>4. Create Interactive Visuals with Awesome Table<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/N4UCBzkeq7c\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Statistics and data from authoritative sources lend more credibility to your content. However, when you can turn your own data into dazzling visuals, like tables, maps, catalogs, and infographics, you can add your research, too, into the content mix.<\/p>\n<p><a href=\"https:\/\/workspace.google.com\/u\/0\/marketplace\/app\/awesome_table\/56088344336\">Awesome Table<\/a>\u00a0pairs with Google Sheets to transform your spreadsheet data into visuals that your audience can understand and share with their colleagues and friends. You can even make these visuals interactive, giving your content a\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-smart-content-and-how-can-it-work-for-you\/\">dynamic new dimension<\/a>.<\/p>\n<h3>5. Dictate and Format Text on Docs and Slides<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/tW8EwD77FI4\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Creativity doesn\u2019t end when you get off the keyboard.\u00a0<a href=\"https:\/\/support.google.com\/docs\/answer\/4492226?hl=en\">Google Docs and Slides<\/a>\u00a0allow you to type with your voice while you\u2019re away from your desk, so long as you\u2019re using a Chrome browser.<\/p>\n<p>Simply turn on your device\u2019s microphone and open a Google Docs document or a Slides presentation. Click \u201cTools,\u201d then select \u201cVoice typing\u201d from the menu. A microphone box will appear. Click it when you\u2019re ready to speak.<\/p>\n<p>You can even add punctuation and some formatting with a set of easy-to-learn commands. After you\u2019re finished, click on the microphone again.<\/p>\n<p>This feature empowers team members with dyslexia, visual impairments, or other conditions that make typing difficult or that make it impossible to create content within their communication comfort zone. Using their talents can help you create an\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/website-accessibility-is-your-website-ada-compliant\/\">accessible web experience<\/a>\u00a0that welcomes everyone.<\/p>\n<h3>6. Work While You Fly with Offline Chrome Extension<\/h3>\n<p>With 2020 in our rear-view mirror, we can look forward to traveling again for work and pleasure. Whether you need to do some last-minute tweaks on your slide presentation while you\u2019re in the air or catch up on some content production during your vacation at a remote hideaway,\u00a0<a href=\"https:\/\/support.google.com\/docs\/answer\/6388102?co=GENIE.Platform%3DDesktop&amp;hl=en\">Google Workspace<\/a>\u00a0allows you to work on some of your files offline.<\/p>\n<p>There are a couple of catches, though. The service is only available for Google Slides, Docs, and Sheets. You\u2019ll need to do a little preparation beforehand as well.<\/p>\n<p>First, you\u2019ll need to connect to the Internet on the Chrome browser. It won\u2019t work if you\u2019re using the private browsing feature.<\/p>\n<p>Next, install and activate the Google Docs Offline Chrome extension. Open Google Drive, click \u201cSettings\u201d at the top right-hand side, and then click again on \u201cSettings.\u201d Turn on \u201cOffline Setting,\u201d and then open the files you want to work on.<\/p>\n<h3>7. Use Newswhip to Retrieve Data and Brainstorm Topics<\/h3>\n<p>One of the most tedious aspects of content creation is research. With Workspace\u2019s\u00a0<a href=\"https:\/\/workspace.google.com\/u\/0\/marketplace\/app\/newswhip_sheets\/353306398\">Newswhip app<\/a>, you can look for information about your competitors, find articles about topics you are creating content around, or see what others are doing with your keywords.<\/p>\n<p>Find statistics you want to cite in a snap, and then store them in a Google Sheet until you\u2019re ready to write or create your presentation. You\u2019ll save time on research and have more to spend on putting a fresh face on your topic.<\/p>\n<h3>8. Save Time and Effort with WordPress.com for Google Docs<\/h3>\n<p>Transferring content from Google Docs to WordPress can be a source of frustration. Google Docs is an excellent tool for writing and formatting copy, but when you transfer that copy into your WordPress blog, the formatting is all askew \u2013 and the images and infographics are nowhere to be found.<\/p>\n<p>Instead of filling your swear jar up to the brim, use Google\u2019s official\u00a0<a href=\"https:\/\/workspace.google.com\/u\/0\/marketplace\/app\/wordpresscom_for_google_docs\/460536350236\">WordPress and Jetpack add-on<\/a>. All you need to do is install the add-on, and then connect the sites. Your images will upload along with your text, and your original formatting will be intact.<\/p>\n<h3>9. Edit Videos into Digestible Chunks with Screencastify<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/JzpXvex_W7E\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Statistics show that video should play a major role in a successful content strategy. As\u00a0<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">Jacinda Santora<\/a>\u00a0points out in her OptinMonster piece, 66 percent of consumers prefer watching videos to reading when learning about products. And, 54 percent would like to see more content in video form during the coming year.<\/p>\n<p>However, as a\u00a0<a href=\"https:\/\/awesome.vidyard.com\/rs\/273-EQL-130\/images\/2019-Video-in-business-benchmark-report_WEB.pdf\">Vidyard study<\/a>\u00a0showed, people will be more likely to watch videos from two to four minutes in length. That means that you\u2019ll need to find a convenient way to cut your videos.<\/p>\n<p>Now, there\u2019s a\u00a0<a href=\"https:\/\/workspace.google.com\/u\/0\/marketplace\/app\/screencastify_video_editor\/242262968495\">Google app for Screencastify<\/a>, and it can integrate smoothly with both Google Drive and Screencastify\u2019s screen recorder. Just add videos from your computer or Google Drive, combine clips as you see fit, and then trim and crop them until they\u2019re in their final form. After you finish, simply save them in your Google Drive and download them as MP4 files.<\/p>\n<h3>10. Partner with Sales and Customer Support with HubSpot<\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/gCMd1Anx9Fs\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>If your business sells its products and services to other businesses (B2B), you\u2019ll have some \u201cbig-game\u201d prospects from time to time. The volume of business you can do with these companies makes a little extra effort well worth your content teams\u2019 time.<\/p>\n<p>Learning more about these critical prospects allows you to personalize content to their precise needs and preferences. Called\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/measure-the-roi-of-account-based-marketing\/\">account-based marketing<\/a>, this strategy can deliver messages that answer all your prospects&#8217; questions and proactively meet their objections.<\/p>\n<p><a href=\"https:\/\/workspace.google.com\/marketplace\/app\/hubspot\/466680526474\">Google\u2019s HubSpot app<\/a>\u00a0connects marketing, sales, and customer service teams, using Gmail and Google Calendar, so you\u2019ll never have to leave Google Workspace as you work. Tracking every interaction and touchpoint, HubSpot allows you to see exactly where prospects are on their buyer\u2019s journeys.<\/p>\n<p>Drawing from data in a wide range of sources, your team can dig into the information to create content so pertinent to each recipient\u2019s interests that it almost seems intuitive.<\/p>\n<p>Using the combined firepower of Google Workspace\u2019s\u00a0<a href=\"https:\/\/workspace.google.com\/marketplace\">superb collection of apps<\/a>\u00a0can help your team achieve better results through increased productivity and innovation. Paired with hard-hitting content that takes the lead in your industry, these apps can help you get more done in less time.<\/p>\n<p>If you are ready to get more traffic to your site with quality content published consistently, check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services-2\/\">Content Builder Service<\/a>.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/contact\/\">Set up a quick consultation<\/a>, and I&#8217;ll send you a free PDF version of my books. Get started today \u2013 and generate more traffic and leads for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Late in 2020, Google rebranded its collection of business productivity apps as Google Workspace. Formerly known as G Suite, these apps can transform your content marketing results when you use them to their full potential. Google Workspace\u00a0retains all your favorite features, like Gmail, Chat, Meet, Calendar, Sheets, Docs, Slides, Drive, and more. As businesses\u2019 needs [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":73067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"10 Tips for Using Google Apps to Boost Your Content Marketing","_seopress_titles_desc":"Discover how to supercharge content marketing using Google Workspace apps\u2014like Sheets, Docs, Slides\u2014with tools such as Lucidchart, SEO assistants, visuals, and offline mode.","_seopress_robots_index":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-73066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Using Google Apps to Boost Your Content Marketing<\/title>\n<meta name=\"description\" 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