{"id":73594,"date":"2024-03-26T09:00:00","date_gmt":"2024-03-26T13:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/attract-google-fresh-content\/"},"modified":"2024-03-26T09:45:07","modified_gmt":"2024-03-26T13:45:07","slug":"attract-google-fresh-content","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/attract-google-fresh-content\/","title":{"rendered":"How To Attract Google Search Traffic With Fresh Content"},"content":{"rendered":"<p>Google holds the reins with over 80%\u00a0of the search engine market, putting a spotlight on user experience in its ranking playbook.<\/p>\n<p>If your site serves up content that grabs attention, flaunts your know-how, and genuinely benefits the reader, you&#8217;re in Google&#8217;s good graces. For B2B businesses, this means that keeping your content fresh isn&#8217;t just smart\u2014it&#8217;s crucial. The fact is that if you <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\">publish more often<\/a> or regularly refresh your content, you\u2019ll master this ranking factor. Having fresh content on your website is good for SEO, but only when the content adequately answers the intent of the search query.<\/p>\n<p>So, what&#8217;s the skinny on fresh content and your SEO? How do you keep the content gears turning smoothly? Let\u2019s take a deeper look at the meaning of fresh content, what Google has to say on the subject, and how you can approach freshness as an SEO best practice for your website.<\/p>\n<p>Today, we\u2019re cutting through the noise to highlight fresh content&#8217;s role in SEO, its ripple effect on your marketing strategy, and also dishing out practical advice to keep your content engaging.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><em>Updating your site with new content signals to search engines and audiences that you&#8217;re active and relevant, boosting your SERP visibility.<\/em><\/li>\n<li aria-level=\"1\"><em>Freshness is more pertinent to your SEO strategy if your content is mostly news-related or if you\u2019re in a fast-moving niche.<\/em><\/li>\n<li aria-level=\"1\"><em>Fresh content increases audience interaction and establishes your brand&#8217;s authority, which in turn enhances your search rankings.\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>Posting new content frequently, like four blog posts per week, significantly increases traffic, underscoring the importance of regular updates for SEO.\u00a0\u00a0\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>Refreshing old content and embedding relevant keywords boost your site&#8217;s SEO, signaling to search engines that your content is up-to-date and relevant.\u00a0<\/em><\/li>\n<li><em>You can improve your content strategy by leveraging both evergreen and fresh content \u2013 there\u2019s value in both.<\/em><\/li>\n<\/ul>\n<h2>What Is Fresh Content?<\/h2>\n<p>New or updated content is fresh content. If you\u2019re regularly publishing blog posts and updating old content that has gone stale, you\u2019re improving the freshness of your site.<\/p>\n<p>Freshness makes sense when you really look at the job of search engines. Their objective is to identify valuable, relevant content for searchers. Outdated and obsolete material isn&#8217;t relevant.<\/p>\n<p>A website that doesn\u2019t have enough new, fresh posts may see:<\/p>\n<ul>\n<li>Less engagement<\/li>\n<li>Higher bounce rates<\/li>\n<li>Lower rankings<\/li>\n<li>Search traffic plateaus<\/li>\n<\/ul>\n<p>You can get a double boost from focusing on freshness.<\/p>\n<ul>\n<li>First, from the number of updates to your site, which attracts web crawlers.<\/li>\n<li>Second, from the quality of the updates you make \u2013 for example, if you improve the content and garner backlinks from high-authority sites, this could give your content a boost.<\/li>\n<\/ul>\n<h2>The Role of Fresh Content in SEO<\/h2>\n<p>Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly. This new information is what we call \u201cfresh content\u201d. This could be anything like:<\/p>\n<ul>\n<li aria-level=\"1\">Brand-new <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/anatomy-of-the-perfect-blog-post\/\">blog posts<\/a><\/li>\n<li aria-level=\"1\">Articles<\/li>\n<li aria-level=\"1\">News updates<\/li>\n<li aria-level=\"1\">Revised landing pages<\/li>\n<\/ul>\n<p>According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-86445\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content1.png\" alt=\"circle graph shows that 49% of marketing professionals deemed organic search as their most profitable marketing channel\" width=\"720\" height=\"628\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content1.png 720w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content1-300x262.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Adding fresh content to your website regularly is like telling your audience and the search engines, \u201cHey, we\u2019re still here, and we\u2019ve got new things to share!\u201d As a result, it keeps your website relevant and improves your visibility on SERPs.<\/p>\n<p>For B2B brands specifically, consistently posting fresh content isn\u2019t just a good practice; it\u2019s a strategic move that can significantly enhance your SEO, increase your visibility, and ultimately drive more business through:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Improved search engine rankings.<\/strong> Search engines favor websites that regularly update with fresh content. As a result, your site is more likely to <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/seo-ranking-factors\/\">achieve higher rankings<\/a> in search engine results.<\/li>\n<li aria-level=\"1\"><strong>Increased engagement.<\/strong> Fresh content keeps your audience engaged by providing them with new information, insights, and resources. This consistent engagement can lead to higher traffic, more time spent on your site, and more shares on social media.<\/li>\n<li aria-level=\"1\"><strong>Authority and trust.<\/strong> Regularly publishing high-quality, fresh content helps establish your brand as a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\">thought leader<\/a> in your industry. This can build trust with your audience and search engines alike, which can boost your search engine rankings.<\/li>\n<li aria-level=\"1\"><strong>Keyword optimization.<\/strong> Each new piece of content is an opportunity to weave in relevant keywords that your target audience is searching for. This can help you rank higher for those specific search queries.<\/li>\n<li aria-level=\"1\"><strong>Link building.<\/strong> Fresh content can attract more backlinks from other websites. These backlinks are a key factor that search engines consider when ranking websites. In fact, the #1 result on Google has an average of <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">3.8x<\/a> more backlinks than positions #2-#10. So, the more high-quality backlinks you have, the better your SEO.<\/li>\n<\/ul>\n<p>However, freshness isn\u2019t always going to help your content rank well. As\u00a0Google\u2019s Matt Cutts explains, regularly updating the pages on your site isn\u2019t something that will automatically help your site rank higher.<\/p>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/o4hH4ZQ_19k\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Google uses over 200 ranking factors in its algorithm. Freshness can be an important factor, particularly if you\u2019re in a niche where your audience is looking for timely content, such as a news site or a fast-moving industry such as video games or cloud services.<\/p>\n<p>But, for most brands, freshness isn\u2019t that big of a deal. What matters more when it comes to\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/10-seo-tips-boost-search-rankings-today\/\">SEO best practices<\/a>\u00a0is producing quality content that is relevant to your audience.<\/p>\n<p>In fact, for a lot of topics, the evergreen factor is more important than how often you update the content. To leverage content freshness for your website, it\u2019s important to understand what type of search queries might get a ranking lift from freshness and which should be viewed as your evergreen stars.<\/p>\n<h3>The Significance of Fresh Content<\/h3>\n<p>Search engines, like Google, have a preference for new and updated content.<\/p>\n<p>When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current.<\/p>\n<h3>Audience Engagement<\/h3>\n<p>Fresh and frequent content also plays a pivotal role in audience engagement.<\/p>\n<p>Regular updates provide a continuous stream of new information for your audience, encouraging repeat visits and increased interaction.<\/p>\n<p>This not only helps to establish your brand as a trusted authority in your field but also <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/\">improves your search engine rankings<\/a>.<\/p>\n<h3>The Importance of Frequency<\/h3>\n<p>The impact on SEO isn\u2019t just about having fresh content; the consistency of updates is equally as important.<\/p>\n<p>A recent study shows that companies publishing at least <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-roi-of-blogging\/\">4 blog posts per week<\/a> saw 3.5 times the traffic compared to companies publishing only once per week.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-86446\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2-1024x768.png\" alt=\"graph shows that companies publishing at least 4 blog posts per week saw 3.5 times the traffic compared to companies publishing only once per week\" width=\"640\" height=\"480\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2-1024x768.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2-300x225.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2-768x576.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2-1536x1152.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content2.png 1634w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Regularly updating your site indicates reliability, which search engines value highly.<\/p>\n<h3>Opportunities for Keyword Integration<\/h3>\n<p>Each new piece of content presents an opportunity to incorporate relevant keywords, which can improve your visibility for specific search queries.<\/p>\n<p>Just keep in mind that the goal isn\u2019t to overload your content with keywords, but rather to seamlessly integrate them into high-quality, engaging content.<\/p>\n<h2>How To Post Fresh Content Consistently<\/h2>\n<p>You\u2019re probably wondering, \u201cHow am I going to find the time to crank out fresh content consistently?\u201d<\/p>\n<p>The truth is that posting fresh content consistently is manageable when you have the right tool and strategy in place. Here\u2019s a few key strategies that can help keep your content fresh and improve your SEO, while minimizing your time commitment.<\/p>\n<h3>1. Update Old Content<\/h3>\n<p>Your content can become outdated or irrelevant over time, and search engines like Google reward content that\u2019s current and provides value to users.<\/p>\n<p>Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as <a href=\"https:\/\/markitors.com\/seo-statistics-that-prove-its-effectiveness-in-2023\/\">106%<\/a>. In fact, <a href=\"https:\/\/www.semrush.com\/blog\/content-audit-for-content-marketing-strategy\/\">53%<\/a> of marketers reported an increase in engagement, while 49% saw an increase in traffic.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-86447\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content-1024x642.png\" alt=\"graph shows that 53% of marketers reported an increase in engagement, while 49% saw an increase in traffic\" width=\"640\" height=\"401\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content-1024x642.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content-300x188.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content-768x481.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content-1536x963.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Semrush<\/em><\/p>\n<p>By updating old content, you\u2019re not only improving its relevance, but also signaling to search engines that your site is active.<\/p>\n<p>Here\u2019s how you can get started:<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Identify content for updates.<\/strong> Start by identifying which pieces of content could benefit from an update. These could be articles that are outdated, have declining traffic, or no longer align with your current business goals.<\/li>\n<li aria-level=\"1\"><strong>Add new information.<\/strong> Once you\u2019ve identified the content, look for ways to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/11-content-marketing-optimizations-you-need-to-try-today\/\">add new information<\/a>. This could be recent industry developments, updated data, or new insights that weren\u2019t available when the content was first published.<\/li>\n<li aria-level=\"1\"><strong>Revise outdated information.<\/strong> Remove or revise any information that\u2019s no longer accurate. This could be outdated statistics, old product information, or broken links.<\/li>\n<li aria-level=\"1\"><strong>Improve SEO.<\/strong> Take this opportunity to improve the content\u2019s SEO. This could involve adding relevant keywords, improving meta descriptions, or optimizing images.<\/li>\n<li aria-level=\"1\"><strong>Republish.<\/strong> Once you\u2019ve updated the content, don\u2019t forget to republish it. This will bring it back to the top of your blog or news feed, giving it more visibility.<\/li>\n<\/ol>\n<p>Not only does this process keep your content relevant and improve your SEO, but it\u2019s also a lot quicker than creating fresh content from scratch.<\/p>\n<h3>2. Make a Content Calendar<\/h3>\n<p>A content calendar is a schedule that outlines when and what you\u2019ll publish in the future. It\u2019s a vital tool for planning your content strategy and making sure that you\u2019re regularly publishing new content.<\/p>\n<p>Creating a content calendar might seem daunting, but it streamlines the creation process, making your content more efficient and effective. In the simplest terms, all you need to do is:<\/p>\n<ol>\n<li aria-level=\"1\">Identify and understand your content needs<\/li>\n<li aria-level=\"1\">Plan your topics<\/li>\n<li aria-level=\"1\">Schedule your content<\/li>\n<li aria-level=\"1\">Assign responsibilities<\/li>\n<li aria-level=\"1\">Track your progress<\/li>\n<\/ol>\n<p>To follow our step-by-step process for creating a content calendar, read our post on \u201c<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-make-a-content-calendar-youll-actually-use-templates-included\/\">How to Make a Content Calendar You\u2019ll Actually Use<\/a>.\u201d<\/p>\n<h3>3. Collaborate with a Content Marketing Agency<\/h3>\n<p>Creating fresh, engaging content on a regular basis isn\u2019t easy, especially if you have limited resources or expertise in-house.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\">Content marketing<\/a> agencies have the expertise and resources your business needs to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/benefits-of-outsourcing-your-content-creation\/\">create high-quality content<\/a> that aligns with your goals and resonates with your audience. Not to mention, it takes the \u201ccreate new content\u201d task off your to-do list, giving you more time to focus on other areas of your business.<\/p>\n<p>When you collaborate with a content marketing agency, you can:<\/p>\n<ul>\n<li aria-level=\"1\">Maintain a consistent flow of fresh content<\/li>\n<li aria-level=\"1\">Leverage your agency\u2019s expertise<\/li>\n<li aria-level=\"1\">Boost SEO<\/li>\n<li aria-level=\"1\">Reach your target audience<\/li>\n<li aria-level=\"1\">Rely on professional writers<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-86448\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content3-1024x685.png\" alt=\"graphic shows six primary benefits of working with a content marketing agency\" width=\"640\" height=\"428\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content3-1024x685.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content3-300x201.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content3-768x513.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content3.png 1201w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Literal Humans<\/em><\/p>\n<p>The perks of working with a content marketing agency don\u2019t stop there. Read more in our \u201c<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-a-content-marketing-agency-and-why-do-you-need-one\/\">What Is a Content Marketing Agency and Why Do You Need One<\/a>?\u201d article.<\/p>\n<h3>4. Use Content Creation Tools<\/h3>\n<p>Content creation tools can simplify the process of creating fresh content. They can help you generate ideas, organize your content, optimize your SEO, and even automate the publishing process.<\/p>\n<p>There are a ton of content creation <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/best-digital-marketing-tools-for-small-businesses\/\">tools<\/a> out there, each with its own set of features. Here\u2019s a few suggestions:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Idea generation. <\/strong>BuzzSumo or AnswerThePublic can help you generate content ideas based on popular trends or commonly asked questions in your industry.<\/li>\n<li aria-level=\"1\"><strong>Content organization.<\/strong> Trello or Asana can help you organize your content, track your progress, and manage your content calendar.<\/li>\n<li aria-level=\"1\"><strong>SEO optimization.<\/strong> SEMrush or Yoast can help you optimize your content for SEO by suggesting keywords, analyzing your readability, and providing SEO recommendations.<\/li>\n<li aria-level=\"1\"><strong>Content creation.<\/strong> Hemingway Editor or Grammarly can help in creating visually appealing graphics or ensuring your content is grammatically correct and well-written.<\/li>\n<li aria-level=\"1\"><strong>Distribution. <\/strong>Buffer or Hootsuite can automate the process of publishing your content on various platforms at scheduled times.<\/li>\n<\/ul>\n<p>Using content creation tools can save you time, improve the quality of your content, and make sure that you\u2019re consistently publishing new content.<\/p>\n<h3>5. User-Generated Content<\/h3>\n<p>User-generated content refers to any content\u2013text, videos, images, reviews, etc.\u2013created by people, rather than brands.<\/p>\n<p>UGC can be a powerful tool for B2B brands because it adds authenticity to your content and can help build trust with your audience. Plus, it provides a steady stream of fresh content without calling in all of your resources.<\/p>\n<p><iframe title=\"What Is User Generated Content (UGC) &amp; How to Use It\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cLAt1KjRutY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: Inbound Explained<\/em><\/p>\n<p>Here\u2019s a few ways B2B brands can leverage user-generated content:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Encourage reviews and testimonials. <\/strong>Ask your clients to write reviews or testimonials about your products or services. You can feature these on your website or <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">social media<\/a> platforms.<\/li>\n<li aria-level=\"1\"><strong>Host contests or giveaways.<\/strong> Encourage your audience to create content related to your brand by hosting contests or giveaways. For example, they could share a photo of your product or service in action.<\/li>\n<li aria-level=\"1\"><strong>Feature client stories.<\/strong> Share stories or case studies from your clients. This not only provides fresh content, but also showcases the value of your products or services.<\/li>\n<li aria-level=\"1\"><strong>Create a community.<\/strong> Build a community where your clients can share their experiences, ask questions, and provide advice. This can be a rich source of user-generated content.<\/li>\n<\/ul>\n<p>Not only does user-generated content provide a unique perspective, but it also builds trust with your audience and keeps your content authentic and engaging.<\/p>\n<h2>Leveraging AI and Machine Learning for Content Freshness<\/h2>\n<p>AI isn&#8217;t just a fancy tool; it&#8217;s our insight engine. It analyzes user behavior, search trends, and engagement metrics to predict what content will resonate with our audience. This is the data-driven precision that helps us craft content that&#8217;s not only fresh, but also what our audience craves.<\/p>\n<p>Machine learning takes our content strategy from good to great. It continuously learns from our content&#8217;s performance, adapting and guiding our strategy to focus on what truly engages our audience. It&#8217;s like having a content strategist that never sleeps, constantly fine-tuning our approach based on real-world data.<\/p>\n<p>But how do we actually use these technologies? Here are a few practical applications:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Content Personalization: <\/strong><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\">AI helps tailor content<\/a> to individual preferences, ensuring each piece resonates with its intended audience, increasing engagement and loyalty.<\/li>\n<li aria-level=\"1\"><strong>Trend Prediction: <\/strong>By analyzing vast amounts of data, AI can spot emerging trends, allowing us to create content that&#8217;s ahead of the curve, not just following it.<\/li>\n<li aria-level=\"1\"><strong>Content Optimization:<\/strong> Machine learning evaluates what content performs best and why, helping us optimize our future content for better engagement and SEO.<\/li>\n<li aria-level=\"1\"><strong>Automated Content Creation:<\/strong> While we&#8217;re not letting robots write our blog posts, AI can assist in generating data-driven reports, summaries, and content outlines, speeding up the creation process.<\/li>\n<\/ul>\n<p>In essence, <a href=\"https:\/\/marketinginsidergroup.com\/artificial-intelligence\/ai-vs-human-content-what-actually-gets-you-results-research-report\/\">AI and machine learning<\/a> are not about replacing the human touch in content creation. They&#8217;re about enhancing our capabilities, making sure every piece of content we produce is not just fresh, but also strategically aligned with our audience&#8217;s needs and interests.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Leverage Freshness to Help Your Content Rank Higher on Google<\/h2>\n<p><a href=\"https:\/\/moz.com\/blog\/google-fresh-factor-new\">SEO expert Cyrus Shephard<\/a>\u00a0explains that the way Google\u2019s algorithm looks at freshness is highly complex. It takes into account the size of changes made (i.e., a new header vs. changing 3\/4 of the body text), which components are altered (comments and date\/time tags are not as important as updated body text), and other factors that signal the\u00a0<em>quality<\/em>\u00a0of updates. Not quantity.<\/p>\n<figure>\n<p><figure style=\"width: 1128px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/1614141251-content-freshness.png\"  alt=\"1614141251 Content Freshness\" width=\"1128\" height=\"585\" data-image=\"59298\" \/><figcaption class=\"wp-caption-text\">Image source:\u00a0<a href=\"https:\/\/moz.com\/blog\/google-fresh-factor-new\">Moz<\/a><\/figcaption><\/figure><\/figure>\n<p>So, what can you do to leverage fresh content for SEO?<\/p>\n<ul>\n<li>Publish new content, but don\u2019t sacrifice quality for frequency. Posting engaging, helpful, relevant content once or twice a week is far more likely to boost your SEO than posting short, thin posts every day.<\/li>\n<\/ul>\n<ul>\n<li>Update old content, but do it with purpose. Don\u2019t change the wording or add a new paragraph simply for the sake of changing things around. Fix broken links or clunky writing, go deeper into the subject, work in insights that add value.<\/li>\n<\/ul>\n<ul>\n<li>Stay balanced.\u00a0Evergreen content\u00a0forms the backbone of your content strategy, which is why marketers focus on building a large library of timeless content. Timely pieces have their place too. This is where you are writing posts, producing videos, or using other types of content to answer search queries for your audience related to what\u2019s going on in the world or in your niche right now.<\/li>\n<\/ul>\n<ul>\n<li>Engage readers. Respond to and encourage comments. Create content that\u2019s worth sharing on social media, and that\u2019s useful enough to attract backlinks from authoritative sites in your industry.<\/li>\n<\/ul>\n<ul>\n<li>Track, measure, and refine. Look to underperforming content or blog posts that are losing steam to determine which ones to refresh. When you update and improve the content, pay attention to how your content metrics change as a result. These insights can help you understand what works and what doesn\u2019t for your brand.<\/li>\n<\/ul>\n<ul>\n<li>Be consistent. Posting regularly can help to build trust with your audience and establish your reputation as a thought leader. This consistency, in turn, can lead to more high-quality backlinks, more engagement, and higher rankings.<\/li>\n<\/ul>\n<h2>Fresh or Evergreen \u2013 Examples of Each Type of Content<\/h2>\n<p>Google launched\u00a0<a href=\"https:\/\/search.googleblog.com\/2011\/11\/giving-you-fresher-more-recent-search.html\">the freshness algorithm update<\/a>\u00a0in 2011. One of the key takeaways of this update is the Query Deserves Freshness (QDF) concept. The purpose of QDF is to detect whether a search query is trying to access current information or not.<\/p>\n<p>Here\u2019s an explanation of the QDF algorithm:<\/p>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/uGRGui5huu0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>For some searches, how fresh the content is does matter. For example, if someone is looking for information on the latest winter storm, this season\u2019s design trends, or timely content in their niche, then freshness factors, such as when the content was published, could impact ranking.<\/p>\n<p>What about your brand \u2013 what if it\u2019s not in a fast-paced industry?<\/p>\n<p>You still want fresh content. There will always be SEO events that call for timely or seasonal content. A great example is the pandemic. In 2020 and 2021, content producers have been hard at work delving into how the COVID crisis has impacted work, business, and life.<\/p>\n<p>Here\u2019s a video we produced on Weathering the Storm:<\/p>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/nTR8v7bGSdw\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>We also published a blog post on\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/qa-with-michael-brenner-content-recovery-and-virtual-event-strategies-in-a-covid-19-era\/\">virtual event strategies in the COVID era<\/a>, as well as\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/how-marketing-from-home-will-help-align-marketing-and-sales\/\">content on remote work<\/a>,\u00a0to serve all of our readers who worked from home during the pandemic.<\/p>\n<h3>A look at evergreen<\/h3>\n<p>Evergreen content remains relevant, useful, and helpful over time. If a searcher is researching a topic that won\u2019t change much from one year to the next, they\u2019re probably looking for evergreen content.<\/p>\n<p>Evergreen topics are, for the most part, constant. For example, how to make a pie crust or\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-develop-a-content-marketing-strategy-to-reach-and-convert\/\">how to create a content strategy<\/a>. The same information is relevant year after year.<\/p>\n<p>However, that doesn\u2019t mean you shouldn\u2019t update your evergreen posts. These topics may not be time-sensitive, but that doesn\u2019t mean some things don\u2019t change. For example, if there\u2019s a new tool that can help someone make a pie crust \u2013 or a content strategy \u2013 you may want to include it in your post.<\/p>\n<p>It\u2019s also worthwhile to update content to reflect current SEO best practices and to simply improve the writing.\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">Si Quan Ong<\/a>\u00a0from Ahrefs suggests tracking the performance of your evergreen content. If your rankings drop over time, that\u2019s a sure sign your content isn\u2019t as relevant as it could be.<\/p>\n<p>When refreshing evergreen content, replace outdated stats, obsolete processes, or insights, and fix any broken or irrelevant links. You may also want to replace visual content that\u2019s outdated, such as old screenshots or videos.<\/p>\n<p>Another step, especially if you\u2019re noticing your old top performers slipping, is to look at the posts that are ranking well for the same keywords your blog post is focused on. What can you do to\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/is-it-really-possible-to-create-10x-content-anymore-how\/\">make yours better<\/a>?<\/p>\n<h2>Measuring the Impact of Fresh Content on SEO Performance<\/h2>\n<p>To truly understand the value of our fresh content, we need to measure its impact. By keeping a close eye on certain metrics, we can get a clear picture of how our fresh content is influencing our SEO performance. This data-driven approach allows us to refine our strategy, ensuring our content not only resonates with our audience but also drives tangible results.<\/p>\n<p>Here&#8217;s how we break it down:<\/p>\n<h3>Tracking Organic Traffic<\/h3>\n<p>First things first, let&#8217;s look at our organic traffic. It&#8217;s a clear indicator of how well our fresh content is performing. If we see a spike in visitors after publishing new content, that&#8217;s a good sign we&#8217;re on the right track. Tools like Google Analytics can help us monitor these trends and pinpoint which pieces of content are <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/20-ways-boost-website-traffic\/\">driving traffic<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-86449\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content6-1024x447.png\" alt=\"screenshot shows example of Google Analytics for monitoring trends in content\" width=\"640\" height=\"279\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content6-1024x447.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content6-300x131.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content6-768x335.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/08\/fresh-content6.png 1104w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Zapier<\/em><\/p>\n<h3>Analyzing Engagement Metrics<\/h3>\n<p>Traffic is great, but what are visitors doing once they land on our site? Are they sticking around, reading our content, and taking action? <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/metrics-to-measure-content-performance\/\">Metrics like bounce rate<\/a>, time on page, and pages per session give us insights into how engaging our content is. The more our audience interacts with our content, the more likely search engines will take notice and boost our rankings.<\/p>\n<h3>Monitoring Keyword Rankings<\/h3>\n<p>Fresh content gives us the opportunity to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/keyword-clustering-the-only-guide-youll-need\/\">target new keywords<\/a> and improve our rankings. By tracking how our content ranks for specific keywords over time, we can gauge the effectiveness of our SEO strategy. Tools like SEMrush or Ahrefs can be invaluable here, providing detailed insights into our keyword performance.<\/p>\n<h3>Evaluating Backlink Growth<\/h3>\n<p>Quality content attracts <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/7-persuasive-tactics-for-backlink-outreach\/\">quality backlinks<\/a>. By monitoring the growth in backlinks to our fresh content, we can assess its impact on our SEO. More backlinks from reputable sites not only boost our content&#8217;s credibility, but also improve our site&#8217;s overall SEO performance.<\/p>\n<h3>Assessing Conversion Rates<\/h3>\n<p>Ultimately, the goal of our content is to drive conversions. Whether it&#8217;s signing up for a newsletter, downloading a whitepaper, or making a purchase, we need to track how our content contributes to these goals. Analyzing conversion rates helps us understand the direct impact of our content on our business objectives.<\/p>\n<h2>Keep Up With Fresh Content Today<\/h2>\n<p>When it comes to SEO, fresh content is a must-have. By consistently delivering new blog posts, articles, news updates, and revised landing pages, you signal to both your audience and search engines that your brand is active, informed, and engaged in providing value. Remember, in the world of digital content, staying fresh is staying ahead.<\/p>\n<p><em>Ready to start posting fresh content consistently? Marketing Insider Group can help. Get started today by checking out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a>, or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now to learn more!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google holds the reins with over 80%\u00a0of the search engine market, putting a spotlight on user experience in its ranking playbook. If your site serves up content that grabs attention, flaunts your know-how, and genuinely benefits the reader, you&#8217;re in Google&#8217;s good graces. For B2B businesses, this means that keeping your content fresh isn&#8217;t just [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":86575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-73594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Attract Google Search Traffic With Fresh Content - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Fresh content is crucial in SEO. 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