{"id":73699,"date":"2017-03-21T00:00:00","date_gmt":"2017-03-21T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/prospects-still-appreciate-downloadable-content\/"},"modified":"2025-09-09T04:57:42","modified_gmt":"2025-09-09T08:57:42","slug":"prospects-still-appreciate-downloadable-content","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/demand-generation\/prospects-still-appreciate-downloadable-content\/","title":{"rendered":"Do Prospects Still Appreciate Downloadable Content?"},"content":{"rendered":"

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though <\/span>engagement rates are generally down<\/span><\/a>, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. <\/span><\/p>\n

Because of the large scope of information required to put together a whitepaper, or any report\/guide that tries to break down a complex issue, not every company feels compelled to include these <\/span>downloadables<\/span> in their content lineup. <\/span><\/p>\n

But, for people looking for facts, trends, figures, or industry insights, downloadable content is a goldmine of information. Now that you\u2019ve created excellent, unique content that generates interest, it\u2019s time to put your <\/span>lead generation<\/span><\/a> mechanisms into action. You can do this by gating your content. Gated content simply requires that your prospect offers up a few key details like their name, email address, and location, to name a few in exchange for access to your content. Once you\u2019ve exchanged contact information with your prospect, you\u2019re ready to start nudging that lead along your sales funnel with a nurture campaign. <\/span><\/p>\n

Downloadable Content is Relevant<\/b><\/h2>\n

Downloadable content comes in different forms and serves different purposes. You can find some of the most common examples below:<\/span><\/p>\n

1. Whitepapers<\/b><\/h3>\n

As previously mentioned, whitepapers offer in-depth reports and expert insights that typically present a problem and provide a solution. You can use this type of content to promote your brand\u2019s products or services, and even your position on a particular subject. That being said, you should never come off as <\/span>aggressively salesy<\/span><\/a>. The objective of a well-written whitepaper is to inform, educate, and persuade based on facts and evidence, not to broadcast how great your product is and why they need to buy it now.<\/span><\/p>\n

Whitepapers can be grouped into three types:<\/span><\/p>\n