{"id":73845,"date":"2023-01-31T13:00:00","date_gmt":"2023-01-31T18:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/marketing-communications-personalize\/"},"modified":"2025-09-02T09:17:32","modified_gmt":"2025-09-02T13:17:32","slug":"marketing-communications-personalize","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/","title":{"rendered":"Which Marketing Communications Should You Personalize?"},"content":{"rendered":"<p>With the emergence of content &#8220;spam&#8221; generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever.<\/p>\n<p>Why? Google has updated their algorithms to look for more <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/\">helpful content<\/a>. Readers as also looking for more human-generated content that is <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/human-touch-in-marketing\/\">more, well, human<\/a>.<\/p>\n<p>Instead of &#8220;E-A-T&#8221; content that shows <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/eat-vs-ymyl-for-seo-and-content-marketing\/\">expertise, authority and trustworthiness<\/a>, we are also looking for writing that conveys &#8220;experience&#8221; that no AI-generated piece of content can ever authentically replicate.<\/p>\n<p>So no, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ai-generated-content-marketing\/\">AI is not<\/a> about to replace human writers. Because only human writers have the expertise, authority, trustworthiness and experience that we&#8217;re all looking for. But there is one additional way we need to think about when creating our content: personalizing our marketing communications.<\/p>\n<p>Every customer is different. They have different needs, interests, and motivations. So doesn\u2019t it make sense to treat them accordingly? We\u2019ve entered a new era of marketing where customers expect a relevant experience that\u2019s matched to their specific needs. People don\u2019t want to feel like just another number on a list, they want to feel like human beings, and it\u2019s up to us to treat them that way.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/strategy\/digital-personalization-trends-for-this-year\/\">Personalization has proven<\/a> to be a highly effective marketing strategy. And we have covered how <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/personalization-ai-to-qualify-leads\/\">AI can be used<\/a> in conjunction with personalization to improve the quality of leads. Want some proof:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.loyalty360.org\/loyalty-today\/article\/customers-frustrated-with-brands-that-fail-to-pers\" class=\"broken_link\">Infosys<\/a> reported 59% of consumers say that personalization influences their shopping decision.<\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" class=\"broken_link\">McKinsey<\/a> has reported found that 79% of customers will only engage with new offers if these are personalized.<\/li>\n<li><a href=\"https:\/\/www.marketingprofs.com\/chirp\/2015\/26743\/why-personalized-marketing-will-dominate-in-2015-infographic\">MarketingProfs<\/a> discovered businesses that personalize web experiences see, on average, a 19% increase in sales.<\/li>\n<\/ul>\n<p>If you\u2019re trying to speak to everyone, you\u2019ll end up speaking to no one. So it\u2019s time to clearly define your target audiences and personalize their experiences.<\/p>\n<h2>What is Personalized Marketing Communications?<\/h2>\n<p>Personalized marketing communications are those that use data to customize the messages each person receives based on patterns of their behavior.<\/p>\n<p>For example, readers of an early-stage article like &#8220;<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">what is content marketing<\/a>&#8221; might receive a notification to check out the next article in the series, &#8220;<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\">why content marketing is important<\/a>.&#8221;<\/p>\n<p>This requires extensive use of data and content predictions that are dependent upon <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-align-content-buyer-journey\/\">mapping content to the buyer journey<\/a>. Using the examples above, we might also suggest content for the next stage of the buyer journey from what and why to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/develop-content-marketing-strategy-not-plan\/\">how to develop a content marketing strategy<\/a>, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-long-does-it-take-for-content-marketing-to-work\/\">how long does it take to work<\/a>, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-much-should-content-marketing-cost\/\">how much does it cost<\/a>, etc.<\/p>\n<p>I could go on and on!<\/p>\n<p>Some other <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-personalization-strategies\/\">marketing communication personalization strategies<\/a> include approaches based on various data points such as:<\/p>\n<ul>\n<li><strong>Persona<\/strong>: who you are. For example, you could send one type of message to VPs and another to users of your product.<\/li>\n<li><strong>Reader behavior<\/strong>: what you do while surfing the web such as dynamic links and offers based on what you read, where you click, etc.<\/li>\n<li><strong>Geography-based<\/strong>: where you are from. Some websites tell you what the weather is based on your IP address. (Creepy?)<\/li>\n<li><strong>Channel-based<\/strong>: where you are consuming content. Let&#8217;s explore some of these in some more details&#8230;<\/li>\n<\/ul>\n<h2>How To Apply Channel-Based Marketing Personalization<\/h2>\n<h3>Website<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/20-ways-boost-website-traffic\/\">Your website<\/a> is a great starting point for personalizing marketing communications. IBM reported that one of their clients saw a 400% increase in response rates from personalized website offers. There are a number of ways to personalize the content on your website.<\/p>\n<p>If you run an e-commerce and online shopping websites, you can personalize offers according to the customer\u2019s account details and shopping history. Here are two great examples from Amazon:<\/p>\n<ul>\n<li>When logged in, they have links on the menu\/navigation area with the user\u2019s first name such as \u201cEmma\u2019s Amazon.com\u201d (instead of just Amazon.com) and \u201cHello, Dan\u201d (which links to the account menu options).<\/li>\n<li>Using information from a user\u2019s browsing history, Amazon.com provides recommendations on products that a person might buy or might find of interest in the future by showing these on the homepage on their next visit.<\/li>\n<\/ul>\n<p>These examples and many other personalized elements on websites occur through the use of dynamic content, which in simple terms is \u201cHTML content on your website, forms, landing pages, or emails that change based on the viewer.\u201d<\/p>\n<p>PS &#8211; We actually use a form of this on our website to display different offers using a wordpress plug-in called AdRotate.<\/p>\n<p>You can personalize almost any kind of messaging on your website to the current viewer, as long as you have the right information about them. For example, instead of saying \u201cfree international shipping,\u201d use the visitor\u2019s public IP address to detect their location and say \u201cfree shipping to [your state]\u201d instead.<\/p>\n<h3>Emails<\/h3>\n<p>We&#8217;re well past the days of marketing personalization by using &#8220;hey [FIRST NAME] emails.&#8221;<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/10-brands-show-us-email-marketing-done\/\">Emails remain<\/a> the most common means by which businesses communicate directly with their customers. Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it\u2019s marketers who use personalization in their subject lines that see 26% more opens. However, email personalization goes beyond including the customer\u2019s first name in the subject line.<\/p>\n<p>An important email personalization strategy is segmentation. The first step is to make sure you have the right data. For example, if you\u2019re looking to send industry-specific campaigns via email, aside from asking for the usual \u2018name and \u2018email\u2019 fields from subscribers, include a dropdown for industries like retail, real estate, food, manufacturing, marketing, and others.<\/p>\n<p>Then, segment your email lists by industry so that you can send emails that are more relevant. If you have transactional data such as past product purchases or current subscription plans, then offer related products or discounted subscription upgrades in your emails.<\/p>\n<p>Another great personalized email tactic is the use of automated behavior-triggered emails. Take language teaching app, Duolingo, as an example. They send out an email to users who haven\u2019t taken lessons after a specific period with the subject line \u201cWe miss you!\u201d<\/p>\n<h3>Social Media<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">Social media is now<\/a> a standard tool for any successful marketing strategy. New Media Marketing reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider.<\/p>\n<p>Custom Audiences is a great way to personalize. Available to any business that advertises on Facebook, the feature allows you to create a \u2018Custom Audience\u2019 by uploading a customer list with information like purchaser email addresses (which Facebook will encrypt upon upload). Then, you can target your Facebook ad to your desired audience.<\/p>\n<p>A great application of this is if you have a list of people who did a free 30-day product trial, you can send them specific ads that remind them to upgrade their accounts. If you\u2019re running a Facebook campaign to get more email newsletter subscriptions, you can also use a custom audience list to exclude your existing subscribers from seeing the ad.<\/p>\n<p>Twitter also offers a similar feature called Tailored Audiences.<\/p>\n<p>Needless to say, the most basic way to personalize communications on social media is to engage with individual accounts. Responding personally to their direct messages and mentioning them in posts shows them that you care about them as individuals.<\/p>\n<h3>Online Advertising<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/digital-ads-dont-work-and-everyone-knows-it\/\">Advertising<\/a> on places like the Google Network (including Google Search, YouTube, Gmail, etc.) can be rewarding, especially if you know how to personalize your ads using available features.<\/p>\n<p>One way is to take advantage of Google\u2019s Customer Match. Very similar to Facebook Custom Audiences, Customer Match lets you use an uploaded list of email addresses which can then be matched to a list of users on Google so you can target them.<\/p>\n<p>For example, if you have a list of emails who signed up for a webinar on social media marketing trends. You can choose to retarget these individuals by showing ads that link back to your website when they use keywords like \u201csocial media.\u201d Of course, these ads will only be shown to those specified emails.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/retargeting-vs-remarketing\/\">Re-marketing and re-targeting<\/a> are personalization tactics that takes advantage of a user\u2019s browsing history (via browser cookies). You\u2019ve probably experienced it first-hand: if, for examples, you googled Adidas Stan Smith shoes and started seeing banner ads on random websites that link you to an Amazon landing page with those same shoes.<\/p>\n<p>Afterwards, you closed the window and started browsing Facebook, then voila, the exact same Amazon.com page for Adidas Stan Smith is now on your Facebook sidebar ads. Re-marketing is available on Google and can also be applied to Facebook using Custom Audiences.<\/p>\n<h3>Personalizing Your Marketing Communications Is The Key To Success<\/h3>\n<p>Personalizing your marketing strategy is a key tactic to succeed in communicating with your customers in today&#8217;s AI-freaked-out age.<\/p>\n<p>As you make the most of dynamic content on your website user experience, segment subscribers in your email marketing campaigns, target custom audiences on Facebook, and use personalized PPC strategies, remember to use personal information such as names and email addresses with care and in a way that does not violate customer privacy.<\/p>\n<p>It\u2019s one thing to offer personalized communications to improve the customer experience. It\u2019s another thing entirely if your brand comes off as creepy.<\/p>\n<p><em><strong>Ready to get more traffic to your site with quality content published consistently? Check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Builder Service today!<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the emergence of content &#8220;spam&#8221; generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever. Why? Google has updated their algorithms to look for more helpful content. Readers as also looking for more human-generated content that is more, well, human. Instead of &#8220;E-A-T&#8221; content that shows [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":73846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Which Marketing Communications Should You Personalize?","_seopress_titles_desc":"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-73845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Marketing Communications Should You Personalize?<\/title>\n<meta name=\"description\" content=\"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Marketing Communications Should You Personalize?\" \/>\n<meta property=\"og:description\" content=\"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T13:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"Which Marketing Communications Should You Personalize?\",\"datePublished\":\"2023-01-31T18:00:00+00:00\",\"dateModified\":\"2025-09-02T13:17:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\"},\"wordCount\":1578,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\",\"name\":\"Which Marketing Communications Should You Personalize?\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png\",\"datePublished\":\"2023-01-31T18:00:00+00:00\",\"dateModified\":\"2025-09-02T13:17:32+00:00\",\"description\":\"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png\",\"width\":1048,\"height\":564,\"caption\":\"|\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Which Marketing Communications Should You Personalize?","description":"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/","og_locale":"en_US","og_type":"article","og_title":"Which Marketing Communications Should You Personalize?","og_description":"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/","og_site_name":"Marketing Insider Group","article_published_time":"2023-01-31T18:00:00+00:00","article_modified_time":"2025-09-02T13:17:32+00:00","og_image":[{"width":1048,"height":564,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png","type":"image\/png"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"Which Marketing Communications Should You Personalize?","datePublished":"2023-01-31T18:00:00+00:00","dateModified":"2025-09-02T13:17:32+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/"},"wordCount":1578,"commentCount":1,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/","name":"Which Marketing Communications Should You Personalize?","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png","datePublished":"2023-01-31T18:00:00+00:00","dateModified":"2025-09-02T13:17:32+00:00","description":"See which channels benefit most from personalization\u2014from websites and email to social media and ads\u2014with tips to boost relevance and engagement across your marketing.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-02-03-at-10.46.44-AM.png","width":1048,"height":564,"caption":"|"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/73845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=73845"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/73845\/revisions"}],"predecessor-version":[{"id":100150,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/73845\/revisions\/100150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/73846"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=73845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=73845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=73845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}