{"id":73857,"date":"2017-04-28T00:00:00","date_gmt":"2017-04-28T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/check-quality-backlinks\/"},"modified":"2025-09-09T03:46:15","modified_gmt":"2025-09-09T07:46:15","slug":"check-quality-backlinks","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/search-marketing\/check-quality-backlinks\/","title":{"rendered":"How to Check The Quality of Backlinks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can&#8217;t give the exact answer why. And if being absolutely fair, there&#8217;s always something at your site with that you can find fault.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common problems are the poor content and unhealthy backlinks promotion. In this article, I will tell you how to quickly check the entire quality of the site and the number of inbound links. And also what to look for to not get penalized by the search engines.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common Google penalties for non-quality backlinks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start with theory and get acquainted with the main algorithms and penalties that Google uses while researching your backlinks. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Penguin <\/b><span style=\"font-weight: 400;\">\u2013 for the sharp increase in the number of backlinks, for a predominance of low-quality links, for backlinks not relevant to the website\u2019s subject and inner redirects.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bombing <\/b><span style=\"font-weight: 400;\">\u2013 for an excess of backlinks with the keyword as an anchor, which promotes the site in the search.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bowling <\/b><span style=\"font-weight: 400;\">\u2013 for competitors who are trying to drown you. Yes, if your competitors are using black hat methods against you, that will be you who will receive the penalty. Your competitors may spam you with commercial backlinks, send complaints to Google, artificially induce an enormous amount of traffic to your website. In this case, you can escape the penalty if notice that something is wrong in time and write to the support of Google.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In order not to get penalized, even for their black actions, you need to monitor backlinks of your domain once a week or two. Feel free to automate this process to make it quick and easier. In this article, I will describe how to track backlinks on the example of <a href=\"https:\/\/serpstat.com\">Serpstat<\/a>, but you can use any similar tool. Besides Serpstat, I consider Ahrefs or <a href=\"https:\/\/majestic.com\">Majestic<\/a> to be perfect tools for this purpose. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conducting the complex check of domain\u2019s backlinks <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What you need to check first:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The movement of links for up to 3 months;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anchor links;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Credibility and trust of donors;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Types of links.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, we turn to the Backlinks Analysis of Serpstat and enter our domain for verification and obtain a summary report for Marketinginsider:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14053 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_2-2.png\"  alt=\"Screenshot 2 2\" width=\"1112\" height=\"606\" \/>What we see here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total number of backlinks;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Changes occurred in the last 3 months;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backlinks from the authoritative domain zones .edu, .gov;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The indicator of trust by Serpstat;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The lost and new links for 3 months with the date of the index;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule of traffic of referring domains for 3 months;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List of common anchors and their number.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This data shown in the general summary report is enough to understand the superficial picture of what is happening with backlinks. For a comprehensive analysis, we dig deeper.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Referring Domains Analysis \u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We turn to the Referring Domains tool of Serpstat and study the report. The most important things here to pay attention to are the Flow Metrics:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Trust Rank,<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-349021 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_1-2.png\" alt=\"Trust Rank\" width=\"298\" height=\"117\" \/>Page Rank,<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-349023 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_3-2.png\" alt=\"Trust Rank\" width=\"297\" height=\"149\" \/>and Alexa Rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-349020 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot-1.png\" alt=\"Alexa Rank\" width=\"298\" height=\"117\" \/>Pay attention to the fact that the higher the Page\/Trust Rank, the better, while concerning the Alexa Rank it\u2019s visa versa: the lower it is, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site is referenced by a domain with poor metrics, and the backlinks have obvious spam features, use Google Disavow. With its help, you can ask Google to not index the particular links. You can learn more about this process <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14060 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/img1.png\"  alt=\"Img1\" width=\"446\" height=\"233\" \/><\/p>\n<p>After a while, the links will no longer negatively affect the ranking of the domain.<\/p>\n<h2><span style=\"font-weight: 400;\">Referring Pages Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Page analysis is an in-depth report on all backlinks. For each new link, the platform shows Trust and Page Ranks of both the donor domain and the acceptor, the type of link (do-follow or no-follow), and the anchors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14071 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_5-2.png\"  alt=\"Screenshot 5 2\" width=\"1101\" height=\"651\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The same information we get in the report on lost links (+ the date of loss).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, the analysis of domains and pages allows you to quickly respond to the emergence of unwanted backlinks, as well as the loss of quality links. Also, all actions can be applied to competitors and find out where they get their best backlinks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step: take advantage of their experience and work on bypassing them.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14078 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_6-1.png\"  alt=\"Screenshot 6 1\" width=\"650\" height=\"283\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">Anchors Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We finish the analysis of backlinks with anchors. This text directly affects the user&#8217;s desire to follow the link. But what&#8217;s else important is that Google recognizes commercial anchors (like &#8220;buy iphone&#8221;) and may consider them spammy. That&#8217;s why you must avoid them and monitor your backlinks profile not to miss one.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14085 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/screenshot_7-2.png\"  alt=\"Screenshot 7 2\" width=\"1104\" height=\"658\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The conclusion is simple: don&#8217;t get involved in black hat SEO and check your site at least twice a month to not crack under the penalties of Google for the actions of your competitors. Thanks to online tools, checking backlinks is easy and fast. Complex analysis of the site using Serpstat took no longer than 10 minutes. As I already mentioned, there are other tools with the similar features which can help you with checking backlinks. But if I were you, I wouldn\u2019t choose anything but Ahrefs or Majestic or Serpstat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can&#8217;t give the exact answer why. And if being absolutely fair, there&#8217;s always something at your site with that you can find fault. Common problems are [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":73871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Analyze Backlinks for Better SEO Performance","_seopress_titles_desc":"Discover simple methods to assess backlink quality, identify high-value links, and improve your website\u2019s SEO performance safely and effectively.","_seopress_robots_index":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-73857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Analyze Backlinks for Better SEO Performance<\/title>\n<meta name=\"description\" content=\"Discover simple methods to assess backlink quality, 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