{"id":74079,"date":"2022-04-25T16:00:00","date_gmt":"2022-04-25T20:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/content-writing-tips\/"},"modified":"2025-02-20T07:51:54","modified_gmt":"2025-02-20T12:51:54","slug":"content-writing-tips","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/content-writing-tips\/","title":{"rendered":"10 Content Writing Tips Every Writer (and Brand) Needs to Know"},"content":{"rendered":"<p>As a content writer, you hold a big responsibility for the brands you write for. It\u2019s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-align-content-buyer-journey\/\">buyer journey<\/a>, you\u2019re also responsible for how well they connect with their potential customers.<\/p>\n<p>The content writing tips that follow can be applied in any niche or industry and for any company you write for. They\u2019ll help you gain:<\/p>\n<ul>\n<li aria-level=\"1\">Higher visibility and rankings on Google results pages<\/li>\n<li aria-level=\"1\">Better engagement with readers<\/li>\n<li aria-level=\"1\">An optimized writing process to make your workload easier<\/li>\n<\/ul>\n<p>Let\u2019s get started!<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><em>SEO is the key to making content visible on search engines and earning organic web traffic.<\/em><\/li>\n<li aria-level=\"1\"><em>Headlines must capture reader attention, create urgency to read the content, and promise value that your content actually delivers.<\/em><\/li>\n<li aria-level=\"1\"><em>The best content is clear, concise, and does not contain extra fluff.<\/em><\/li>\n<li aria-level=\"1\"><em>Writers should take time to get to know their niche by reading their clients\u2019 existing content and that of their competitors.<\/em><\/li>\n<li aria-level=\"1\"><em>Content should always be written for humans first. Search engine crawlers use AI to recognize value for human readers.<\/em><\/li>\n<\/ul>\n<h2>Content Writing Tips for Writers and Brands<\/h2>\n<h3>Know your SEO<\/h3>\n<p>Your content won\u2019t \u2014 can\u2019t \u2014 perform without search engine optimization behind it. SEO is how you earn the search engine <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/seo-ranking-factors\/\">rankings<\/a> that drive organic web traffic from <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-serp-features\/\">results pages (SERPs)<\/a> to your website. Given that <a href=\"https:\/\/www.velocityconsultancy.com\/importance-of-seo-for-businesses\/\">93%<\/a> of web users will never go past the first page of Google results, SEO is truly essential if you want your content to be seen by its <a href=\"https:\/\/revboss.com\/blog\/how-to-zero-in-on-your-perfect-target-audience\">target audience.<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/SEO-is-Visibility.jpg\" alt=\"93% of web users do not click past the first page of Google results.\" width=\"1200\" height=\"630\" \/><\/p>\n<p><a href=\"https:\/\/www.velocityconsultancy.com\/importance-of-seo-for-businesses\/\">Image Source<\/a><\/p>\n<p>But what exactly is SEO by definition?<\/p>\n<p>It\u2019s actually a combination of tactics that, when implemented together, grab the attention of search engines so that they can find, crawl, and rank your content.<\/p>\n<p>Common SEO tactics include:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/b2b-marketers-keyword-trends\/\">Keywords<\/a> &#8211; the words and phrases that define what your content is about<\/li>\n<li aria-level=\"1\">Link building &#8211; earned links from other reputable websites back to your site<\/li>\n<li aria-level=\"1\">Metadata &#8211; HTML elements (like titles, tags, and alt-text) that tell search engines what your content is about<\/li>\n<li aria-level=\"1\">Image optimization &#8211; aligning image qualities (like size, alt-text, etc) with SEO standards<\/li>\n<li aria-level=\"1\">Long-form content &#8211; longer content (typically 1500-2000+ words) that establishes authority with search engines<\/li>\n<li aria-level=\"1\">Mobile optimization &#8211; optimizing content for viewing on mobile devices<\/li>\n<li aria-level=\"1\">Featured snippets &#8211; crafting content intentionally to earn <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/googles-featured-snippets-what-are-they-how-do-you-get-them-what-do-they-mean-for-your-brand\/\">featured snippet<\/a> highlights at the top of Google SERPs<\/li>\n<\/ul>\n<p>SEO is so important to content marketing success that smart companies are now creating a comprehensive <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-an-seo-marketing-strategy\/\">SEO marketing strategy<\/a> to streamline their tactics and maximize their content marketing ROI. As a writer, it\u2019s a good idea to familiarize yourself with every client\u2019s SEO strategy so your content aligns with it appropriately.<\/p>\n<h3>Nail your headlines<\/h3>\n<p>Did you know that you only have about 10 seconds to make an impression on your readers? If your headline doesn\u2019t draw them in (AKA get them to click) and demonstrate the value they\u2019ll get from reading your content, they\u2019re likely to leave and keep browsing.<\/p>\n<p>When you\u2019re developing your headlines, think about exactly how your content delivers value. What problem is it helping your readers solve? What interesting topic is it covering? Which must-have information does it include? It\u2019s often helpful to finalize your headlines after you write your content so you have a better sense of the answers to these questions.<\/p>\n<p>Note that Google only displays 60 characters of your headline. Keep them to 6-10 words, and put your most interesting words at the beginning.<\/p>\n<p>Beyond that, you can use the cheat sheet below to be sure your headlines are checking the most important boxes:<\/p>\n<ul>\n<li aria-level=\"1\">Use trigger words to evoke emotion and catch interest.<\/li>\n<li aria-level=\"1\">Convey urgency that makes people feel like they need to read your content.<\/li>\n<li aria-level=\"1\">Make a promise on what your content will deliver (and of course follow through on it).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Headline-writing-cheat-sheet.png\" alt=\"Cheat sheet with content writing tips for headlines.\" width=\"1024\" height=\"768\" \/><\/p>\n<p><a href=\"https:\/\/contentwriters.com\/blog\/the-ultimate-headline-writing-cheat-sheet\/\" class=\"broken_link\">Image Source<\/a><\/p>\n<h3>Be concise<\/h3>\n<p>It can be tempting as a writer to show off our vocabulary chops, but the truth is that fancy words and extra fluff have a negative impact on content performance. Well-cited research from Nielson found that web users actually only read about 20% of the text on any given webpage.<\/p>\n<p>Yikes!<\/p>\n<p>There\u2019s a clear solution here, and it\u2019s to always get to the point.<\/p>\n<p>When a user clicks on your content, it&#8217;s usually to solve a problem or get a question answered. They\u2019re there for the main ideas, and they don\u2019t need or want much beyond it. This doesn\u2019t mean you can\u2019t write in your own unique style or voice \u2014 you can and you should \u2014 but also be sure that every section and sentence in your content actually adds value to the topic.<\/p>\n<h3>Get to know your niches<\/h3>\n<p>One age-old debate in the world of content marketing is whether or not writers need to have a niche to be successful. I say it\u2019s somewhere in between. You don\u2019t need to specialize in one single niche, but you shouldn\u2019t spread yourself so thin that you don\u2019t have enough expertise on the topics and industries you\u2019re writing about.<\/p>\n<p>Fortunately, getting up to speed in any niche is pretty easy these days. One great place to start is with your client\u2019s existing content, and then with their competitors\u2019 content. Once you have a good idea of the important topics and keywords in your niche, do some searching and read the articles that rank high on Google.<\/p>\n<p>Once you\u2019ve got a good foundation, make sure you stay up to speed. You can:<\/p>\n<ul>\n<li aria-level=\"1\">Subscribe to newsletters and emails from leading brands<\/li>\n<li aria-level=\"1\">Read about industry news and current events<\/li>\n<li aria-level=\"1\">Attend webinars or online events about important topics<\/li>\n<\/ul>\n<h3>Support your text with visuals<\/h3>\n<p>Visuals give your content performance a serious boost. More and more, they\u2019re becoming essential if you want your content to compete. Cisco research predicts that video content will account for 82% of all web traffic by the end of this year, and blog articles with images are viewed <a href=\"https:\/\/expresswriters.com\/blogging-statistics\/\">94%<\/a> more than those without them.<\/p>\n<p>Not to mention that people remember 80% of what they see, compared to only 10% of what they hear and 20% of what they read.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/PEople-remember-80-of-what-they-see.png\" alt=\"People remember 80% of what they see but only 20% of what they read and 10% of what they hear.\" width=\"640\" height=\"277\" \/><\/p>\n<p>Image Source<\/p>\n<p>Visuals do a few important things for your content:<\/p>\n<ul>\n<li aria-level=\"1\">Call out important key takeaways and data points<\/li>\n<li aria-level=\"1\">Present complex information visually for easier understanding (infographics are a great example)<\/li>\n<li aria-level=\"1\">Make long-form content and\/or heavy text more digestible<\/li>\n<\/ul>\n<p>A common myth about visual content is that you need professional designers to include them. While it\u2019s true in some cases (like a branded infographic, for example), there are plenty of other opportunities to source images from reputable sources (like we\u2019ve done in this article) or create them yourself with user-friendly apps like <a href=\"https:\/\/www.canva.com\/\" class=\"broken_link\">Canva<\/a>.<\/p>\n<h3>Write for humans first<\/h3>\n<p>There\u2019s an important balance that every content writer must maintain. They must optimize for search engines while also writing for humans first.<\/p>\n<p>That\u2019s right \u2014 write for humans first, not search engines or algorithms.<\/p>\n<p>Here\u2019s why: search engines are smarter than ever, and they\u2019re not looking for content that takes SEO shortcuts like keyword stuffing. In fact, they\u2019ll penalize you if you try them.<\/p>\n<p>Search engines now use AI to identify which content adds true value for its human readers, and that\u2019s the content that ultimately earns the best rankings. Your best strategy as a writer, then, is to focus first on authenticity and relevance, then factor in supporting SEO tactics.<\/p>\n<p>Do that by &#8220;humanizing&#8221; the lens of your story.<\/p>\n<p><em>\u201cLife can only be understood backwards; but it must be lived forwards.\u201d<\/em> Soren Kierkegaard<\/p>\n<p>In a post about <a href=\"https:\/\/www.businessesgrow.com\/2015\/09\/03\/what-is-the-meaning-of-life\/\">the meaning of life<\/a>\u00a0my friend and colleague Mark Schaefer\u00a0explains that <em>how<\/em>\u00a0we handle our suffering is what provides the direction and meaning of our lives.<\/p>\n<p>The thing is, when we transform pain into purpose we start to see the gifts in our greatest struggles. We can shed our own layers to\u00a0<em>feel<\/em> what\u2019s underneath our own skin so that we can create\u00a0content with context.<\/p>\n<p>I resisted this for most of my life. As I posted on my instagram, for decades I was taught to <em>think, think, think<\/em>. I acquired information, education (helloooo Master\u2019s degree) and material things. Then one day I woke up and realized that none of it was real \u2013 it\u2019s all in what you feel. Feelings are strength. They are meaning. They are your Truth. Sensitivity and passion are superpowers. When you endlessly unlearn how to think to release fully into this path, magic and synchronicity happen on the regular (and maybe unicorns, if you\u2019re lucky).<\/p>\n<h3>Look for inspiration<\/h3>\n<p>Just because you\u2019re a writer doesn\u2019t mean you have to stop being a reader! In fact, you should be reading to find inspiration for your content. Trust me, the more you feed your content engine, the more ideas you\u2019ll have to make your own great content. Find newsletters, blogs, and social media accounts about the topics you cover, and stay inspired by reading content you enjoy!<\/p>\n<h3>Remove your labels<\/h3>\n<p><em>\u00a0\u201cLabels are for filing, labels are for clothing, labels are not for people.\u201d \u2013\u00a0Martina Navratilova\u00a0<\/em><\/p>\n<p>It\u2019s fun (and often necessary) to maintain a certain image. But more than anything, I just want to be real. It\u2019s all too easy to uphold the false image of yourself these days. But the more that I detach myself from the material world, the more I strip away the excess in my life. This often means unnecessary clothes, people, thoughts and ideas are regularly let go.<\/p>\n<p>It\u2019s not easy. It\u2019s hard to let go. Your upbringing, background and culture (and the people you surround yourself with) make you who you are today. But when you start to strip away the layers of your own bullshit that you don\u2019t necessarily need, you stop piling on clothes that are nothing more than lies (and attempts to make you fit into certain constructs of society).<\/p>\n<p class=\"p1\">It\u2019s easier to distract yourself with labels. Because it\u2019s safer to point blame at another name that covers our souls when we can\u2019t find the courage to wear ourselves.<\/p>\n<p>So let\u2019s\u00a0stop trying on labels, clothes, people on just \u201cfor size.\u201d Because our bodies are pretty fearless naked <em>without<\/em> all of the layers.<\/p>\n<p>It\u2019s hard. This naked thing. We live in a world that tells you to masquerade in a mask. We\u2019re told to wear fancy labels to shut the silence of our screams. So we listen to louder lies and use empty distractions to escape our Truths. And if we distract ourselves enough with vodka (guilty), social media, and shopping it makes everything\u00a0<em>temporarily<\/em> ok \u2013 until it\u2019s not.<\/p>\n<p>Hearts erected on \u201cfake\u201d start to break. And we \u201cplay it cool\u201d by plastering our fake lives into a perfect square while not even realizing that we\u2019re going around in circles.<\/p>\n<p>We are better than this. When we stop distancing ourselves from our own humanity, we can harness our human hearts to heal with empathy and understanding.<\/p>\n<p>But first we need to\u2026<\/p>\n<h3>Minimize mental clutter<\/h3>\n<p>When you minimize your mental clutter, you quiet your mind so your soul can speak. This energizes your content in a meaningful way that transforms your consciousness. Writing helps you <em>evolve\u00a0<\/em>your ideas \u2013 and it can often inspire new creations.<\/p>\n<p>As Asa Idoni, founder of Source Vibrations, revealed in a podcast on Jessica Ann Media, stripping away your thoughts (through meditating, yoga, and nature) is a way to minimize your mental clutter. When you meditate, you can see the deeper interconnectivity between all things. This allows you to unearth unique ideas which improves your content marketing strategy. And hey, it just might elevate the whole of humanity.<\/p>\n<p>A side effect of minimizing your mental clutter is the ability to understand words so they can transform through experience. For example, in one of my favorite books,\u00a0<em><a href=\"https:\/\/www.pinterest.com\/pin\/270919733808094151\/\">The Unbearable Lightness of Being<\/a>,<\/em>\u00a0I came across a word that I had never heard before: kitsch.<\/p>\n<p>Weird word, right?<\/p>\n<p>Kitsch is most content that gets shared on social media today. It\u2019s the opposite of art. Coincidentally, kitsch is an unavoidable part of being human (kinda like wearing clothes). Its only antidote is an <em>awareness<\/em> of it. Amid the clutter of today\u2019s digital world, it\u2019s crucial to know about \u201ckitsch\u201d so that we learn how to <a href=\"https:\/\/www.jessicaannmedia.com\/avoid-kitsch-content-2\/\">avoid kitsch in our content<\/a>. This helps us to\u00a0evolve into humans who have a holistic vision of reality so that we can\u2026<\/p>\n<h3>Write from your core<\/h3>\n<p>When you write from\u00a0your core,\u00a0you start to rip down the illusions\u00a0<span class=\"s1\">of your former self\u00a0so that you can prepare yourself for what\u2019s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you\u2019re becoming \u2013 instead of staying comfortable in who you were. While you may crave certainty, it\u2019s the <i>struggle from the uncertainty<\/i> that will give you a fresh point of view. Use the struggle to write from your core.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Despite how it seems on the surface, when we find beauty in the freedom of the human experience, we can more gracefully evolve into who we\u2019re meant to become.\u00a0<\/span><\/p>\n<p>So follow your heart \u2013 not people. Don\u2019t let excess or distractions steer our lives. Let\u2019s look into the core of ourselves to find answers. Sure, we may struggle like hell. But when we start to let things unfold from a\u00a0strong core, we learn to unearth our <em>naked Truth<\/em>.<\/p>\n<h2>Power your content with great writers<\/h2>\n<p>Marketing Insider Group\u2019s team of SEO experts and writers can deliver you optimized, ready to publish content every week for one year (or more!).<\/p>\n<p><strong>Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">SEO Blog Writing Service<\/a> to learn more or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a quick 15 minute consultation<\/a> with me.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a content writer, you hold a big responsibility for the brands you write for. It\u2019s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer journey, you\u2019re also responsible for how well they [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":74085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-74079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Content Writing Tips Every Writer (and Brand) Needs to Know - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Use these 7 content writing tips to create content that converts for any niche, industry, or company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-writing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Content Writing Tips Every Writer (and Brand) Needs to Know - 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