{"id":74228,"date":"2017-08-17T00:00:00","date_gmt":"2017-08-17T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/7-awkward-questions-need-ask-customers\/"},"modified":"2025-09-09T05:51:28","modified_gmt":"2025-09-09T09:51:28","slug":"7-awkward-questions-need-ask-customers","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/","title":{"rendered":"7 Awkward Questions You Need to Ask Your Customers"},"content":{"rendered":"<p>What\u2019s the key to long-term business success? Customer satisfaction.<\/p>\n<p>How do you know your customer base is satisfied? You have to ask them. Sounds simple enough.<\/p>\n<p>\u201cHey, Mr. You-Just-Made-a-Purchase, satisfied?\u201d<\/p>\n<p>\u201cYup.\u201d<\/p>\n<p>Another happy, satisfied customer. Back to business.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/c1_mig_web1-2.jpg\"><img decoding=\"async\" class=\"size-full wp-image-13490 alignright\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/c1_mig_web1-2.jpg\"  alt=\"C1 Mig Web1 2\" width=\"300\" height=\"122\" \/><\/a>Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. It is important to ask the right questions in order to get a multi-dimensional view of your buyers. You don\u2019t just want to know if they like a product or service. Based on their cognitive, behavioral, and emotional tone of their responses, you want to get an understanding of their overall perception of what you\u2019re selling and how well, or not, their needs are being met.<\/p>\n<p>This means the quality of your questions matters much more than the quantity. In fact, most consumers are not interested in spending their precious time filling out your questionnaires and feedback surveys.\u00a0 According to SurveyMonkey, once a customer begins answering a survey, the\u00a0drop-off rate is dramatic\u00a0with each additional question, particularly for the first 15 asked. This means you want to keep your surveys to a\u00a010 question maximum. And to a five-minute maximum. Don\u2019t expect a customer to spend more than a few minutes answering questions, even with a good incentive for filling out your questionnaire.<\/p>\n<h2>What Is the Goal of Your Customer Feedback Surveys?<\/h2>\n<p>Short, sweet and to the point. You need to make every question count. In fact, the best customer feedback questions will bear\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-psychology-convert-more-leads\/\">unique insights into the psychology<\/a>\u00a0behind how your customer base interacts with your brand.<\/p>\n<p>When deciding what questions to ask you first need a very clear objective. What do you hope to achieve? What data are you after? What do you expect to understand about your customer base from the survey? Make sure the questions you ask offer up answers to the most fundamental questions about what makes your buyers tick:<\/p>\n<ul>\n<li>Do they understand the benefits of your product or service, do they realize how it can improve their life\/work\/health?<\/li>\n<li>Are they motivated to talk about your product with other people \u2013 are they passionate about your brand?<\/li>\n<li>How do they feel about your product?<\/li>\n<li>Do you have specific demographic data you need to gather, such as income range, age, or personal preferences?<\/li>\n<\/ul>\n<p>With a clear picture of your intentions, it\u2019s time to choose the penetrating questions that are going to dig up useful customer information to help you improve the customer experience and boost your\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/strategy\/customer-retention-lost-art-science-marketing\/\">retention rates<\/a>.<\/p>\n<h2>The Questions You Should Be Asking<\/h2>\n<p><strong>1. How frequently do you use our product?<\/strong><\/p>\n<p>A customer may like something. That doesn\u2019t mean they care about it, are motivated in any way to use it, or have the least interest in letting a friend know how much they like it. Think of it this way. You like chocolate, right? (If you\u2019re one of those vanilla people, just substitute in). So, you are probably generally satisfied with any company that sells chocolate. In fact, a chocolatier would have to whip up some really unsavory sweets to prompt you to say, \u2018nope, not satisfied\u2019.<\/p>\n<p>When you ask how often a customer actually uses your product, you get a much deeper insight into how much they value it. If someone eats your particular chocolate product every day, it\u2019s safe to say you\u2019ve got a loyal customer on your hands. Someone who only buys your chocolate two or three times a year, on the other hand, may only purchase it because their favorite chocolate bar is out of stock, not because they are excited about your product.<\/p>\n<p><strong>2. What is the one most important benefit from our product\/service?<\/strong><\/p>\n<p>The key here is in asking for what your customer perceives as the top benefit. Cognitively, do they know what your product or service\u2019s strong points are? What does your brand expect the greatest benefit to be? Are the responses of your customers the same? If not, what can be done in your marketing to help better inform your customers about how they can benefit from buying from your brand?<\/p>\n<p><strong>3. Have you shared our news\/updates\/posts on social media before? If so, how many times and on what social media sites?<\/strong><\/p>\n<p>Here\u2019s your customer engagement question that will gauge your buyers\u2019 behavioral response to your product or service. It also provides insight into the likeliness that your customers are also your social media followers \u2013 a strong step on the path to iron-clad loyalty. The answer to this question will help you segment your buyers to determine what type of nurturing they need to either become more engaged or to feel rewarded and appreciated for their loyalty.<\/p>\n<p><strong>4. What\u2019s your priority \u2013 reducing costs or increasing productivity?<\/strong><\/p>\n<p>This is a core question for B2B marketers. It\u2019s a must on any general customer feedback survey as it will reveal how happy (or frustrated) your buyers are with industry pricing. The trick to this question is that increasing productivity is always a priority.\u00a0B2B buyers\u00a0traditionally value the quality of a product or service over price. When a high proportion of respondents choose \u2018reducing costs\u2019 as a priority, you\u2019ve identified price as an emerging market pain point.<\/p>\n<p>By lowering prices or offering a discount to existing customers on their next purchase or next subscription renewal, you\u2019re more likely to keep the customers you have. On the other hand, not responding to this feedback through some type of price incentive could lead to a higher churn rate.<\/p>\n<p><strong>5. What could we do to help you meet your goals?<\/strong><\/p>\n<p>This is the, \u2018how could we improve?\u2019 question. It\u2019s just framed differently. Of course, you want to know what issues your buyers have with your product or service. However, some customers are not going to jump at the chance to complain about a product (unless they are truly dissatisfied). It\u2019s just part of our social conditioning. By focusing on\u00a0<em>their<\/em>\u00a0needs and objectives instead of your brand&#8217;s, you\u2019re more likely to get an honest response. It also gives you more insight into your buyer personas and what is likely to motivate them. This information is customer nurturing gold.<\/p>\n<p><strong>6. Why did you choose us over our competitors?<\/strong><\/p>\n<p>A business is only as good as its competitive advantage. This question will reveal what your buyers perceive as the unique value of your brand. And more importantly, why they may be sticking with you. You may also find that some of your customers don\u2019t perceive any strong distinguishing features with your brand. They may purchase your product or sign up for your service because you had a good promotional offer or because you were the first brand that showed up in their Google search (nice SEO work, by the way!). Use this information to determine if your marketing needs to focus more on your brand\u2019s UVPs. It will also reveal what strengths you may want to highlight more to attract new customers.<\/p>\n<p><strong>7. Do you have any questions for us?<\/strong><\/p>\n<p>You may get a &#8216;no&#8217; response here. That&#8217;s alright. This is where you can open up the lines of communication to uncover any individual issues your current customers may have.<\/p>\n<p>When a customer does pose a question, be sure it\u2019s answered promptly. Here\u2019s your chance to impress your customers. Give them a taste of your brand authenticity. Meanwhile, you can leverage your survey as a tool for building brand loyalty in addition to getting the invaluable insights on your customers&#8217; needs, perceptions, and expectations. Getting a direct response will make a customer feel valued by your brand. More importantly, they will walk away feeling like spending their time to answer your questions was five minutes well spent.<\/p>\n<p><em>This article appeared first on <a href=\"https:\/\/postfunnel.com\/7-awkward-questions-need-ask-customers\/\">PostFunnel.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. \u201cHey, Mr. You-Just-Made-a-Purchase, satisfied?\u201d \u201cYup.\u201d Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":74231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"7 Awkward Questions to Ask Your Customers for Insight","_seopress_titles_desc":"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-74228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Awkward Questions to Ask Your Customers for Insight<\/title>\n<meta name=\"description\" content=\"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Awkward Questions to Ask Your Customers for Insight\" \/>\n<meta property=\"og:description\" content=\"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-17T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T09:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"7 Awkward Questions You Need to Ask Your Customers\",\"datePublished\":\"2017-08-17T04:00:00+00:00\",\"dateModified\":\"2025-09-09T09:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\"},\"wordCount\":1313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\",\"name\":\"7 Awkward Questions to Ask Your Customers for Insight\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg\",\"datePublished\":\"2017-08-17T04:00:00+00:00\",\"dateModified\":\"2025-09-09T09:51:28+00:00\",\"description\":\"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg\",\"width\":640,\"height\":426,\"caption\":\"||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Awkward Questions to Ask Your Customers for Insight","description":"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/","og_locale":"en_US","og_type":"article","og_title":"7 Awkward Questions to Ask Your Customers for Insight","og_description":"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/","og_site_name":"Marketing Insider Group","article_published_time":"2017-08-17T04:00:00+00:00","article_modified_time":"2025-09-09T09:51:28+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg","type":"image\/jpeg"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"7 Awkward Questions You Need to Ask Your Customers","datePublished":"2017-08-17T04:00:00+00:00","dateModified":"2025-09-09T09:51:28+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/"},"wordCount":1313,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/","name":"7 Awkward Questions to Ask Your Customers for Insight","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg","datePublished":"2017-08-17T04:00:00+00:00","dateModified":"2025-09-09T09:51:28+00:00","description":"Ask these 7 unconventional yet revealing customer questions\u2014like usage frequency and competitor comparison\u2014to gain deep insight into loyalty, motivations, and engagement.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/7-awkward-questions-need-ask-customers\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/ask-2341784_640.jpg","width":640,"height":426,"caption":"||"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/74228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=74228"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/74228\/revisions"}],"predecessor-version":[{"id":74230,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/74228\/revisions\/74230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/74231"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=74228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=74228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=74228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}