{"id":74806,"date":"2017-12-04T00:00:00","date_gmt":"2017-12-04T05:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/build-podcast-audience-mega-fast\/"},"modified":"2025-09-09T03:55:54","modified_gmt":"2025-09-09T07:55:54","slug":"build-podcast-audience-mega-fast","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/build-podcast-audience-mega-fast\/","title":{"rendered":"How to Build Your Podcast Audience Mega Fast"},"content":{"rendered":"

Podcasts are finally getting the credit they deserve. They\u2019re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues on the path it\u2019s on right now.<\/p>\n

People look up blogs when they want answers to questions. They share videos because they are interesting, educational, funny, creative, or in any other way provoke a desired thought or emotion. But podcasts, this is where you build on your content from one episode to the next. It\u2019s where you can easily use real-time engagement with industry leaders, influencers and your audience, both with call-ins and social media interaction.<\/p>\n

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This is the media that fosters discussions and allows for a cerebral experience that can go deeper because of its more off-script nature. Something you just aren\u2019t going to see with thought-out, planned written and video content. Podcasts certainly need to be developed and organized beforehand, but there is more space for movement and a fluid train of thought.<\/p>\n

Podcasts Are Where You Engage with the Most Engaged<\/h2>\n

There\u2019s a distinctive potency in the spoken word, which is why\u00a0live events<\/a>, live video streaming and more \u2018human\u2019 content marketing experiences are so effective. While you\u2019ll get bigger numbers reading your blog or viewing your Facebook videos, you\u2019ll be able to connect with\u00a0industry enthusiasts<\/em>\u00a0through podcasts. These are the people that are most likely to become lifelong customers and brand advocates, with the least amount of convincing and enticing from a brand.<\/p>\n

Podcast listeners are hungry for the latest industry tips. They want to hear firsthand experiences and expert interviews. They will seek out this \u2018depth\u2019 content because they are already interested. Whether you are marketing for finance, technology, fashion, food, farming, design, education, health \u2013 there are always enthusiasts. You definitely want these people subscribed to your podcast, not your competitor\u2019s.<\/p>\n

Studies show that around\u00a090 percent of podcast plays and downloads<\/a>\u00a0come from subscribers. Those consumers who are already podcast listeners will consume, on average, 1 hour and 45 minutes a day. If you can get even one-fifth of that time with your podcast, you have a platform to enthrall your audience for much longer than a 30-second marketing video or the five minutes it takes to read your blog.<\/p>\n

Podcasts Are in Sync with the Future of Consumer Technology<\/h2>\n

Not only are podcasts an effective tool for reaching industry enthusiasts, they are also likely to continue to grow in popularity in the future with the current trajectory of consumer tech.<\/p>\n