{"id":75629,"date":"2018-07-17T00:00:00","date_gmt":"2018-07-17T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/how-to-build-a-killer-content-marketing-team\/"},"modified":"2025-09-09T01:32:47","modified_gmt":"2025-09-09T05:32:47","slug":"how-to-build-a-killer-content-marketing-team","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/","title":{"rendered":"How to Build a Killer Content Marketing Team"},"content":{"rendered":"<p>Those spellbinding content marketing strategies \u2013 the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever \u2013 they are not the product of a single creative genius.<\/p>\n<p>Nope. It\u2019s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain.<\/p>\n<p>It\u2019s a hard-working, experienced content marketing team. A group of experts, each who excel in their area of content marketing and, at the same time, who understand how the whole puzzle comes together.<\/p>\n<p>That\u2019s how you get what\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/2017\/05\/linkedin-high-performance-team\/\">Jolie Miller<\/a>, content strategy and acquisitions leader at LinkedIn, calls great content. The stuff that \u201chas the power to change people\u2019s lives for a second or for days or forever.\u201d<\/p>\n<p>So, who should be in the starting lineup for your killer content marketing team? Here\u2019s what you should look for when putting together your brand\u2019s dream team.<\/p>\n<h2>The Content Marketing Editor (Storyteller + Strategist)<\/h2>\n<p>When it comes to pulling off a revenue-boosting content marketing strategy, you\u2019ll need an editor with experience and acumen in both refining content\u00a0<em>and<\/em>\u00a0in content creation. They have to be better at content creation than your copywriters, illustrators, and video producers in order to know how to improve what your creators are making.<\/p>\n<p>Ideally, they\u2019ll have copywriting experience and will have at least worked with other types of professional content creators. This will have helped them develop an eye and understanding for what premium content entails.<\/p>\n<p>A content editor is also tasked with making sure content is high-quality and strategic. So, they\u2019ll need to balance an eye for detail and an ability to see the overall picture, ensuring each piece of content is playing its part correctly within the whole.<\/p>\n<p>Think of your content editor as a conductor in an orchestra. You may have a stage filled with skilled musicians. But the conductor is the one who brings out the magic in each of them. Good editors know how to do this with all of your content, ensuring each piece fits within the orchestra with the right tone of voice and staying true to the brand story. While also conveying the right message.<\/p>\n<p>With a strong content marketing editor, your organization\u2019s content will be:<\/p>\n<ul>\n<li>Consistent \u2013 in style and tone<\/li>\n<li>Top quality \u2013 this includes in the eyes of customers and search engines<\/li>\n<li>Strategic \u2013 your editor will work with the rest of your content marketing team to make sure each piece supports and is supported by the rest to create a seamless experience for customers<\/li>\n<\/ul>\n<h2>Content Marketing Manager (Business Strategist + Visionary)<\/h2>\n<p>Your content marketing manager is the one who brings your content strategy down to earth, from brilliant creation to relevant, effective revenue driver. They know how to translate content into growth.<\/p>\n<p>This is the person who\u2019s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators. And, they know how to do it within a budget.<\/p>\n<p>Here\u2019s the thing. There are as many content opportunities as there are stars in the sky. Influencer campaigns on LinkedIn or Instagram. Live events that invite customers into your brand\u2019s community. Customer profile videos. Educational blog series.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/1529905819-content-marketing-wom.png\" data-image=\"22648\" \/><\/figure>\n<p><a href=\"https:\/\/venngage.com\/blog\/influencers-picks-5-content-marketing-infographic-designs\/\">image source<\/a><\/p>\n<p>Deciding which content is the most appropriate for the brand, based on business objectives and budget, falls on the shoulders of the content marketing manager. They can look ahead and see how plugging all the different types of content, style choices, campaigns, and other factors into the equation will yield a solid ROI.<\/p>\n<p>This individual knows the strengths and weaknesses of each channel and works closely with your content analytics head to ensure your strategy is pulling its weight and is knocking your content marketing goals out of the park.<\/p>\n<p>Use this detailed look at the job description and job requirements for your\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-manager-job-description\/\">content marketing manager<\/a>\u00a0hire to help you find someone with the right background.<\/p>\n<h2>Content Distribution Manager (Channel Master + Workflow Organizer)<\/h2>\n<p>Today, the way to effectively resonate with your target buyers is to get the right content to the right target, through the right channel, at the right time. Which is a nice way of saying a lot of thought, research, data, and calculation goes into every single distribution maneuver.<\/p>\n<p>Easier said than done.<\/p>\n<p>Don\u2019t panic. This is your content distribution manager&#8217;s bread and butter. They are the ones who will:<\/p>\n<ul>\n<li>Manage the content calendar<\/li>\n<li>Have the content ideas set up or create them themselves<\/li>\n<li>Ensure the content creators are getting everything done on schedule<\/li>\n<\/ul>\n<p>Your distribution manager will also be manning the controls \u2013 your marketing automation software, content management software, and any internal workflow tools your organization uses.<\/p>\n<h2>Content Analytics and Optimization (Data Scientist and SEO Wizard)<\/h2>\n<p>Here\u2019s your content marketing team\u2019s data guru. The greater the background they have in data science, not just SEO, the better.<\/p>\n<p>Your analytics expert will keep track of what content is performing well and what\u2019s falling short. This is the individual that makes sure all the other people in your team aren\u2019t working in the dark because they have accurate, in-depth data analysis to offer-up those must-have ROI and content performance insights.<\/p>\n<p>Ideally, they\u2019ll also be able to help your team get more out of your marketing software. Your brand will benefit from someone who knows how to use AI to get your team to the level where you are using predictive and\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketers-arent-using-prescriptive-analytics\/\">prescriptive analytics<\/a>\u00a0to inform your marketing decisions.<\/p>\n<p>They\u2019ll also be in charge of staying up-to-date with SEO trends and making sure your content is as search-engine friendly as possible. Technical SEO is still the backbone of your content marketing \u2013 unless you don\u2019t want anyone to see it.<\/p>\n<h2>Tap into an Endless Sea of Content Contributors<\/h2>\n<p>And, the final essential for your content marketing team \u2013 your\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-brand-advocate-army\/\">advocate army<\/a>. Your target buyers are some of your most powerful content creators. As are your own\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/activate-employees-harness-power-internal-experts\/\">internal experts<\/a>. These people have their own social media networks. But, more importantly, they aren\u2019t your brand.<\/p>\n<p>Only about\u00a0<a href=\"https:\/\/searchenginewatch.com\/2017\/02\/21\/six-stats-on-the-importance-of-trust-in-influencer-marketing\/\">22 percent of brands are trusted by consumers<\/a>. But 83 percent of consumers trust their peers over a brand\u2019s messaging.<\/p>\n<p>Your customers and your engaged employees offer something your branded content can\u2019t ever pull-off, no matter how well-intentioned. Authenticity.<\/p>\n<p>You can bring on the most experienced and skilled team of content managers, editors, analysts, SEO experts, and creators. But your content marketing strategy won\u2019t have much mojo if you don\u2019t have a plan for motivating and inviting your brand advocates to be a part of your team as well.<\/p>\n<p>Pull all these elements together\u00a0\u2013 your internal content marketing management team, content creators, and brand advocates \u2013 and your organization is on its way to the type of content marketing that has made this industry the\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/527554\/content-marketing-revenue\/\">$300 billion dollar industry<\/a>\u00a0that it is today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those spellbinding content marketing strategies \u2013 the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever \u2013 they are not the product of a single creative genius. Nope. It\u2019s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":75632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Build a Killer Content Marketing Team","_seopress_titles_desc":"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-75629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Killer Content Marketing Team<\/title>\n<meta name=\"description\" content=\"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Killer Content Marketing Team\" \/>\n<meta property=\"og:description\" content=\"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-17T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T05:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1027\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"How to Build a Killer Content Marketing Team\",\"datePublished\":\"2018-07-17T04:00:00+00:00\",\"dateModified\":\"2025-09-09T05:32:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\"},\"wordCount\":1156,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\",\"name\":\"How to Build a Killer Content Marketing Team\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png\",\"datePublished\":\"2018-07-17T04:00:00+00:00\",\"dateModified\":\"2025-09-09T05:32:47+00:00\",\"description\":\"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png\",\"width\":1027,\"height\":680,\"caption\":\"marketing-professionals\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Killer Content Marketing Team","description":"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Killer Content Marketing Team","og_description":"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/","og_site_name":"Marketing Insider Group","article_published_time":"2018-07-17T04:00:00+00:00","article_modified_time":"2025-09-09T05:32:47+00:00","og_image":[{"width":1027,"height":680,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png","type":"image\/png"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"How to Build a Killer Content Marketing Team","datePublished":"2018-07-17T04:00:00+00:00","dateModified":"2025-09-09T05:32:47+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/"},"wordCount":1156,"commentCount":2,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/","name":"How to Build a Killer Content Marketing Team","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png","datePublished":"2018-07-17T04:00:00+00:00","dateModified":"2025-09-09T05:32:47+00:00","description":"Hire the right roles\u2014editor, manager, distributor, analytics expert\u2014and tap into brand advocates to build a content team that delivers consistent, strategic, and ROI-driving results.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-build-a-killer-content-marketing-team\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/marketing-professionals.png","width":1027,"height":680,"caption":"marketing-professionals"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/75629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=75629"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/75629\/revisions"}],"predecessor-version":[{"id":75631,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/75629\/revisions\/75631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/75632"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=75629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=75629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=75629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}