{"id":76024,"date":"2018-11-07T00:00:00","date_gmt":"2018-11-07T05:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/how-the-buyers-journey-is-becoming-more-like-quest\/"},"modified":"2025-09-08T07:46:18","modified_gmt":"2025-09-08T11:46:18","slug":"how-the-buyers-journey-is-becoming-more-like-quest","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/","title":{"rendered":"How The Buyer\u2019s Journey Is Becoming More Like a Quest"},"content":{"rendered":"

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades.\u00a0 Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.\u00a0 In reality, whatever labels have been applied, there are more similarities than differences.<\/p>\n

As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption,<\/a> it is time to alter this line of thinking.<\/p>\n

In vogue the last few years is the idea that the buyer\u2019s journey is the best way to view how buyer\u2019s get to a decision.\u00a0 Mapping such a journey is very helpful and can reveal what steps and processes the buyer is going through.<\/p>\n

Is The Buyer\u2019s Journey The Right Perspective For 2020?<\/strong><\/h4>\n

The notion of the \u201cjourney\u201d came into the conscious stream of business around the time when the concept of \u201ccustomer experience\u201d was introduced in the late 1990\u2019s.\u00a0 A precursor to customer experience was the concept of diagraming processes introduced by W.E. Deming in the 1980\u2019s when Total Quality Management (TQM) was first introduced.<\/p>\n

I bring this up because the idea of touchpoint analysis and journey mapping has been around for a few decades.\u00a0 It may just have taken marketing and sales a while to catch up.<\/p>\n

A lot has changed since the introduction of journey mapping.\u00a0 <\/em><\/p>\n

We have to ask a serious question: is the buyer\u2019s journey the right perspective and mindset in an era of digital disruption<\/em>?<\/p>\n

Part of the answer may exist in the simple definition of the word \u201cjourney.\u201d\u00a0 If we look at any of the dictionary sources available, the simple definition will be \u2013 an act of traveling from one place to another<\/em>.\u00a0 Usually, there is a time element associated with the definition of \u201cjourney\u201d such as \u2013 a traveling from one place to another, usually taking a rather long time<\/em>.<\/p>\n

Our own mindset of the word journey<\/em> lulls us into thinking of a long methodical approach that buyers are taking.\u00a0 An image of someone with a backpack going hiking seems to be one that is used often.<\/p>\n

A Ton Of Marketing Advice On The Journey<\/strong><\/h4>\n

The journey concept has spurred a mountain of marketing advice-oriented content related to stages and time.\u00a0 For example, how many articles have there been about \u201caligning content to the stages of the buyer\u2019s journey\u201d<\/em> in the last few years?\u00a0 If we guessed in the millions, we just may be close.<\/p>\n

In an age of digital disruption and a new decade fast-approaching by 2020, having a \u201ctraveling from one place to another, usually taking a rather long time\u201d<\/em> mindset can cause organizations to be significantly out of synch with their buyers and customers.\u00a0 The biggest danger businesses can face is being caught off-guard as buyers shift<\/a> to even faster and newer ways of engaging when seeking to solve a problem or fulfill a need.<\/p>\n

Redefining The Buyer\u2019s Journey<\/strong><\/h4>\n

Buying behaviors are changes so rapidly that we are forced to redefine the concept of journey.\u00a0 Developing a static view of a buyer\u2019s journey is becoming problematic.\u00a0 One important reason is that we are finding that no two buyer\u2019s journeys are alike \u2013 even within the same market, segment, or industry.<\/p>\n

In several buyer persona research engagements within the past three years, this has become noticeable.\u00a0 We are finding multiple views on how purchase choices and decisions are being made.\u00a0 With wide variances in how people and organizations go about buying.\u00a0 Resulting in multiple buyer personas with multiple buying experience views.<\/p>\n

If this is the case, then a one-size fits all static or snapshot view of a buyer\u2019s journey can be erroneous.\u00a0 Causing marketing and sales departments to make faulty choices on how to engage buyers and customers.<\/p>\n

Buyers Are On A Quest<\/strong><\/h4>\n

First-hand interviews are revealing that the buyer\u2019s mindset varies from a perceived journey perspective.\u00a0 Here is an example:<\/p>\n

\u201cWhen I\u2019m trying to solve a problem, I am on a mission, so to speak.\u00a0 Searching for ways to resolve.\u00a0 The company just didn\u2019t seem to get this.\u201d<\/em>\u00a0 \u2013 Vice President, Operations<\/p>\n

I heard comments like this many times.\u00a0 This was not a mindset of getting ready to go on a long journey and making stops along many stages.<\/p>\n

What is it more like then?\u00a0 Here is one interviewee from a buyer persona research engagement that gave a clue:<\/p>\n

\u201cI was on a quest to find an answer.\u00a0 Getting the team involved also.\u00a0 It was an urgent matter for us because we discovered we were falling short in supporting customers.\u00a0 That\u2019s why we needed to find someone else kind of quickly.\u201d<\/em> \u2013 Director, Customer Support<\/p>\n

The term quest<\/em> stood out.\u00a0 When we look up the simple definition of \u201cquest\u201d in multiple dictionaries, this is what we find: the act of searching and pursuing something; to search for something<\/em>.<\/p>\n

This definition also aligns with a significant change in buying behaviors<\/a> in the last decade.\u00a0 Whether it is in business-to-business or consumer markets, the empowerment that buyers now have to search is the greatest it has ever been.\u00a0 The digital disruption caused by devices and access to information anytime and anywhere has caused us all to be quest-like<\/em>.<\/p>\n

Buyer\u2019s today behave more akin to being on a quest for knowledge.\u00a0 On a quest to find an answer.\u00a0 On a quest to discover a way to solve an issue or an urgent problem.\u00a0 As we approach 2020 and the state of digital disruption accelerates, this quest-like behavior will also accelerate across the spectrum of low-stakes and high-stakes purchases.<\/p>\n

What Steps Can Businesses Take To Prepare For The Buyer\u2019s Quest?<\/strong><\/h4>\n

The usefulness of the buyer\u2019s journey will not go away.\u00a0 What businesses will need to adapt to is that a Buyer\u2019s Quest may or may not involve a journey.\u00a0 That there will be a potential for multiple forms of journeys to go with a Buyer\u2019s Quest. This is a significant mind shift in buying behaviors that organizations can adapt to in the following ways:<\/p>\n

Seek to understand the Quest of buyers<\/em><\/strong>:\u00a0 Before diving deep into understanding journeys, businesses to need to first dive deep into fully understand the quest buyers are undertaking.\u00a0 Too often, marketing and sales journey exercises have been done with presumed ideas of what buyers and customers were seeking.<\/p>\n

Align Quest understanding with intent and signals<\/em><\/strong>:\u00a0 There has been plenty of talk about understanding intent and signals from a journey perspective.\u00a0 Not enough on understanding intent and interactions from the viewpoint of what quest the buyer is seeking to fulfill.<\/p>\n

There is no such thing as the \u201caverage\u201d buyer<\/em><\/strong>:\u00a0 Buyers respond to organizations that get the \u201cquest\u201d they are on.\u00a0 The more you can be relevant through your brand and different forms of media, the more responsive buyers will be.\u00a0 Researching and creating goal-directed and quest<\/em>-directed buyer personas can go a long way in terms of understanding what is relevant to buyers today \u2013 not yesterday.<\/p>\n

Give \u201cAI\u201d a different meaning<\/em><\/strong>: The acronym of AI has meant Artificial Intelligence.\u00a0 What if we changed the mindset to that of Assistive Interaction<\/em>?\u00a0 By 2020, buyers will expect that you will understand what they want and serve it up when they need it.\u00a0 They will expect to be assisted, through automation and digital experiences, in their quest to find knowledge about how to resolve or reach a goal important to them.\u00a0 Organizations will need to invest in assistive intelligence and automation.<\/p>\n

Understand Buyer\u2019s Quest By 2020<\/strong><\/h4>\n

Many organizations will need to transform their thinking to a Buyer\u2019s Quest perspective.\u00a0 The buyer\u2019s journey then is seen as part of the overall quest<\/em> buyers undertake.\u00a0 This is instead of viewing the buyer\u2019s journey as an end means on its own.\u00a0\u00a0 \u00a0\u00a0How buyers behave in undertaking a quest<\/em> \u2013 the search for something and the search for knowledge \u2013 will continue to evolve via an accelerated pace by 2020.\u00a0 Meaning organizations must accelerate their own pace of understanding buyers and the quest<\/em> they are on.<\/p>\n","protected":false},"excerpt":{"rendered":"

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades.\u00a0 Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.\u00a0 In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking […]<\/p>\n","protected":false},"author":6,"featured_media":76026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"When the Buyer\u2019s Journey Becomes a Quest for Answers","_seopress_titles_desc":"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-76024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nWhen the Buyer\u2019s Journey Becomes a Quest for Answers<\/title>\n<meta name=\"description\" content=\"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the Buyer\u2019s Journey Becomes a Quest for Answers\" \/>\n<meta property=\"og:description\" content=\"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T11:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"How The Buyer\u2019s Journey Is Becoming More Like a Quest\",\"datePublished\":\"2018-11-07T05:00:00+00:00\",\"dateModified\":\"2025-09-08T11:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\"},\"wordCount\":1343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\",\"name\":\"When the Buyer\u2019s Journey Becomes a Quest for Answers\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg\",\"datePublished\":\"2018-11-07T05:00:00+00:00\",\"dateModified\":\"2025-09-08T11:46:18+00:00\",\"description\":\"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg\",\"width\":1280,\"height\":736,\"caption\":\"quest-1565522_1280\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When the Buyer\u2019s Journey Becomes a Quest for Answers","description":"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/","og_locale":"en_US","og_type":"article","og_title":"When the Buyer\u2019s Journey Becomes a Quest for Answers","og_description":"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/","og_site_name":"Marketing Insider Group","article_published_time":"2018-11-07T05:00:00+00:00","article_modified_time":"2025-09-08T11:46:18+00:00","og_image":[{"width":1280,"height":736,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg","type":"image\/jpeg"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"How The Buyer\u2019s Journey Is Becoming More Like a Quest","datePublished":"2018-11-07T05:00:00+00:00","dateModified":"2025-09-08T11:46:18+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/"},"wordCount":1343,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/","name":"When the Buyer\u2019s Journey Becomes a Quest for Answers","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg","datePublished":"2018-11-07T05:00:00+00:00","dateModified":"2025-09-08T11:46:18+00:00","description":"See why buyers now behave like seekers on a quest\u2014not just journey riders\u2014and learn how to align content and personas with the questions they\u2019re urgently trying to solve.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-the-buyers-journey-is-becoming-more-like-quest\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/quest-1565522_1280.jpg","width":1280,"height":736,"caption":"quest-1565522_1280"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/76024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=76024"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/76024\/revisions"}],"predecessor-version":[{"id":100473,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/76024\/revisions\/100473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/76026"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=76024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=76024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=76024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}