But there’s often a misunderstanding of the need for social media content. We see errors on 2 opposite ends of the spectrum. First, some companies make hiring a social media specialist the first thing they do. They spend 100% of their marketing budget (however small) on social media, when research shows<\/a> social media only accounts for about 2% of B2B website traffic and 7% of e-commerce. (We get about 5% of our traffic from social. I’ll share how below!)<\/p>\n On the other end of the spectrum, we see some companies that think social media isn’t worth it at all, so they don’t bother creating any share-worthy content. This is also a mistake because while social media may not drive a ton of directly-converting traffic, it does influence your buyers in some way. For example, we only get about 6,000 visitors from social each year out of a million. But they convert to leads at 0.9%. That’s nearly 60 leads per year.<\/p>\n So why outsource social media and content marketing? Because it allows you to maximize the return on investment, without spending all your marketing budget on social media. In this post, I’ll show you how.<\/p>\n Quick Takeaways:<\/strong><\/em><\/p>\n There are many benefits to outsourcing your content and social media efforts<\/a>. Here we’ll list some of the pros and cons.<\/p>\n Outsourcing your blog writing<\/a> or social media marketing saves you time and money because you don’t have to spend the time hiring someone, training them on your business, only to have them leave after 9 months for a better gig.<\/p>\n And outsourcing saves you money because outsourced services are just cheaper. Why spend $70,000 \/ year (the average for a social media hire) when you can outsource to an expert for half that. Image source<\/a><\/p>\n When you hire a person, you tell them what you expect and hope they meet your expectations. The\u00a0 you setup weekly one-on-ones and quarterly review and annual performance discussions to keep them honest and accountable. But if it isn’t working out, you need to discuss with the employee, you need to inform HR if there’s a problem, you have to consider letting them go if they don’t perform and take the risk of getting sued.<\/p>\n Trust me, I’ve been there too many times. Instead, when you outsource social media marketing, you only pay if you get what you expect. We deliver 2 blog posts per week for most clients and about a dozen shares of each for those who pay for social media. If we didn’t deliver on our calendar promises, we don’t get paid. It’s that simple. Outsourcing allows you to focus on the productivity of the people to whom you are outsourcing.<\/p>\n When you outsource, you get to focus on your core business. Our writers have a combined 600 years of writing and social media experience. So you get to stay focused on what you do best. And we can focus on creating the highest-quality, share-worthy content possible.<\/p>\n The data shows that the more content you publish, the more traffic and leads your business is gonna get:<\/p>\n We prove these results every mont with our clients when we send them charts like the one below that go straight up and to the right. Outsourcing your content marketing strategy<\/a> right now can help you to get to that consistency that today’s buyer (and Google) demands. What do I mean? Your buyers are there searching every day for answers to questions and challenges.<\/p>\n We help to maintain a consistent brand voice<\/a> and publishing \/ sharing schedule. Are you publishing every day? Outsourcing helps you increase your frequency<\/a> without breaking the bank. It also allows you to scale down when you start to see those exponential traffic numbers going up, and focus on conversion, and other types of content like e-books and webinars.<\/p>\n Check out this video interview on the compounding power of consistent content:\n
Benefits of Outsourcing Your Social Media Efforts<\/h2>\n
1. Saves You Time and Money<\/h3>\n
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<\/p>\n2. Productivity<\/h3>\n
3. Expertise<\/h3>\n
4. Scale Up (and Down) as Needed<\/h3>\n
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