Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility?<\/p>\n
This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers.<\/p>\n
Some members of the larger Agile community are very anti-certification. They believe that these courses stagnate the evolution of frameworks and practices by focusing on teaching only existing ways of working. The point of a certification workshop, they argue, is simply to pass on the current set of learning objectives. There\u2019s no room for adaptation.<\/p>\n
On the other hand, some folks believe that certifications create shared understanding among a wide group of Agile practitioners. Without a grounding in core practices and principles, how are we to know what works for us? How can we have meaningful conversations if\u00a0we don\u2019t share a vocabulary?<\/p>\n
Of course, there\u2019s no perfect answer to this debate.<\/p>\n
It\u2019s up to each individual, team, and organization to decide what training works for them. Check out the video to see some ways to navigate the options available to Agile marketers in particular.<\/p>\n
As I\u2019ve worked to establish and evolve our training practices at AgileSherpas, I\u2019ve come to believe very strongly in the power of Agile marketing certifications. That is, when they\u2019re chosen carefully and applied intelligently.<\/p>\n
This video offers some guidelines on choosing the right certification(s) for an Agile marketing effort (hint:<\/strong> you don\u2019t all need to become Certified Scrum Masters).<\/p>\n