{"id":76181,"date":"2023-01-21T14:25:00","date_gmt":"2023-01-21T19:25:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/repurposing-blog-content\/"},"modified":"2023-09-14T05:31:54","modified_gmt":"2023-09-14T09:31:54","slug":"repurposing-blog-content","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/repurposing-blog-content\/","title":{"rendered":"6 Simple Ideas for Repurposing Blog Content"},"content":{"rendered":"<p>One of the themes of the global economy right now is <strong>how to do more with less<\/strong>.<\/p>\n<p>Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on content that you know already worked.<\/p>\n<p>I&#8217;ve said it a million times that <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">Content Marketing is a valuable digital asset<\/a> for several reasons. High-quality content can help to build your brand and reputation, increase the traffic to your site, and boost your conversion rate.<\/p>\n<p>And customers gained from content marketing are more likely to stay longer and spend more!<\/p>\n<p>BUT, the other reason why investing in content marketing has such a great ROI is that content can be repurposed in many different ways.<\/p>\n<p>Let\u2019s have a look at some of the most common ways of repurposing blog content.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Infographics can help in SEO and increase traffic to your site.<\/em><\/li>\n<li><em>You can compile a set of your own blog posts into an ebook and publish it on Amazon.<\/em><\/li>\n<li><em>Reposting old blog posts to social media will give them a new life.<\/em><\/li>\n<li><em>Podcasts and video clips help promote your text content in new and shareable formats.<\/em><\/li>\n<li><em>Republish your content on high quality platforms to gain new audiences.<\/em><\/li>\n<\/ul>\n<h3><strong>1. Create an Infographic<\/strong><\/h3>\n<p>If your blog post contains a lot of statistics, facts, or interesting information, it would probably translate well into an infographic.<\/p>\n<p>Infographics take\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-awesome-infographics-7-steps\/\">quite a bit of work to produce<\/a> but they can be easily outsourced to a specialist graphic designer, and they\u2019re well worth the investment, as this type of content attracts a lot of likes and shares on social media. In fact, an infographic is 30 times more likely to be read than a text article!<\/p>\n<figure id=\"attachment_660345\" aria-describedby=\"caption-attachment-660345\" style=\"width: 923px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-660345\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/how-to-make-an-infographic-scaled-1.jpg\" alt=\"how to make an infographic\" width=\"923\" height=\"2560\" \/><figcaption id=\"caption-attachment-660345\" class=\"wp-caption-text\">Source: https:\/\/visme.co\/blog\/how-to-make-an-infographic\/<\/figcaption><\/figure>\n<p>You can also use infographics to boost your SEO and drive traffic back to your site by including your site URL in the actual graphic and asking other site owners to share with a link to your site.<\/p>\n<p>Here\u2019s a video guide that walks you through the 5 steps for creating an infographic:<\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/uQXf_d5Mgjg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/center><\/p>\n<h3><strong>2. Compile it into an Ebook<\/strong><\/h3>\n<p>Writing an ebook from scratch may seem like a formidable task. However, if you\u2019ve been blogging for a while you\u2019ll probably have enough useful content on one topic to compile together into a book.<\/p>\n<p>Most blog posts lend themselves well to be repurposed as a non-fiction book, and each post naturally works as a single chapter of the book.<\/p>\n<p>You\u2019ll probably have to edit your posts slightly and add an introductory and closing section, but the work will be minimal compared to writing a book from chapter-one.<\/p>\n<p>You can then self-publish your book on Amazon Kindle to earn money or a new audience for your brand and content. Don\u2019t think that just because your content is freely available on the web that people won\u2019t be willing to pay for it. Organizing your content and putting it together in one place makes it a more valuable resource than several blog posts, where readers will have to hunt for the information they need.<\/p>\n<p>Alternatively, you can offer it as a\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/whats-deal-lead-magnets\/\">lead magnet<\/a> or free download in exchange for signing up to your list.<\/p>\n<h3><strong>3. Take Snippets and Repost to Social Media<\/strong><\/h3>\n<p>Reworking your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/plan-blog-content-calendar-for-the-year\/\">weekly blog posts<\/a> into another format can take quite a bit of time and effort, but there\u2019s also a way of repurposing your content that takes practically no time at all.<\/p>\n<p>If your old posts still contain valuable information, simply repost them to <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-role-of-social-media-in-a-rocking-content-marketing-strategy\/\">social media<\/a>. This content will be brand new to more recent members of your audience, and even those who have read it before will appreciate revisiting useful blog posts.<\/p>\n<p>Publishing blog posts once and just leaving them to sit is a waste of your hard work. Instead, take a few minutes periodically to update them if needed, and post links to your older content on social media regularly.<\/p>\n<h3><strong>4. Create a Podcast or Video<\/strong><\/h3>\n<p>You must have been living under a rock if you haven\u2019t come around to the idea that <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-b2b-marketers-can-learn-from-tiktok-without-making-a-single-video\/\">video is the future of online content<\/a>. Over half of marketing professionals surveyed in a Syndacast study agreed that\u00a0video offers the best ROI of any type of content,\u00a0and on average one-third of online activity is spent watching videos. This figure is expected to keep rising too.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13318 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-engagement-statistics-1.png\"  alt=\"Video Engagement Statistics 1\" width=\"934\" height=\"550\" \/><\/p>\n<p>The problem is that getting into video can be a little intimidating if you haven\u2019t done it before. Maybe you don\u2019t know what kind of content will engage your audience, or you just don\u2019t know where to start.<\/p>\n<p>The answer, of course, is to look to your existing successful content for inspiration. A blog post can easily be reworked as an informative video, or you could even create smaller videos to insert into the post to explain particular concepts.<\/p>\n<p>As well as publishing videos on YouTube, you can also publish audio and\/or video content on a regular basis as a podcast. This is a great way to reinforce the relationship with your current audience, and attract new followers from a different channel too.<\/p>\n<h3><strong>5. Create Spin-off Articles<\/strong><\/h3>\n<p>Do you feel you\u2019re\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/come-content-ideas-nobody-else-written\/\">running out of ideas for what to write about<\/a>\u00a0on your blog? Your previous posts can provide ideas and inspiration.<\/p>\n<p>It may be that you\u2019ve touched on a point that went beyond the scope of the article, and you can now base a new piece of content around that topic.<\/p>\n<p>Or maybe you could write a new <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ultimate-list-53-blog-post-ideas\/\">series of blog posts<\/a> exploring the subject in much greater detail.<\/p>\n<p>Make sure you take a look at your site analytics to see which are your most popular posts and the search terms that people used to find them. This can give you a clue to advise you on the content to produce in the future.<\/p>\n<p>For example, if you\u2019ve written a post about how to create a great Facebook page, and you\u2019ve mentioned Instant Articles, you may get some hits from people looking for information about Facebook Instant Articles. This would be a clear sign that you should publish a new post that goes into depth about creating instant articles on Facebook.<\/p>\n<h2>How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals<\/h2>\n<p>Let\u2019s just say it upfront: creating content is time-consuming.<\/p>\n<p>Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we\u2019ve seen many times over, that isn\u2019t the case.\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-consistent-quality-content-is-only-choice-marketing-your-business\/\">Consistent, quality content<\/a> takes time and effort to produce.<\/p>\n<p>Ok, so let\u2019s say you\u2019ve taken the time to create some quality content with substance. You\u2019ve gotten good traffic to your site, lots of shares, and hopefully conversions. Should you count this as a win and move on to the next thing?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13436 size-full ls-is-cached lazyloaded\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image2.gif\"  alt=\"Image2\" width=\"200\" height=\"200\" \/><\/p>\n<p>No. That would be a wasted opportunity to use your content to its full potential. So what should you do instead?<\/p>\n<p>Repurpose your content into visuals!<\/p>\n<h3>Why Should Your Repurpose Your Content Visuals?<\/h3>\n<p>If you\u2019ve created content that works, make the most of it. Use it to continue to drive traffic to your site.<\/p>\n<p>Larry Kim calls this \u201c<a href=\"https:\/\/www.inc.com\/larry-kim\/the-unicorn-marketing-theory.html\" class=\"broken_link\">unicorn marketing<\/a>\u201d \u2013 identifying your top-performing content (or \u201cunicorn\u201d content) and doubling down on using it to keep the wave of success rolling.<\/p>\n<picture class=\"aligncenter wp-image-13440 size-full\"><source srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image6-3-300x150.png.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\" ls-is-cached lazyloaded\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image6-3-300x150.png\"  alt=\"Image6 3 300x150\" width=\"300\" height=\"150\" \/><\/picture>\n<p>One of the best ways to breathe new life into existing content is to reduce, reuse and recycle it into visuals. You already know that people liked the content \u2013 now it\u2019s time to make it even easier for them to share and revisit.<\/p>\n<p>Infographics, social media images, and slide decks are particularly versatile types of visuals because they can be shared on so many different platforms. They can be included in marketing campaigns to make them more compelling, added to content to make it more engaging, included in guest posts to engage new audiences, and more.<\/p>\n<picture class=\"aligncenter wp-image-13444 size-full\"><source srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image5-3-300x300.png.webp 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image5-5-300x300.png.webp 150w\" type=\"image\/webp\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\" ls-is-cached lazyloaded\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image5-3-300x300.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image5-3-300x300.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image5-5-300x300.png 150w\"  alt=\"Image5 3 300x300\" width=\"300\" height=\"300\" \/><\/picture>\n<p>The best part? Creating visuals can also be the key to helping\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-to-do-when-great-content-falls-short-of-your-content-goals\/\">underperforming content<\/a>\u00a0reach your content goals as well.<\/p>\n<p>Here are the steps you can take to repurpose content into visuals. These tips can be applied to repurposing blog posts, white papers, webinars, and videos.<\/p>\n<h3>Identify Your Top-Performing Content and Pull Pieces of Content Gold<\/h3>\n<p>First, you need to find your unicorn content. Odds are, you already know what that is based on the amount of engagement it\u2019s gotten. But it\u2019s always a good idea to check the numbers.<\/p>\n<p>Identify which content is getting the most traffic, longest time on page, and conversions.<\/p>\n<p>Then, extract \u201ccontent gold\u201d from that content \u2013 the central, most important information that your audience can glean from a piece of content. That information will typically be what translates best into concise visuals.<\/p>\n<p>Look for things like:<\/p>\n<ul>\n<li>Lists<\/li>\n<li>Statistics<\/li>\n<li>Quotes<\/li>\n<li>Numbered steps<\/li>\n<li>Quick tips or hacks<\/li>\n<\/ul>\n<p>Then, you can slice and dice that information into different types of visuals.<\/p>\n<p>&nbsp;<\/p>\n<picture class=\"aligncenter wp-image-13447 size-full\"><source srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image8-1-2.png.webp 400w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image8-1-4-143x300.png.webp 143w\" type=\"image\/webp\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><img loading=\"lazy\" decoding=\"async\" class=\" ls-is-cached lazyloaded\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image8-1-2.png\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image8-1-2.png 400w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image8-1-4-143x300.png 143w\"  alt=\"Image8 1 2\" width=\"400\" height=\"837\" \/><\/picture>\n<h3>Repurpose Your Content Into Social Media Images<\/h3>\n<p>If you aren\u2019t already turning your best content into social media images, it\u2019s time to start. We&#8217;ve already talked about creating social media snippets of your blog posts, but you can also create social images or social tiles.<\/p>\n<p>The key to creating eye-catching social media images is to not cram in too much information. Instead, pull one or a few big, surprising statistics, facts or quotes and feature them.<\/p>\n<p>For example, this social media image can easily be read on a mobile screen because there isn\u2019t much text and the visuals are bold:<\/p>\n<picture class=\"aligncenter wp-image-13458 size-full\"><source srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-3.png.webp 620w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-5-150x150.png.webp 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-6-300x300.png.webp 300w\" type=\"image\/webp\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><img loading=\"lazy\" decoding=\"async\" class=\" ls-is-cached lazyloaded\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-3.png\" sizes=\"(max-width: 620px) 100vw, 620px\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-3.png 620w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-5-150x150.png 150w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/image3-6-300x300.png 300w\"  alt=\"Image3 3\" width=\"620\" height=\"620\" \/><\/picture>\n<p>It\u2019s also good practice to use the optimal image dimensions for\u00a0each social media platform.<\/p>\n<h3>Repurpose Your Content Into a Slide Deck<\/h3>\n<p>If you want to share more information than can fit in an infographic, but you still want to summarize your content and make it more visually engaging, then a slide deck is a happy medium.<\/p>\n<p>Plus, slide decks make it easy to share your content in webinars, videos, and on SlideShare.<\/p>\n<p>The key to creating an\u00a0engaging slide deck is to think \u201cless is more\u201d when it comes to text. Keep your text concise and look for ways to visualize information using images and charts. Here is <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-get-executive-buy-in-with-an-effective-content-marketing-strategy\/\">an example of one I did<\/a> from a presentation I made years ago!<\/p>\n<p>Similar to creating an infographic, pull the main section headers and key points from your content. Focus on driving home important points on each slide, using bold colors and simple visuals to make it memorable.<picture class=\"aligncenter wp-image-13533 size-full\"><source srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2018\/06\/image7.png.webp 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2018\/06\/image7-300x169.png.webp 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2018\/06\/image7-768x432.png.webp 768w\" type=\"image\/webp\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/picture>\n<h2>Plan for Repurposing Blogs<\/h2>\n<p>Repurposing takes enough thought that it\u2019s difficult to do off the cuff. To make sure you\u2019re working as efficiently as possible, plan for your content to be repurposed from the get-go.<\/p>\n<p>As SEO expert\u00a0AJ Ghergich\u00a0put it, \u201cMost people fail with repurposing because they try and do it with content that was never the right fit for it in the first place.\u201d<\/p>\n<p>You can save yourself a lot of headache if you set up your content calendar to optimize for repurposing. For example:<\/p>\n<ul>\n<li>Plan a series of blog posts around the same topic that can be zipped together into an ebook;<\/li>\n<li>Record interviews with customers and influencers to fuel a podcast;<\/li>\n<li>Develop ebook chapters that can be separated into email courses;<\/li>\n<li>Design blog header images to double as social sharing thumbnails<\/li>\n<\/ul>\n<p>The world is your oyster when it comes to repurposing. Did you find something in this roundup that inspired you to rework, reshape, or reimagine your content? Share it in the comments!<\/p>\n<h2><strong>Summing Up<\/strong><\/h2>\n<p>With a little thought and attention, your old blog content can keep working for you now and well into the future. One single blog post can be repurposed into a variety of different formats and uses that can help you to widen your audience, improve your brand visibility, and even boost conversions.<\/p>\n<p>If you\u2019re sitting on a goldmine of content, don\u2019t delay! Start thinking about how you can make the best use out of it today.<\/p>\n<p><em><strong>And if you are ready to get more traffic to your site with quality content that&#8217;s published consistently, check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/marketinginsidergroup.com\/content-builder-services\/&amp;source=gmail&amp;ust=1606921243772000&amp;usg=AFQjCNHc7nVAogsbfkGOjLLexJlEEmmeug\">Content Builder Service<\/a>. Set up a <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/go.marketinginsidergroup.com\/free-consultation&amp;source=gmail&amp;ust=1606921243772000&amp;usg=AFQjCNFcGo01HA4nESjP3-dBqlM7hSpOIA\">quick consultation<\/a>, and I&#8217;ll send you a free PDF version of my books. Get started today&#8211;and generate more traffic and leads for your business.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the themes of the global economy right now is how to do more with less. Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on content that you know already worked. I&#8217;ve said it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-76181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ideas for Repurposing Blog Content<\/title>\n<meta name=\"description\" content=\"Repurposing high-quality content can improve your branding, bring more traffic to your site, boost conversion rates and increase ROI!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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