{"id":76632,"date":"2020-11-30T14:45:00","date_gmt":"2020-11-30T19:45:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/why-you-need-a-content-marketing-agency-to-build-traffic-and-leads\/"},"modified":"2024-02-22T06:23:43","modified_gmt":"2024-02-22T11:23:43","slug":"why-you-need-a-content-marketing-agency-to-build-traffic-and-leads","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/why-you-need-a-content-marketing-agency-to-build-traffic-and-leads\/","title":{"rendered":"How a B2B Content Marketing Agency Helps Generate Leads"},"content":{"rendered":"<p>Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use.<\/p>\n<p>So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, then you need a documented strategy which follows all the latest content marketing trends.<\/p>\n<p>Every business\u2014especially those just starting out\u2014need both website traffic and qualified leads. Let\u2019s face it. If you\u2019re not dominating the local market with your web presence, the competition will swallow you up.<\/p>\n<p>In fact, according to a July 2017 article from a group of the nation\u2019s top business leaders on the\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/07\/07\/addressing-a-common-inbound-marketing-challenge-12-tips-for-generating-more-traffic-and-leads\/#67acca0e2760\">Forbes Agency Council<\/a>, getting enough traffic and high-quality leads are the top marketing challenges that face over 60% of the nation\u2019s companies.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12822\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/challenges-1024x469.png\"  alt=\"Challenges 1024x469\" width=\"700\" height=\"321\" \/>Unfortunately, website traffic and qualified leads won\u2019t spring up from the ground like magic. Those key ingredients for business success come from one source, say these industry leaders: great content.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Time, money, and lack of knowledge are huge hurdles for most businesses in creating quality content.<\/em><\/li>\n<li><em>You should let your content drive your sales, not the other way round.<\/em><\/li>\n<li><em>Content that solves your customers&#8217; problems consistently drives more traffic and leads.<\/em><\/li>\n<li><em>Content that increases your brand&#8217;s credibility and trustworthiness will be key to long-term growth and success.<\/em><\/li>\n<\/ul>\n<h2><strong>Time Is a Limiting Factor in All Forms of Marketing<\/strong><\/h2>\n<p>Most businesses don\u2019t have the time to do what the Forbes Agency Council recommends:<\/p>\n<ul>\n<li>Research the demographics and characteristics of target customers<\/li>\n<li>Discover the pain points\u2014the critical challenges\u2014their typical customers face<\/li>\n<li>Create compelling content that solves these challenges<\/li>\n<li>Research the words these customers and potential customers will use to search for solutions<\/li>\n<\/ul>\n<p>If you\u2019re a pharmacy, you\u2019re too busy finding, sorting, and researching the best medications to help your customers. If you\u2019re a horse trainer, you\u2019re up at 6:00 a.m. and going all day long breaking colts and getting them ready for the show ring or the racetrack. If you\u2019re a bathtub manufacturer, you spend all your time finding quality raw materials and equipment, overseeing production, and checking the final products for defects.<\/p>\n<p>No business owner\u2014unless their primary business is producing web content\u2014has the time to do that.<\/p>\n<p>Even though you\u2019re an expert in your field, you don\u2019t have a second to spare to sit down and write about how you can help your customers solve their problems. You certainly don\u2019t have time to create videos that show potential customers how you can help them, for example:<\/p>\n<ul>\n<li>Deal with their chronic arthritis<\/li>\n<li>Have a shot at winning the Derby<\/li>\n<li>Find a bathtub that will last beyond a lifetime<\/li>\n<li>Or whatever they want most for their business or their personal life<\/li>\n<\/ul>\n<h2><strong>Resources, Too, Are a Limiting Factor<\/strong><\/h2>\n<p>In today\u2019s lean production economy, who has the resources to hire even a house copywriter, let alone a video producer? Not when you have to compete with offshore companies whose labor force costs pennies on the dollar.<\/p>\n<p>You need to put your company\u2019s money into hiring people that can help you produce your product or service. You need to buy world class raw materials and equipment to help you do your job better than anyone else in your industry.<\/p>\n<p>The Forbes Agency\u2019s Diana Wolff may have her heart in the right place when she tells business owners, \u201cGive them a compelling call to action. There&#8217;s no magic; do the work and you&#8217;ll reap the benefits,\u201d but unfortunately, she doesn\u2019t know much about your schedule\u2014or your budget.<\/p>\n<p>Carving out the time or the resources to create great content that ends with a stirring call to action might as well be magic for thousands of businesses around the world.<\/p>\n<h2><strong>Limited Knowledge Limits You from Producing Content<\/strong><\/h2>\n<p>You know your own business better than you know the back of your hand. That\u2019s\u00a0<em>not<\/em>\u00a0the kind of knowledge we\u2019re talking about.<\/p>\n<p>For example, you may be a master chef, but you don\u2019t know squat about how to design infographics, create a compelling article or video, let alone design a dazzling graphic that shows how your new tasty diet menu can help your overweight customers lose weight while still enjoying every meal.<\/p>\n<h2><strong>Customer Research Presents a Challenge for Most Businesses<\/strong><\/h2>\n<p>For that matter, how do you know if your target customers even want to lose weight? Do you have the time, the resources, or the knowledge to research your customer base?<\/p>\n<p>Unless you\u2019re a multi-national corporation with a stellar data analysis team, you probably don\u2019t. Without knowing\u00a0<em>who<\/em>\u00a0to target with your content, you might as well be shooting an arrow in the dark.<\/p>\n<p>Part of effective content production is finding the right people to target with your message. As the Forbes Council\u2019s Kelli Corney puts it, you need to \u201cfilter out the wrong kind of people.\u201d<\/p>\n<p>You can only do that when you have the time to interact with your customers, analyze their demographics and needs, and create a plan to meet those needs with content aimed straight at their pain points.<\/p>\n<h2><strong>\u201cWhy Should I Bother with Content When I Have a Great Sales Team?\u201d You Ask<\/strong><\/h2>\n<p>Let\u2019s look at what your sales team does. They chase down leads. Beg people to become your customers\u2014even if they don\u2019t need your stuff. They rack up the sales.<\/p>\n<p>But what if those sales aren\u2019t connecting with the right people? What if they don\u2019t really need what you\u2019re selling?<\/p>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/Yef_q6qjtYM\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>Do you think they\u2019ll recommend your products and services to their colleagues and friends? Probably not. Your sales team probably has about as great a reputation as the sleazy used car dealer in town\u2014if all they\u2019re focused on is making more sales.<\/p>\n<p>Don\u2019t take our word for it, though. Take it from\u00a0<em>Entrepreneur<\/em>\u2019s\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/304828\">Scott Oldford<\/a>.<\/p>\n<p>He points out that when you focus on making sales, you\u2019re probably down the wrong path.<\/p>\n<p>What you want are brand evangelists. People who love your stuff so much that they\u2019ll tell the world about it.<\/p>\n<p>That\u2019s why you need to shy away from the usual marketing tricks and sales strategies. Today\u2019s customer has seen it all\u2014from slick Madison Avenue ads to your sales force\u2019s trademark spiel.<\/p>\n<p>What they want is a business they can trust. In Oldford\u2019s words, \u201cthe real deal.\u201d<\/p>\n<p>That\u2019s why you need to feed your target customers content. Content they can eat up. Content they can apply to improve their business or their home life.<\/p>\n<p>Content that\u2019s not the same old same-old. Fresh, frequent content they can\u2019t wait to see in their inbox. Content they can hardly wait to read, watch, or hear.<\/p>\n<p>Content that squares with the truth.<\/p>\n<p>That kind of content doesn\u2019t come from \u201cstandard online marketing tricks,\u201d says Oldford.<\/p>\n<p>We agree. Your helpful advice should pop up wherever they hang out online or off. In their home mailbox. In their Facebook feed. In their inbox. When they reach out for a lifeline to help them solve a challenge that threatens to undo them, you should be there.<\/p>\n<p>That\u2019s not all. Not only will you become a trusted source of advice, but something else will happen.<\/p>\n<p>You\u2019ll save money. Feed the right customers the right information at the right time, and they\u2019ll come to you. You\u2019ll not have to spend tons of money sending your top sales executives across the country with an expense account half the size of the nation\u2019s budget.<\/p>\n<p>With the right content marketing agency, you can do just that.<\/p>\n<ul>\n<li>You\u2019ll have access to cutting-edge analytics that help you understand who your customers are.<\/li>\n<li>You\u2019ll feed those customers relevant content they need to solve their problems at just the right time.<\/li>\n<li>You\u2019ll keep that content coming often enough to keep them satisfied.<\/li>\n<li>You\u2019ll discover that these happy customers will tell other like-minded people about your business.<\/li>\n<li>You\u2019ll have more website traffic, leading to more revenue with fewer costs.<\/li>\n<li>Your revenue will continue to grow as your customers multiply organically.<\/li>\n<li>You\u2019ll build a reputation as the trusted authority in your field, putting you at the forefront of potential customers\u2019 minds.<\/li>\n<\/ul>\n<p>When you switch your focus to a customer-focused content strategy, your salespeople will never have to make cold calls again, according to sales strategist Matt Sunshine in his May 2018\u00a0<em><a href=\"https:\/\/www.entrepreneur.com\/article\/313261\">Entrepreneur<\/a><\/em>\u00a0article.<\/p>\n<p>In fact, when they read\u2014and internalize\u2014the content your company posts, they will have extra leverage to point out benefits potential customers may not even realize exist. When you create content your customers need\u2014and do so frequently\u2014your salespeople will find their job easier.<\/p>\n<p>So, let your content drive your sales force.<\/p>\n<h2><strong>Frequent, Quality, Targeted Content Builds Traffic and Qualified Leads<\/strong><\/h2>\n<p>Not only will sales come more easily, but so will website traffic. As Sunshine points out, businesses who post helpful content 16 times a month will see traffic triple, on average. Triple the traffic means more qualified customers\u2014particularly if you\u2019ve created content that benefits your target customers.<\/p>\n<p>Here\u2019s where a good content marketing agency comes in. Quality content marketing agencies have the time and the knowledge to create the content you haven\u2019t the time to produce.<\/p>\n<p>Furthermore, they have the tools to do all the background research into your target customer base, dive into the data, and come up with content that\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-customer-intent-study-content-marketing-lessons\/\">solves your customers\u2019 challenges<\/a>. Not only that, but they have the writing, design, and production chops to create world-class content that will set you and your business apart as a leader in your field.<\/p>\n<p>Sharing your expertise won\u2019t make you expendable. It will make you indispensable. Your customers will come to lean on you for an ongoing stream of information to help their business and personal lives to go more smoothly. Your customers will come to see you as a partner in their success.<\/p>\n<h2><strong>A Quality Content Marketing Agency Makes You a Partner in Your Customers\u2019 Success<\/strong><\/h2>\n<p>Having a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/find-content-marketing-agency-seriously-grow-business\/\">content marketing agency<\/a> can take your knowledge, package it in professional content that your customers will understand, and position you as a thought leader in your field. When they need what you sell, you\u2019ll be the first person they come to.<\/p>\n<p>Your content marketing agency should also measure results. You don\u2019t have the time to\u2014but content marketing agencies do. Content marketing agencies have the tools to measure key performance indicators (KPIs) that show you exactly which content brings in the most traffic\u2014and which traffic brings in the most revenue.<\/p>\n<h3><strong>A Content Marketing Agency That Focuses on Your Target Customer<\/strong><\/h3>\n<p>But you have to be careful when you go on the hunt for an agency. As Bryan Sutter, writing in\u00a0<em><a href=\"https:\/\/www.forbes.com\/sites\/briansutter\/2018\/07\/28\/10-reasons-your-content-marketing-has-failed\/#605e8b9a564b\">Forbes<\/a><\/em>, puts it, \u201cNobody wants to fail. And yet, it happens all the time. Especially in content marketing.\u201d<\/p>\n<p>Some content marketing agencies, unfortunately, resort to shortcuts. Look for marketing agencies that take a\u00a0holistic, customer-centered approach\u00a0that backs up their strategy with proven research.<\/p>\n<p>Sutter points out that nearly a third of content marketers, when questioned, couldn\u2019t state what defined marketing success. When you interview a potential content marketing agency, ask them what standards they use to measure marketing success.<\/p>\n<p>If building more traffic and increasing qualified leads\u2014with the numbers to prove it\u2014aren\u2019t among those standards\u2014move on. You can do better.<\/p>\n<h3><strong>A Content Marketing Agency that Gives You Measurable Success<\/strong><\/h3>\n<p>Measurable results are the only way to track marketing success, both online and off. It doesn\u2019t matter how many keywords an SEO agency can toss into an article if the article doesn\u2019t solve a problem for your target customers. Solving problems yields measurable results\u2014results you can take to the bank.<\/p>\n<p>It\u2019s not all about turning casual lookers into sales right away. If an agency increases a website\u2019s traffic and leads at all phases of the customer\u2019s journey, that customer is more likely to trust that company. Much more so than a company whose content marketing agency goes for the hard sell right away.<\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-12826\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/measurement-of-content-marketing-1024x573.png\"  alt=\"Measurement Of Content Marketing 1024x573\" width=\"700\" height=\"392\" \/>Building Long-Term Trust Is the Key for Successful Marketing<\/strong><\/h2>\n<p>Long-term trust, in turn, yields long-term sales. It also turns customers into the kind of brand evangelists that will do half your sales team\u2019s work for them through referrals.<\/p>\n<p>In any business, referrals are gold. Only quality, actionable content that creates long-term trust will yield quality referrals.<\/p>\n<p>Make sure that the content marketing agency you hire does just that, through:<\/p>\n<ul>\n<li>Discovering who your target customers are through demographics and\u00a0localization<\/li>\n<li>Thorough research to determine your target customers\u2019 challenges<\/li>\n<li>Giving your customers\u2019 challenges, not your company\u2019s brag sheet, top priority in content selection<\/li>\n<li>Creating top-quality content to solve these customers\u2019 challenges at every phase of the buying cycle<\/li>\n<li>Publishing content often enough to build trust<\/li>\n<li>Measuring the traffic and leads that your content brings in<\/li>\n<\/ul>\n<p>When you find a content marketing agency that\u00a0puts your customer first, creates content that helps that customer solve problems, and demonstrates that they\u2019ve helped you build traffic and leads with quality content, you\u2019ve found a valuable resource.<\/p>\n<p>Now that\u2019s a content marketing strategy that can go the distance.<\/p>\n<p><em><strong>And if you are ready to get more traffic to your site with quality content that&#8217;s published consistently, check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/marketinginsidergroup.com\/content-builder-services\/&amp;source=gmail&amp;ust=1606839163886000&amp;usg=AFQjCNGT_FP0ppNJWm77xXJ8UByuxbonMA\">Content Builder Service<\/a>. Set up a <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/go.marketinginsidergroup.com\/free-consultation&amp;source=gmail&amp;ust=1606839163886000&amp;usg=AFQjCNFx4Ze-vMDvfeTd1UKldUcBxhjiNw\">quick consultation<\/a>, and I&#8217;ll send you a free PDF version of my books. Get started today&#8211;and generate more traffic and leads for your business.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-76632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need a Content Marketing Agency to Build Traffic and Leads<\/title>\n<meta name=\"description\" content=\"Content marketing agencies have the resources, tools and expertise to target your customers better and create content that appeals to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-you-need-a-content-marketing-agency-to-build-traffic-and-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need a Content Marketing Agency to Build Traffic and Leads\" \/>\n<meta property=\"og:description\" content=\"Content marketing agencies have the resources, tools and expertise to target your customers better and create content that appeals to them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-you-need-a-content-marketing-agency-to-build-traffic-and-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta 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