{"id":76850,"date":"2019-04-17T00:00:00","date_gmt":"2019-04-17T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/what-does-employee-engagement-have-to-do-marketing\/"},"modified":"2023-09-21T06:36:12","modified_gmt":"2023-09-21T10:36:12","slug":"what-does-employee-engagement-have-to-do-marketing","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/employee-activation\/what-does-employee-engagement-have-to-do-marketing\/","title":{"rendered":"What Does Employee Engagement Have to Do with Marketing?"},"content":{"rendered":"<figure><\/figure>\n<figure><\/figure>\n<p>\u201cWhat does employee engagement have to do with marketing? Isn\u2019t that HR\u2019s department?\u201d managers and business owners often ask me.<\/p>\n<p>Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out.<\/p>\n<p>What is the number-one goal of marketing? To discover the best way to\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/digital-marketing-top-goals-challenges\/\">reach and convert new customers<\/a>, of course. What if I told you that one of the best ways to do just that was employee engagement?<\/p>\n<p>The secret lies in turning your employees into passionate brand evangelists, says\u00a0<em>AdWeek<\/em>\u2019s\u00a0<a href=\"https:\/\/www.adweek.com\/digital\/how-power-employee-engagement-will-boost-your-business-173733\/\">C.J. Follini<\/a>. We happen to agree.<\/p>\n<p>When employees are engaged in their work, they become more productive\u2014more tuned in to your customers\u2019 needs, says Follini. That, in turn, creates greater customer satisfaction since your employees aren\u2019t just punching in and putting in their time. They will produce work above and beyond your customers\u2019 expectations.<\/p>\n<p>If your employees feel that their work has a greater purpose than to line their pockets with money, they won\u2019t just outperform their non-engaged peers. They will become brand evangelists.<\/p>\n<p>Brand evangelists, like their religious namesake, have a genuine passion for the benefits your company provides to its customers. Because they believe in the company\u2019s mission\u2014whether it\u2019s manufacturing sprockets or building skyscrapers\u2014they spread the word about the company\u2019s goods and services to those who need them.<\/p>\n<p>When that happens, revenue skyrockets. As Follini points out, businesses with \u201chighly engaged employees\u201d grew, on the average, at a rate 2.3 times greater than companies with employees who \u201cshowed average engagement.\u201d<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Engaged, inspired employees will become more effective employees\u2014even brand evangelists.<\/em><\/li>\n<li><em>Companies whose workforce is engaged enjoy higher revenue and grow faster.<\/em><\/li>\n<li><em>Engaged employees will be your marketing department\u2019s right-hand men and women.<\/em><\/li>\n<\/ul>\n<p>Imagine\u2014more than double the revenue\u2014just from engaged employees! That\u2019s a huge jump in your company\u2019s bottom line.<\/p>\n<p>That\u2019s a statistic that even the suits in the Accounting Department would turn cartwheels over. How do you <a href=\"https:\/\/marketinginsidergroup.com\/employee-activation\/increase-employee-engagement-guide\/\">get your employees so engaged<\/a> that they become brand evangelists?<\/p>\n<h3><strong>Engage Your Employees Through Empowerment<\/strong><\/h3>\n<p>As Cameron Brain points out, through\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/employee-activation\/employee-engagement-leads-to-employee-advocacy\/\">empowering them to become thought leaders<\/a>. Involve them in your content marketing efforts and they will gladly spread the word on social media\u2014and in their offline social circles.<\/p>\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/43-stats-how-personal-branding-helps-sales-marketing-and-hr-11-638.jpg\"  alt=\"43 Stats How Personal Branding Helps Sales Marketing And Hr 11 638\" width=\"621\" height=\"465\" data-image=\"31658\" \/><\/figure>\n<p>After all, as Brain points out, half of your employees are already talking about the company on social media. On average, he says, 98% of them already have at least one social media profile.<\/p>\n<p>Imagine if all those profiles were spreading the word about your business. They\u2019ll share content about your company with their friends; their friends will share with their friends\u2014and before you know it, you have a\u00a0content marketing\u00a0chain that costs less and brings in more revenue than any other strategy out there.<\/p>\n<p>But first, you\u2019ll have to market the idea to your employees. That\u2019s right. As\u00a0<em>Fast Company\u2019s<\/em>\u00a0<a href=\"https:\/\/www.fastcompany.com\/3032557\/treat-your-employees-like-your-best-customers\" class=\"broken_link\">Jen Agustin<\/a>\u00a0puts it, you need to \u201ctreat your employees like your best customers.\u201d<\/p>\n<p>That means that you\u2019ll need to spend some of your content marketing dollars on marketing to them.<\/p>\n<h3><strong>For Employee Engagement, You Must Market Your Mission to Your Employees<\/strong><\/h3>\n<p>Share inspiring stories about employees who\u2019ve made a difference to your customers with everyone\u2014both on your company channels and on social media. Empower them to write, to film, to speak about their work.<\/p>\n<p>Create videos that show your employees in action. When they take center stage, they\u2019ll see themselves in a different light\u2014as people with a mission.<\/p>\n<p>In other words, they\u2019re inspired. And inspired employees, as Forbes\u2019\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/sap\/2019\/02\/22\/the-secret-to-boosting-employee-engagement\/#198234146184\">Thomas Leisen<\/a>\u00a0points out, deliver 225% productivity\u2014compared to merely satisfied ones, at 100%.<\/p>\n<h3><strong>Let Your Employees See the Link Between Their Job and the Company\u2019s Mission<\/strong><\/h3>\n<p>Suppose you make sprockets for farm equipment. Tiny little wheels that help turn the chains that turn combines, tractors, and other farm equipment. How can you ensure that your production line workers know they\u2019re a part of your company\u2019s mission\u2014to feed the nation?<\/p>\n<p>Here\u2019s where your marketing team can shine. Again, market your mission to your own employees first.<\/p>\n<p>Create videos that show your production line workers crafting the parts. Show how those sprockets fit into each piece of farm equipment and then show the farm equipment at work. Finally, show the finished product as a happy family gobbles up their evening meal.<\/p>\n<p>That kind of content marketing is huge. Once everyone on your team feels part of the company\u2019s mission, you won\u2019t ever have to tell them to share on social media again. They\u2019ll be chomping at the bit to get your permission to share their stories!<\/p>\n<h3><strong>How Soon Should I Engage New Employees in the Company\u2019s Mission?<\/strong><\/h3>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/7lhVUedc1a4\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>The kind of inspiration that drives an employee to become a brand evangelist starts from\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/employee-activation\/increase-employee-engagement-guide\/\">the moment he or she walks in the door<\/a>. Don\u2019t wait until a new hire gets the feel of the place\u2014turn him or her loose from day one.<\/p>\n<p>In fact, you\u2019ll be nearly 70% more likely to retain that employee for at least three years if they had a positive experience during their onboarding. Imagine if that experience wasn\u2019t just positive\u2014it was inspiring!<\/p>\n<h3><strong>How Can I Leverage My Marketing Team to Engage\u2014and Inspire My Employees?<\/strong><\/h3>\n<p>Your marketing team members are born communicators. When they realize that empowered, inspired employees are their best allies to promote the articles, videos, and podcasts they\u2019ve worked so hard to create, they\u2019ll put their creative energy to work enlisting your other employees\u2019 help.<\/p>\n<ul>\n<li><strong>Empower them:<\/strong>\u00a0First, you must empower your marketing team to do so. You hired them because they \u201c<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-marketing-should-own-culture-and-employee-engagement\/\">think big<\/a>.\u201d Toss that ball to them and let them run.<\/li>\n<\/ul>\n<ul>\n<li><strong>Market your mission to your employees:<\/strong>\u00a0Once you give them that power, let them pump up your internal communications. Let them tell your other employees\u2019 success stories to the whole company, and you\u2019ll start a chain reaction.<\/li>\n<\/ul>\n<ul>\n<li><strong>Empower your employees to spread the word:<\/strong>\u00a0When you give your employees a voice in your brand\u2019s conversation, it will bring out their best. Not only will they spread the word about your company, but they\u2019ll also step up their game on the job\u2014whatever they do. That, in turn, will lead to increased customer satisfaction.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/43-stats-how-personal-branding-helps-sales-marketing-and-hr-2-638.jpg\"  alt=\"43 Stats How Personal Branding Helps Sales Marketing And Hr 2 638\" width=\"621\" height=\"465\" data-image=\"31659\" \/><\/figure>\n<p>Finally, your employees will be your sales team\u2019s best asset. After all, 90% of people trust product and service recommendations from people they know. Only 33% trust messages that come from a brand.<\/p>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/NSAT06hmB3E\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p>When you empower your marketing team to engage your employees, it\u2019s a triple win. You\u2019ll get more productivity, more qualified leads, and more sales.<\/p>\n<p>If you are ready to get more traffic to your site and empower your employees to share that content, check out our Content Builder Service. This service will provide you with frequent, high-quality content\u2014just what you need to position yourself as an authority in your field. Set up a quick consultation and I&#8217;ll send you a free PDF version of my books. Generate more traffic and leads for your business\u2014get started today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat does employee engagement have to do with marketing? Isn\u2019t that HR\u2019s department?\u201d managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to\u00a0reach and convert new customers, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-76850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-activation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does Employee Engagement Have to Do with Marketing?<\/title>\n<meta name=\"description\" content=\"Empower, engagage, and turn your employees into brand evangelists by showing them the link between their roles and the company&#039;s mission!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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