{"id":77061,"date":"2019-05-08T00:00:00","date_gmt":"2019-05-08T04:00:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/how-to-use-the-3-most-popular-agile-marketing-practices\/"},"modified":"2023-09-14T05:36:22","modified_gmt":"2023-09-14T09:36:22","slug":"how-to-use-the-3-most-popular-agile-marketing-practices","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/","title":{"rendered":"How to Use the 3 Most Popular Agile Marketing Practices"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I\u2019m often leery about starting Agile marketing discussions with practices, because it\u2019s all to easy to slap together some meeting and artifacts without <i>really <\/i>changing the way you work and say you\u2019re Agile. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Teams that do that are usually the ones who say <a href=\"https:\/\/chiefmartec.com\/2019\/03\/say-agile-marketing-doesnt-work-practices-talking\/\">Agile marketing doesn\u2019t work<\/a>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But just cobbling together a couple of new meetings doesn\u2019t mean you\u2019ve fundamentally changed the way you work. You need to start by adopting an Agile mindset \u2014 working out what it means to <i>be<\/i> Agile \u2014 before you jump into adopting practices. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Now that we\u2019ve got the requisite Agile coach caveat out of the way, let\u2019s get down to business. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As part of our annual <a href=\"https:\/\/resources.agilesherpas.com\/2nd-annual-state-of-agile-marketing-report\">State of Agile Marketing Report<\/a>, we ask Agile marketing teams to tell us how they\u2019re making Agile work. More specifically, we ask them about the particular techniques and practices they\u2019re using. <\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">This year\u2019s top three Agile marketing practices are:<\/span><\/strong><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><span class=\"s1\"><em>Daily standup<\/em> (44% of respondents)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><em>User stories<\/em> (42%)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><em>Retrospectives<\/em> (32%)<\/span><\/li>\n<\/ol>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13418 size-large\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1024x576-1.png\"  alt=\"10.Which Agile Techniques And Practices Does Your Marketing Department Use 1024x576 1 1024x576 1\" width=\"604\" height=\"340\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">(Squeaking into a close fourth place was Work in Progress (WIP) limits at 31%.)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Since these are the most commonly used practices among Agile marketers, I want to walk you through the best way to make use of each of them on your own Agile marketing team(s). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">(Assuming, of course, that you already understand Agile values and principles and have adopted the right Agile mindset.) <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Daily Standup for Agile Marketing<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">These quick <a href=\"https:\/\/www.mountaingoatsoftware.com\/agile\/scrum\/meetings\/daily-scrum\">daily strategy sessions<\/a> are one of the most important Agile meetings, so it\u2019s no surprise that they topped the list of practices for Agile marketers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For those unfamiliar with the basics, here\u2019s a quick run down of how daily standup works:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">An Agile team gets together for 15 minutes every morning to discuss their progress, as well as any issues or impediments that have come up since the previous meeting.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Standups usually take place first thing in the morning so they can guide the team\u2019s activity for the day.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Everybody stands to encourage brevity. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Standups are for providing information, not for problem solving. <\/span><\/li>\n<\/ul>\n<div class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13417 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/scrum-standup-meeting-dilbert-1.gif\"  alt=\"Scrum Standup Meeting Dilbert 1\" width=\"620\" height=\"192\" \/><\/p>\n<p class=\"p1\"><strong>How not to do a daily standup:<\/strong> <span class=\"s1\">While many teams consider standup a time for providing status updates, you want to avoid falling into a rote, boring routine that renders the meeting useless. <\/span><\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">I encourage the teams I coach to think about it like a football huddle (American version), i.e. the team gets together to call the next play. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">They\u2019re thinking about what they can do as a unit to move themselves closer to their ultimate objective. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For Scrum teams this would be completing the work they\u2019ve committed to for the sprint, while Kanban teams would be discussing ways to maintain the smooth flow of work through their board. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In a football huddle the linebackers aren\u2019t talking in detail about precisely what they did in the last play, nor are the wide receivers. They may have vital information to share that they learned while executing their functional role, but the focus is on what the team will be doing next to move the ball down the field. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are three questions that are commonly used to <strong>provide structure to the daily standup<\/strong>:<\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><span class=\"s1\">What did you do yesterday?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What will you do today?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What impediments are in your way?<\/span><\/li>\n<\/ol>\n<p class=\"p1\"><span class=\"s1\">The problem on marketing teams is that we\u2019re often working on disparate, yet complementary, aspects of a project or campaign. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This means, to put it bluntly, that nobody really cares what we did yesterday unless it has immediate bearing on what they\u2019re going to be asked to do today. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If that\u2019s the case on your team, consider moving the focus of your standup to the team\u2019s board rather than its members. Talk about the work instead of those doing it. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This slight shift in focus, along with treating the meeting like a huddle rather than a status update, can go a long way toward making Agile marketing standup more effective. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>User Stories for Agile Marketing<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The second most commonly reported practice was user stories, simple methods of documenting work that keep the focus on the end user. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">User stories are typically written in a standardized format:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As a ______<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I would like ______<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So I can ______<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13419\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/completed-user-story-1.png\"  alt=\"Completed User Story 1\" width=\"677\" height=\"313\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">These simple items become enormously powerful when used correctly, because they force us to think not only about the <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/05\/audience-agile-user-story\/\">specific audience member we\u2019re providing value for<\/a>, but how they\u2019ll be able to use the marketing collateral that we\u2019re creating. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If, like the team I was coaching this week, you get lots of requests to \u201cmake a flyer,\u201d embracing user stories can help. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Let\u2019s say a sales rep comes to you asking for a flyer. You ask them to write their request as a user story. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chances are they\u2019ll give you something like this:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cAs a VP of marketing, I would like a one-sheet about the features of a content management platform.\u201d <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">They, like so many others, are likely to forget the third and most important part of the user story: what will someone be able to do after they engage with this thing that they couldn\u2019t do before? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For developers, how originally began using this tool, it forced them to deliver value to end users rather than internal business partners who thought features were cool. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For marketing, it forces us to focus on creating things that help our customers\/audience members instead of just creating things our stakeholders think would be cool.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Does everything need to be a user story?<br \/>\n<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In my pre-Agile coach days I ran a content team at a mid-sized SaaS company, where I forced every one of my creators to provide a user story for their content. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But when it came to backlog refinement, my fellow Product Owner and I didn\u2019t get hung up on forcing every single piece of work into this format.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There will be some items that are simple and straightforward and <a href=\"https:\/\/www.scrum.org\/resources\/blog\/user-stories-dont-belong-marketing-product-backlog\">don\u2019t need to be documented this way<\/a>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Others types of work will benefit greatly from your team taking just a few moments to jot down a user story and make sure there\u2019s value in the work being done. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Long story short (see what I did there?), focus on the job that user stories are meant to do, rather than their strict, universal application. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Agile Marketing Retrospectives<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The third and final of our Agile marketing practices is the retrospective meeting. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As with daily standup, this meeting can provide enormous value to the team when done right. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This meeting essentially provides dedicated time for the team members (and only the team members) to discuss their process (and only their process). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">From the retrospective (often abbreviated retro) will come the action items that will keep your team marching towards ever greater agility. Without it, things will stagnate quickly. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Scrum teams hold their retros at the end of every single Sprint (yes, every single Sprint). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Kanban teams can hold them at whatever recurring intervals make sense (e.g. every 2 weeks), and\/or whenever certain criteria are met (e.g. they\u2019ve released 3 campaigns). But don\u2019t let too much time pass between retros, or you won\u2019t remember all things you need to act on. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>How to run a retro:<br \/>\n<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you\u2019re intrigued by retrospectives but aren\u2019t sure how to begin, here are a few ideas for running this meeting. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The basic steps are the same: <\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><span class=\"s1\">Create categories, with sticky notes, by writing on a white board, creating columns in a shared spreadsheet, etc. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Allow individuals time to consider and provide individual input around those categories. This ensures both introverts and extroverts will be heard in the meeting. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Discuss the shared input and determine future action items. <\/span><\/li>\n<\/ol>\n<p class=\"p1\"><span class=\"s1\">While the steps are similar, there are lots of different categories you can use to keep the retro from becoming repetitive:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Stop, Start, Continue<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Liked, Lacked, Learned, Longed For<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Mad, Sad, Glad<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">If you\u2019re feeling creative, you can branch out with some of the exercises <a href=\"https:\/\/www.agilesherpas.com\/ideas-agile-marketing-retrospectives\/\" class=\"broken_link\">outlined in this post<\/a>. You should also get the amazing book <em>Agile Retrospectives<\/em>, which includes dozens of different activities for accessing your team\u2019s intelligence for process improvement. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Are You Using Agile Marketing Practices?<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Nothing to it, right? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Three simple ways to put Agile to work for you tomorrow. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you give one (or all) of them a try I\u2019d love to hear how it goes. Give me a shout in the comments. Also, let us all know if you\u2019re currently using one (or all) of these \u2014 which are you getting the most benefit from, and which ones could be working harder for you? <\/span><\/p>\n<p><em>The post <a href=\"https:\/\/www.agilesherpas.com\/popular-agile-marketing-practices\/\" rel=\"nofollow\" class=\"broken_link\">How to Use the 3 Most Popular Agile Marketing Practices<\/a> appeared first on AgileSherpas.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m often leery about starting Agile marketing discussions with practices, because it\u2019s all to easy to slap together some meeting and artifacts without really changing the way you work and say you\u2019re Agile. Teams that do that are usually the ones who say Agile marketing doesn\u2019t work. But just cobbling together a couple of new [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":77066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-77061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use the 3 Most Popular Agile Marketing Practices<\/title>\n<meta name=\"description\" content=\"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here&#039;s what each means and how to implement them correctly...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use the 3 Most Popular Agile Marketing Practices\" \/>\n<meta property=\"og:description\" content=\"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here&#039;s what each means and how to implement them correctly...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T09:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"How to Use the 3 Most Popular Agile Marketing Practices\",\"datePublished\":\"2019-05-08T04:00:00+00:00\",\"dateModified\":\"2023-09-14T09:36:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\"},\"wordCount\":1465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\",\"name\":\"How to Use the 3 Most Popular Agile Marketing Practices\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png\",\"datePublished\":\"2019-05-08T04:00:00+00:00\",\"dateModified\":\"2023-09-14T09:36:22+00:00\",\"description\":\"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here's what each means and how to implement them correctly...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png\",\"width\":1024,\"height\":576,\"caption\":\"|||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use the 3 Most Popular Agile Marketing Practices","description":"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here's what each means and how to implement them correctly...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/","og_locale":"en_US","og_type":"article","og_title":"How to Use the 3 Most Popular Agile Marketing Practices","og_description":"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here's what each means and how to implement them correctly...","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/","og_site_name":"Marketing Insider Group","article_published_time":"2019-05-08T04:00:00+00:00","article_modified_time":"2023-09-14T09:36:22+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png","type":"image\/png"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"How to Use the 3 Most Popular Agile Marketing Practices","datePublished":"2019-05-08T04:00:00+00:00","dateModified":"2023-09-14T09:36:22+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/"},"wordCount":1465,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/","name":"How to Use the 3 Most Popular Agile Marketing Practices","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png","datePublished":"2019-05-08T04:00:00+00:00","dateModified":"2023-09-14T09:36:22+00:00","description":"The top 3 Agile marketing practices are Daily Standup, User Stories, and Retrospectives. Here's what each means and how to implement them correctly...","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-use-the-3-most-popular-agile-marketing-practices\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/10.Which-Agile-techniques-and-practices-does-your-marketing-department-use-1024x576-1-1-1024x576-1.png","width":1024,"height":576,"caption":"|||"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/77061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=77061"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/77061\/revisions"}],"predecessor-version":[{"id":77065,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/77061\/revisions\/77065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/77066"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=77061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=77061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=77061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}