{"id":78275,"date":"2019-11-27T10:05:21","date_gmt":"2019-11-27T15:05:21","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/trademarks-service-marks-copyrights-b2b-branding\/"},"modified":"2023-09-14T05:42:59","modified_gmt":"2023-09-14T09:42:59","slug":"trademarks-service-marks-copyrights-b2b-branding","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/marketing-strategy\/trademarks-service-marks-copyrights-b2b-branding\/","title":{"rendered":"How to Use Trademarks, Service Marks, and Copyrights in B2B Branding"},"content":{"rendered":"<p>Trademarks, service marks, and copyrights all protect distinct creations. Whether you\u2019re copyrighting a logo, trademarking a slogan, or branding an entire company, it\u2019s important to protect your intellectual properties (IPs). Since <a href=\"https:\/\/www.sagefrog.com\/services\/b2b-branding\/\">B2B branding and marketing frequently involves the creation and use of IPs<\/a>, knowledge of these concepts is especially important. Once you understand the basics, it\u2019s easy to determine which protection is right for your needs.<\/p>\n<p>So, before you run to a copyright lawyer to protect your newest branding and marketing assets, learn how these three different marks protect you and your business:<\/p>\n<h2>Trademarks and Service Marks<\/h2>\n<p>A trademark is a symbol, word, phrase, design, or combination that identifies and distinguishes the source of goods of one party from those of others.<\/p>\n<p>A service mark, or servicemark, has the same function as a trademark but identifies and distinguishes the source of a service rather than the goods themselves.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-645141\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/trademark.png\"  alt=\"Trademark\" width=\"600\" height=\"400\" \/><\/p>\n<p><strong>Example:<\/strong> Imagine a food services company with the slogan, \u201cFresh Meals Prepared Daily.\u201d This slogan describes the service they provide, so it would warrant a service mark. However, their top-selling item, \u201cMark\u2019s Mighty Meatloaf,\u201d would be considered a specific product and would warrant a trademark.<\/p>\n<p>In business, the term \u201cmark\u201d typically refers to both a trademark and service mark interchangeably. Throughout your text and imagery, you don\u2019t need your mark on every instance of unique content; once per piece is usually fine. Make it conspicuous and prominent to help avoid confusion.<\/p>\n<p><strong>What can be trademarked or service marked?<\/strong><\/p>\n<ul>\n<li>Words, including business names<\/li>\n<li>Brand messaging like phrases and slogans<\/li>\n<li>Brand identity like logos and symbols<\/li>\n<li>Sounds, including advertising jingles<\/li>\n<\/ul>\n<p>Registered trademarks and service marks last for 10 years and have 10-year renewal terms. Between your 5<sup>th<\/sup> and 6<sup>th<\/sup> years of having a registered mark, you\u2019re required to confirm with the government that the mark is still in use. Otherwise, the registration is canceled. If you continue to use your mark and keep up with renewals, it can last forever. To see if a business name, product name, slogan, or unique phrase is available for trademarking, <a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\">search the United State Patient and Trademark office<\/a> database.<\/p>\n<h2>Copyrights<\/h2>\n<p>Copyright is a basic protection grounded in the US Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Original works of authorship are independently created by a human and possess some minimal degree of creativity.<\/p>\n<p><strong>What can be copyrighted?<\/strong><\/p>\n<ul>\n<li>Architectural works<\/li>\n<li>Literary works<\/li>\n<li>Music and lyrics<\/li>\n<li>Dramatic works and scores<\/li>\n<li>Choreography<\/li>\n<li>Pictorial, graphic, and sculptural works<\/li>\n<\/ul>\n<p>These examples should be considered on broad terms. For example, a B2B software program could be registered as a literary work, and a technical drawing could be registered as a pictorial or graphic work. Copyright protection for works created after January 1, 1978, generally lasts for the life of the author plus 70 years.<\/p>\n<h2>Trademark and Copyright FAQs<\/h2>\n<ul>\n<li><strong>Should a logo be trademarked or copyrighted?<\/strong><\/li>\n<\/ul>\n<p>Logos can only be trademarked. Copyrights can\u2019t protect names or colors, and most simple logos don\u2019t have the required level of creativity to qualify for a copyright.<\/p>\n<ul>\n<li><strong>Can something be both trademarked and copyrighted? <\/strong><\/li>\n<\/ul>\n<p>A company\u2019s name and logo should be trademarked, but the content or products they produce should be copyrighted.<\/p>\n<ul>\n<li><strong>Can I copyright my idea or concept?<\/strong><\/li>\n<\/ul>\n<p>No. There\u2019s no effective legal way to protect an idea. Copyrights protect expression and creativity, but not innovation. Ideas cannot be copyrighted nor patented.<\/p>\n<ul>\n<li><strong>I want to trademark a name, but someone else is already using it. What can I do?<\/strong><\/li>\n<\/ul>\n<p>If you operate within non-competing industries where the name wouldn\u2019t be considered \u201cconfusingly similar\u201d, it\u2019s often perfectly fine to trademark a name that\u2019s already in use.<\/p>\n<ul>\n<li><strong>What\u2019s the difference between a trademark and a patent?<\/strong><\/li>\n<\/ul>\n<p>Trademarks protect symbols, logos, names, and phrases, while a patent gives property rights to an inventor for a product of their own creation.<\/p>\n<ul>\n<li><strong>How do I know if the trademark I want is already registered?<\/strong><\/li>\n<\/ul>\n<p>The United States Patent and Trademark Office allows anyone to search. Here you\u2019ll find all registered trademarks and prior pending applications.<\/p>\n<ul>\n<li><strong>How do I trademark a phrase or slogan?<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/tmsearch.uspto.gov\/bin\/gate.exe?f=tess&amp;state=4801:g8rj3a.1.1\" class=\"broken_link\">Visit TESS<\/a> and search for the slogan you\u2019d like to register. If it\u2019s available, you can submit your application with all the required information, pay the filing fee, and await approval. Or, contact an agency (like Sagefrog) that can walk you through the process.<\/p>\n<h2>Your Next Steps<\/h2>\n<p>Trademarks, service marks, and copyrights aren\u2019t that different, but they have distinct uses. We hope the differences are a bit clearer now! If you\u2019re in the process of brainstorming a name for your business, <a href=\"https:\/\/www.sagefrog.com\/resources\/3-steps-to-a-great-brand-name-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">check out Sagefrog&#8217;s infographic<\/a> that\u2019s designed to help inspire ideas, narrow your choices, and find out what names are available.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-645142\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/domain-name.png\"  alt=\"Domain Name\" width=\"700\" height=\"1819\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademarks, service marks, and copyrights all protect distinct creations. Whether you\u2019re copyrighting a logo, trademarking a slogan, or branding an entire company, it\u2019s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves the creation and use of IPs, knowledge of these concepts is especially important. Once you understand the basics, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":78279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-78275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trademarks, Service Marks, &amp; Copyrights in B2B Branding<\/title>\n<meta name=\"description\" content=\"Know the differences between trademarks, service marks, and copyrights, and how to use them effectively in B2B naming and branding!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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