{"id":78403,"date":"2019-12-18T14:53:00","date_gmt":"2019-12-18T19:53:00","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/most-trusted-social-media-platform-b2b\/"},"modified":"2023-09-14T05:43:33","modified_gmt":"2023-09-14T09:43:33","slug":"most-trusted-social-media-platform-b2b","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/marketing-strategy\/most-trusted-social-media-platform-b2b\/","title":{"rendered":"What is the Most Trusted Social Media Platform in B2B?"},"content":{"rendered":"

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it\u2019s probably one of the reasons why you\u2019re here. But being the trending topic yourself\u2014whether B2B brand or thought leader\u2014is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you\u2019re one of so many fighting for the attention of internet passerby?<\/p>\n

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy<\/strong> on managing the channel that will give you the most ROI as a B2B company.<\/p>\n

The Most Trusted Channel<\/h2>\n

So which one is most trusted? The numbers are in from the 2020 B2B Marketing Mix Report<\/a> and there\u2019s a true standout social medium: LinkedIn<\/strong>.<\/p>\n

With more than 530 million users, LinkedIn is recognized as the number one B2B networking platform.1<\/sup> It\u2019s the most used by B2B professionals, garnering 9 billion content impressions from 3 million users sharing content each week.2<\/sup> And data from this year\u2019s B2B Marketing Mix shows it\u2019s likely because users in the B2B world trust LinkedIn more than any other social media channel3<\/sup>\u2014they trust it with their professional posts but also with their business posts.<\/p>\n

The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business. Though Facebook is a close runner-up with 73% of those surveyed considering it their most used social media channel, a whopping 86% marked LinkedIn as their top platform.<\/p>\n

Data also shows that respondents have reported seeing results and ROI from conducting paid social media campaigns. And if they\u2019re using paid tactics, it\u2019s likely on LinkedIn, where marketers have the ability to target prospects and leads via industry, location, job title, and more.<\/p>\n

This makes sense, because trusted brands are often the ones producing new valuable in-platform tools for their customers to leverage in addition to connecting people and sharing helpful thought leadership content\u2014all of which LinkedIn does well.<\/p>\n

The 2019 B2B Trusted Brands Report<\/a> also showed that even though both Facebook and Twitter have similar business marketing tools for reaching the customers of their customers, LinkedIn has really perfected this service, going above and beyond to meet the unique needs of today\u2019s busy B2B markets. With options like Sponsored InMail, Sponsored Content, and Matched Audiences, LinkedIn is the only platform to perfect paid tactics for personalization and account-based marketing, letting marketers speak directly to prospects that are right for their business. And not only is it a trustworthy brand in functionality and appearance, but it \u00a0lets other companies appear more trustworthy by extension.<\/p>\n

Tapping into Trust<\/h2>\n

How are other marketers like yourself tapping into the power of B2B\u2019s most trusted social media platform? In many ways. It\u2019s actually a great medium to use in experimenting with some of 2020\u2019s top trends<\/a>:<\/p>\n