How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer?<\/p>\n
Well if you are a director of marketing or a marketing manager, you are not alone. One survey found that Directors of Marketing is one of the unhappiest jobs you can have.<\/strong><\/p>\n I spoke to a former marketing colleague of mine just the other day who left her job because her manager (the CMO!) wanted to approve landing pages, email copy and basically tell her what to do all day long. Nobody likes a micro manager.<\/p>\n So if you are a miserable director of marketing, what are you supposed to do? Well, as the old saying goes: Wherever you go, there you are. My advice is to focus as much as possible on making an impact for your customers and your business<\/p>\n It\u2019s all just a case of reframing your situation and focusing on helping others (customers, colleagues, or even your boss!)<\/p>\n Quick Takeaways:<\/em><\/strong><\/p>\n Before we get into how directors of marketing can be more happy, first let’s define what a marketing director is.<\/p>\n Marketing Directors are responsible for driving growth at their companies by acquiring new customers through various marketing strategies and programs.<\/strong><\/em><\/p><\/blockquote>\n My definition using actual marketing goals<\/a> or outcomes might seem a little different than those you could look up on other sites. because most people focus on what they do, not on the outcome they provide. I used to get so frustrated when this one old manager of mine would ask me what I was working on. I always wanted to reply sarcastically that I was working to make him look good.<\/p>\n Ok fine. If you must know, marketing directors spend their days in meetings, on conference calls and doing emails. Just like the rest of us.<\/p>\n But what they work on is generally defining and implementing a marketing strategy<\/a> (if they are lucky) to achieve the goals of acquiring new customers.<\/p>\n But again, if you ask most marketing directors what they do, they will say they are creating brand campaigns, building personas<\/a>, blasting out promotional emails, or meeting with advertising agencies.<\/p>\n So you could say that if you want to be happy in your job as a marketer, focus on the goals and outcomes, even better, focus on the outcomes for your customers. If you want to be miserable, focus on the tasks.<\/p>\n Now that we have a baseline of what a marketing director is and does and how we can be happier, let’s dive in to the art and science of happiness…<\/p>\n\n
What is a Marketing Director<\/h2>\n
What Does a Director of Marketing Actually Do?<\/h2>\n