Check out all of the ways business blogging can help your company grow. Plus, we included a handful of blog examples we love to give you inspiration.<\/p>\n
Key Takeaways:<\/strong><\/em><\/p>\n How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Appealing, right?<\/p>\n So, why haven\u2019t you created a killer blog yet? We get it; you\u2019ve got a business to run and probably think, \u201cWho has time to write blog posts that people will want to read?\u201d<\/p>\n Plus, studies show that the average blog post takes nearly four hours to write. If you factor in social media promotion, content planning<\/a>, and content optimization, it\u2019s easy to see that the process is no cakewalk.<\/p>\n Image Source: https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/<\/a>\u00a0<\/em><\/p>\n However, few things worth doing are easy, and blogging is certainly worth it. Not only that, if you don\u2019t use a blog to grow your business as part of your marketing strategy, you\u2019re essentially handing all the benefits over to your competitors who are willing to make the effort.<\/p>\n Take a deeper look into four ways that business blogging helps your company grow for extra motivation.<\/p>\n With consistent articles, you\u2019re going to attract more people to your business. Multiple studies find that organizations see a proportional increase in site traffic based on the number of posts they publish.<\/p>\n Once you reach 21 to 54 articles, you can see your traffic go up by as much as 30%. So keep publishing high-quality posts, and you\u2019ll keep raising the number of visitors.<\/p>\n Companies that have a blog also get almost double the links to their websites. Further, the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank.<\/p>\n Image Source: https:\/\/www.wordstream.com\/blog\/ws\/2014\/08\/14\/increase-traffic-to-my-website<\/a>\u00a0<\/em><\/p>\n Also, when you optimize your blog posts for the keywords your audience is using<\/a> for online searches, your website is more likely to appear on the first page of results. As a result, regularly blogging for your business keeps you in front of the people who need you most.<\/p>\n When your business uses a blog to reach customers, you\u2019ll also be able to generate high-quality leads. How is that possible?<\/p>\n When users search online for solutions to their problems and your blog provides the answers they need, you\u2019ve got a winning match. This perfect fit is more likely to eventually lead to a sale.<\/p>\n This is using a blog to grow your businesss can be so impactful. You\u2019re connecting with your target market through the process of adding value to their lives or helping them with a problem.<\/p>\n A helpful, relevant, high-quality blog post<\/a> lets you demonstrate that your brand is the answer they\u2019re looking for. As a result, they\u2019re more likely to take the next step down the sales funnel.<\/p>\n This strategy is completely different from paid advertisements. With paid search, you may bring in web traffic when you run a campaign. Still, you have a lot of work to do to convince a lead your brand is right for them.<\/p>\n Not only is business blogging going to bring in better leads, but it\u2019s also going to generate more of them. Research from the Content Marketing Institute finds that content marketing<\/a> produces three times more leads than paid search.<\/p>\n Image Source: https:\/\/startupbonsai.com\/business-blogging-statistics\/<\/a>\u00a0<\/em><\/p>\n Another key benefit of blogging for your business is gaining brand trust. When you publish blog posts, you\u2019re establishing your company as an authority in your industry.<\/p>\n You\u2019re not simply saying you have solutions and care about solving your customers\u2019 problems. You\u2019re proving it with content.<\/p>\n This instills confidence in your customers. It also positions your brand as a thought leader in your industry.<\/p>\n U.S. consumers say authenticity is one of the top qualities that would attract them to a brand. For B2B businesses, a blog is just as important as it is for B2C.<\/p>\n As proof, 35% of B2B buyers spend one to three hours a week reviewing thought leadership<\/a> content. Of C-suite execs, 47% said thought leadership content had a direct impact on their decision to award business.<\/p>\n\n
Why You Might Not Be Using a Blog To Grow Your Business<\/h2>\n
![\"Stats](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/07\/3-How-long-does-it-take-to-write-a-typical-blog-post_.jpg\")
<\/p>\n1. More Web Traffic<\/h2>\n
![\"Business](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/07\/how-to-increase-website-traffic-blog-stats-1.png\")
<\/p>\n2. Better Quality Leads<\/h2>\n
![\"Stats](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/07\/business-blogging-facts.png\")
<\/p>\n3. Brand Trust and Thought Leadership<\/h2>\n
![\"Blogging](\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2022\/07\/4-1.jpg\")
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