{"id":79237,"date":"2020-09-08T08:05:14","date_gmt":"2020-09-08T12:05:14","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/email-marketing-conversion\/"},"modified":"2023-09-14T05:48:17","modified_gmt":"2023-09-14T09:48:17","slug":"email-marketing-conversion","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/","title":{"rendered":"How to Optimize Your Email Marketing Conversions"},"content":{"rendered":"

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are \u2014 for the most part \u2014 ignored, there is still one, albeit a little old, way to get through: email marketing campaigns.<\/p>\n

Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it\u2019s personalized. In short, we just can\u2019t quit email.<\/p>\n

\u201cEverybody uses it. Marketers and consumers. Boomers and Gen Z. Politicians. Teachers. Students. Job seekers. Employees. You get it, the list goes on. We use email because we must. And because it works.\u201d \u2014\u00a0<\/em>Content Marketing Institute<\/em><\/a><\/p>\n

So, how can you better optimize your email marketing for conversion? We\u2019ve got four email examples that you can use in your organization to drive up KPIs. Let\u2019s get started.<\/p>\n

Refresh: What Is an Email Marketing Campaign?<\/h2>\n

Before we jump into the examples, a quick refresher: An email marketing nurture campaign is a series of emails used to communicate with current and potential customers.<\/p>\n

Email marketing campaigns have a goal \u2014 whether it’s to convince readers to take part in a survey, make a purchase or connect on another channel.<\/p>\n

A critical part of any inbound marketing strategy, expertly crafted email campaigns are one of the best tools businesses can use to push up their conversion rates.<\/p>\n

4 Types of Email Marketing Campaigns That Convert<\/h2>\n

Now, here are\u00a0four email marketing campaigns that convert readers, whatever stage of the sales funnel they\u2019re in.<\/p>\n

1. The Educational Campaign<\/h3>\n

Sometimes, it\u2019s a lack of knowledge that stands between an undecided prospect and a loyal customer. An educational email marketing campaign can fill in the gaps, ease concerns, address pain points and reassure your audience. What\u2019s more, it delivers value \u2014 genuine value that demonstrates your industry authority and commitment to your customers.<\/p>\n

Let\u2019s use an example to illustrate. Say you are a painting company. You\u2019ve attracted several leads using a PDF download \u2014 something like How to Apply Paint Like a Professional<\/em>. You are now in a position to design an educational email marketing campaign that continues to feed into these prospects\u2019 appetite for value. You might compose a series of emails that provide further painting tips, teach readers how to prepare their walls for painting, warn readers on the risks of DIY painting and so on.<\/p>\n

\"how<\/p>\n

All of this information shows readers that you are<\/em> the industry expert \u2014 and you care about the quality of your work.<\/p>\n

2. The Personalization Campaign<\/h3>\n

Email marketing must be personalized. Interestingly, 71% of consumers<\/a> feel frustrated when their shopping experience isn\u2019t personalized to their needs. Further, emails with personalized subject lines are 26 percent more likely to be opened.<\/p>\n

Create a campaign that prompts readers to manage their preferences and select the products and updates relevant to them. For example, if you run an online clothing store, give users the ability to opt-out of menswear updates or kids\u2019 clothing sales.<\/p>\n

The customer-focused approach shows the recipient that their likes, dislikes and options truly matter.<\/p>\n

\"personalized
Source: https:\/\/www.campaignmonitor.com\/resources\/guides\/personalized-email\/<\/figcaption><\/figure>\n

3. The Problem and Solution Campaign<\/h3>\n

Email marketing campaigns give you an opportunity to compose a narrative, to tell a story with a beginning, middle and end. An effective way to drive up your conversion rate is to present a problem and demonstrate how your product or service can solve it.<\/p>\n

The first email(s) in the series should present the problem. For example, if you are a carpet cleaning company, explain the health risks of not cleaning your carpets. The next phase of emails should showcase your carpet cleaning service as the solution \u2014 what\u2019s unique about your process that solves the problem presented.<\/p>\n

Taking the next step should be intuitive, logical and smart for your readers.<\/p>\n

\"problem<\/p>\n

4. The Case Study Campaign<\/h3>\n

Everyone knows the power of social proof, and email marketing campaigns are a great opportunity to put it to use.<\/p>\n

\u201cThe concept of social proof is an age-old marketing tactic used by companies to ease the worries and build trust with consumers making them a trusted brand.\u201d \u2014\u00a0<\/em>Forbes<\/em><\/a><\/p>\n

By showcasing the success others have had with your product or service, you give readers an opportunity to grasp the real-life value of your offering. It\u2019s a chance to speak your customer\u2019s language in a way that\u2019s genuine and believable. This should give your leads full confidence that your company is the right choice for them, compelling them to respond, take action and make a purchase.<\/p>\n

\"Case<\/p>\n

Email Marketing Campaigns That Make Sense to Your Business<\/h2>\n

You can read countless articles, guides and expert opinions about email best practices, tips and tricks. But truth be told, the campaigns that will drive conversions for your business are the ones that make sense to you and your customer, and are aligned with your overall business strategy. Remember, delivering real value is the key to unlocking customer trust, and once you\u2019ve earned their trust, you\u2019re golden.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are \u2014 for the most part \u2014 ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Regardless of their age, gender and life experience, consumers have a hard time letting an email go […]<\/p>\n","protected":false},"author":6,"featured_media":79243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-79237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demand-generation"],"acf":[],"yoast_head":"\nHow to Optimize Your Email Marketing Conversions - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Email Marketing Conversions - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T12:05:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T09:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1546\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"How to Optimize Your Email Marketing Conversions\",\"datePublished\":\"2020-09-08T12:05:14+00:00\",\"dateModified\":\"2023-09-14T09:48:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg\",\"articleSection\":[\"Demand Generation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\",\"name\":\"How to Optimize Your Email Marketing Conversions - Marketing Insider Group\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg\",\"datePublished\":\"2020-09-08T12:05:14+00:00\",\"dateModified\":\"2023-09-14T09:48:17+00:00\",\"description\":\"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg\",\"width\":1546,\"height\":840,\"caption\":\"||||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\",\"name\":\"Michael Brenner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g\",\"caption\":\"Michael Brenner\"},\"description\":\"Michael Brenner is an international keynote speaker, author of \\\"Mean People Suck\\\" and \\\"The Content Formula\\\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.\",\"sameAs\":[\"https:\/\/marketinginsidergroup.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael\"],\"url\":\"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Optimize Your Email Marketing Conversions - Marketing Insider Group","description":"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/","og_locale":"en_US","og_type":"article","og_title":"How to Optimize Your Email Marketing Conversions - Marketing Insider Group","og_description":"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!","og_url":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/","og_site_name":"Marketing Insider Group","article_published_time":"2020-09-08T12:05:14+00:00","article_modified_time":"2023-09-14T09:48:17+00:00","og_image":[{"width":1546,"height":840,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg","type":"image\/jpeg"}],"author":"Michael Brenner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BrennerMichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Michael Brenner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/"},"author":{"name":"Michael Brenner","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014"},"headline":"How to Optimize Your Email Marketing Conversions","datePublished":"2020-09-08T12:05:14+00:00","dateModified":"2023-09-14T09:48:17+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/"},"wordCount":840,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg","articleSection":["Demand Generation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/","url":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/","name":"How to Optimize Your Email Marketing Conversions - Marketing Insider Group","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg","datePublished":"2020-09-08T12:05:14+00:00","dateModified":"2023-09-14T09:48:17+00:00","description":"Personalized email campaigns that solve a problem for your customers or give them timely info never fail to make the sale!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-conversion\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/female-business-person-reading-email-on-computer-screen-at-work-picture-id845509748.jpg","width":1546,"height":840,"caption":"||||"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014","name":"Michael Brenner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/567bd79ac0e8bfd291fa3f52c0b5d012cd2c231d8e216769399839229936cca9?s=96&d=mm&r=g","caption":"Michael Brenner"},"description":"Michael Brenner is an international keynote speaker, author of \"Mean People Suck\" and \"The Content Formula\", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.","sameAs":["https:\/\/marketinginsidergroup.com","https:\/\/x.com\/https:\/\/twitter.com\/BrennerMichael"],"url":"https:\/\/marketinginsidergroup.com\/author\/mbrenner\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/79237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=79237"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/79237\/revisions"}],"predecessor-version":[{"id":79242,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/79237\/revisions\/79242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/79243"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=79237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=79237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=79237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}