{"id":79968,"date":"2020-10-07T08:45:32","date_gmt":"2020-10-07T12:45:32","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/email-marketing-for-startups\/"},"modified":"2023-09-14T05:52:34","modified_gmt":"2023-09-14T09:52:34","slug":"email-marketing-for-startups","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-for-startups\/","title":{"rendered":"The Essential Guide to Email Marketing for Startups"},"content":{"rendered":"<p>When was the last time a salesperson showed up at your front door?<\/p>\n<p>It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the <a href=\"https:\/\/www.bls.gov\/oes\/current\/oes419091.htm\" class=\"broken_link\">Bureau of Labor Statistics<\/a> \u2013 mostly for residential construction and building finishing.<\/p>\n<p>For all its faults, the individual nature of door-to-door selling still offered a few benefits:<\/p>\n<ul>\n<li>You could build a relationship with each lead and customer.<\/li>\n<li>You could ask questions and learn about your target audience.<\/li>\n<li>You could personalize every interaction.<\/li>\n<\/ul>\n<p>You don\u2019t have to pack a bag and navigate industrial parks to promote your business anymore. Email marketing for startups delivers all these same benefits \u2013 with much less stress than knocking on doors.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li><em>Email marketing is a vital tool startups should use to reach customers, leads, and investors.<\/em><\/li>\n<li><em>Amazing email marketing starts with incredible content \u2013 both throughout email and elsewhere. <\/em><\/li>\n<li><em>Startups should create unique content for three segments: leads\/prospects, current buyers, and shareholders\/investors.<\/em><\/li>\n<\/ul>\n<h2>Why is Email Marketing Important for Startups?<\/h2>\n<p>Brands with sophisticated email marketing strategies <a href=\"https:\/\/www.litmus.com\/blog\/the-roi-for-email-marketing-the-good-news-and-the-bad-news\/\">report a return<\/a> of <strong>$42 for every dollar spent!<\/strong><\/p>\n<p>The keyword here is <em>sophisticated<\/em>. Open any email in your inbox right now. I\u2019m willing to bet it\u2019s either incredible or forgettable.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/5-keys-to-successful-email-marketing\/\">Email marketing<\/a> (or any one tactic) should never be the key source of your traffic and engagement. But for startups, a comprehensive email strategy is wise:<\/p>\n<ul>\n<li>Once a lead opens your email, you\u2019ll have their full attention.<\/li>\n<li>You don\u2019t have to fight against social media algorithms.<\/li>\n<li>Email can be interactive, which increases engagement.<\/li>\n<li>Email marketing analytics are invaluable, and you can merge them with other tools.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/learn.g2.com\/b2b-email-marketing\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-655431 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/email-marketing-1024x722.jpg\"  alt=\"Email Marketing 1024x722\" width=\"604\" height=\"426\" \/><\/a><\/p>\n<p>With email, you\u2019re only contacting people who genuinely want to hear from you. You didn\u2019t bribe your way into their LinkedIn feed: they gave you their email because they WANT to know what you have to say.<\/p>\n<h2>8 Email Marketing Tips for Startups<\/h2>\n<p>Startups often have better email marketing than small businesses and even large corporations. They understand what\u2019s at stake with every email they send. Plus, startups are usually tapped into the pulse of their leads, investors, and technology.<\/p>\n<p>That said. While these things work in your favor, they\u2019re not a guarantee you\u2019ll deliver amazing results from email marketing. Copy, design, content, and timing are all paramount.<\/p>\n<h3>1. Segment Your Subscriber List<\/h3>\n<p>Every email you send should target a specific audience. Too many brands make a huge mistake: sending generalized email content to their entire subscriber list.<\/p>\n<p>To keep your earned spot in the inbox, you must constantly send <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/7-strategies-to-convert-more-leads-with-less-time-and-money\/\">valuable and relevant content.<\/a><\/p>\n<p>Start by segmenting your list into three categories:<\/p>\n<ul>\n<li>Prospects and leads<\/li>\n<li>Current customers<\/li>\n<li>Investors\/shareholders<\/li>\n<\/ul>\n<p>These segments are the absolute bare minimum. You can take it a step further, too. Break your customers and leads segments down by firmographics like:<\/p>\n<ul>\n<li>Company name<\/li>\n<li>Job title and role<\/li>\n<li>Company market share and size<\/li>\n<li>Geolocation<\/li>\n<\/ul>\n<p>What\u2019s easier? Getting 10 people to agree with you, or 100?<\/p>\n<p>Smaller segments force you to create the most relevant content possible, instead of trying to please everyone.<\/p>\n<h3>2. Prioritize Quality Over Quantity<\/h3>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-quality-vs-content-quantity-the-great-content-debate\/\">Quality over quantity<\/a> logic applies to both the content you send AND your subscriber list.<\/p>\n<p>While temping, buying email addresses does much more harm than good. At best, you might get one bite from hundreds of emails. At worst, you could get blacklisted for spam.<\/p>\n<p>Focus on building an engaged subscriber list from people who want to consume your content.<\/p>\n<p>Likewise, your emails should follow a nice cadence and offer value \u2013 every email. If you send too many emails with generic content, people WILL unsubscribe. As research from <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/why-consumers-unsubscribe\">Marketing Sherpa<\/a> shows:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-655432\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/unsubscribe-1024x657.jpg\"  alt=\"Unsubscribe 1024x657\" width=\"800\" height=\"513\" \/><\/p>\n<h3>3. Create Valuable Content Marketing<\/h3>\n<p>You need <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/13-examples-engaging-interactive-content\/\">engaging content<\/a> across all levels: website, social, blog, and email.<\/p>\n<p>Blog and website content needs to show visitors why they should sign up to your email list. The average office worker receives <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2017\/12\/Email-Statistics-Report-2018-2022-Executive-Summary.pdf\">almost 130 emails<\/a> each day. Why should they add another to the mix?<\/p>\n<p>You\u2019ll also need high-quality email content inside your campaigns. Email isn\u2019t like any other platform. It demands brevity and action to hold attention. Your copy should be:<\/p>\n<ul>\n<li>Concise and get to the point quickly<\/li>\n<li>Less than 200 words each<\/li>\n<li>Conversational<\/li>\n<li>Filled with active voice and actionable language<\/li>\n<\/ul>\n<h3>4. Optimize Your Subject Line and Preview Text<\/h3>\n<p>Your subject line is your ONE chance to encourage people to open your campaigns. As a startup, you\u2019re competing for inbox real estate with major corporations and competitor startups.<\/p>\n<p>Make sure to:<\/p>\n<ul>\n<li>Stay under 40 characters. Most smartphones will truncate after about 40.<\/li>\n<li>Avoid spam words like \u201cfree\u201d or \u201cmoney.\u201d<\/li>\n<li>Keep it actionable and in the active voice.<\/li>\n<li>Include a number or formulate it as a question.<\/li>\n<li>Avoid the word \u201cnewsletter.\u201d This reduces your open rate drastically.<\/li>\n<\/ul>\n<figure id=\"attachment_655433\" aria-describedby=\"caption-attachment-655433\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-655433 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Subject-line-length-by-email-client.png\"  alt=\"Subject Line Length By Email Client\" width=\"400\" height=\"355\" \/><figcaption id=\"caption-attachment-655433\" class=\"wp-caption-text\">Source: https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/best-email-subject-line-length\/<\/figcaption><\/figure>\n<p>Preview text also matters. Make sure your subject line, preview text, and first few lines of copy all flow nicely. Some phones might display quite a bit of copy if the user expands the notification.<\/p>\n<h3>5. Perfect Your Design<\/h3>\n<p>How do you feel when you open a website or email on your phone that isn\u2019t designed for mobile?<\/p>\n<p>You probably hit the back button pretty quick. If an email\u2019s layout doesn\u2019t look right, <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/07\/7-stats-that-will-make-you-rethink-mobile-email\/\">70% of subscribers<\/a> will delete it within 3 seconds. Fifteen percent might even unsubscribe.<\/p>\n<p>Fortunately, most email marketing tools make it easy to create designs that look great on every device.<\/p>\n<p>Speaking of design, email is a wonderful place to reinforce branding.<\/p>\n<p>Integrate your startup\u2019s colors throughout the layout. Overlay a colored filter and logo across your images.<\/p>\n<h3>6. Stick with a Single Topic and CTA in Each Email Campaign<\/h3>\n<p>We\u2019re all busy. No one has time to investigate five different CTAs to find something relevant and decide whether to click.<\/p>\n<p>In fact, too many CTAs cause choice overload. It\u2019s like when a restaurant has too many choices on the menu. You feel paralyzed and unsatisfied with whatever you pick.<\/p>\n<p>Instead, stick with one topic and CTA in every email. This will keep your subject line and copy focused and increase your engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-655434 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/cta-429x1024.jpg\"  alt=\"Cta 429x1024\" width=\"429\" height=\"1024\" data-wp-editing=\"1\" \/><\/p>\n<h3>7. Set Up Automated Journeys for Each Segment<\/h3>\n<p>Email is B2B marketers\u2019 favorite channel for personalization.<\/p>\n<p>Three quarters of marketers running personalization strategies say they use email.<\/p>\n<p>Why? <a href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/marketers-guide-to-leads-from-sales-automation\/\">Automation potential.<\/a> Your email service provider probably offers more features than you know what to do with.<\/p>\n<p>You\u2019ve already got your segments. Now, set up individual <a href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/beginners-guide-to-drip-marketing\/\">drip marketing campaigns<\/a> for each segment. When a new lead, buyer, or investor signs up, they\u2019ll receive a personalized journey.<\/p>\n<p>Include emails like:<\/p>\n<ul>\n<li>Welcome<\/li>\n<li>Your mission and values<\/li>\n<li>Introduction to your products and services<\/li>\n<li>Discounts and freemium bonuses<\/li>\n<li>Your industry impact<\/li>\n<\/ul>\n<p>Send each subscriber down a different path depending on which links they click inside your campaigns.<\/p>\n<h3>8. Integrate Data from CRM and Other Sources<\/h3>\n<p>Email is one of the most valuable tools for collecting data because it\u2019s so granular.<\/p>\n<p>Every time you send a campaign, you can physically see who clicked what.<\/p>\n<p>This lets you build comprehensive profiles on leads, customers, and shareholders.<\/p>\n<p>And once you merge that data with CRM and Google Analytics? You have all you need to research your markets and create useful content.<\/p>\n<h2>How Does Your Startup Use Email Marketing?<\/h2>\n<p>Email marketing is an affordable technique compared to Google PPC or social media adverts. But pumping out a weekly roundup email each week isn\u2019t enough. Email marketing for startups must be relevant and valuable for multiple audiences. You have too much at stake to neglect your strategy.<\/p>\n<p>Does your startup have personalized drip campaigns set up? What are some of your favorite email tools and tactics?<\/p>\n<p><strong><em>Need hard-hitting content for your email campaigns? <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">Schedule a free consultation<\/a> to learn about our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">Weekly Blog Writing\u00a0 Services<\/a> that make quality content seamless.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics \u2013 mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":79979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-79968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demand-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Essential Guide to Email Marketing for Startups - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Startups need to build close relationships with leads, customers, and investors. And email is the perfect tool for all of this!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/email-marketing-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essential Guide to Email Marketing for Startups - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Startups need to build close relationships with leads, customers, and investors. 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