{"id":80918,"date":"2021-02-22T09:10:15","date_gmt":"2021-02-22T14:10:15","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/why-content-is-the-1-ranking-factor-and-how-to-maximize-it\/"},"modified":"2023-09-14T05:58:12","modified_gmt":"2023-09-14T09:58:12","slug":"why-content-is-the-1-ranking-factor-and-how-to-maximize-it","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-is-the-1-ranking-factor-and-how-to-maximize-it\/","title":{"rendered":"Why Content is the #1 Ranking Factor and How to Maximize It"},"content":{"rendered":"<p>Content is king. You need content. Gotta have that content.<\/p>\n<p>You hear people singing the praises of content marketing all the time but, really, why should you care?<\/p>\n<p>Why should you bother with the investment anyways?<\/p>\n<p>Well, most companies say they use content marketing to either create brand awareness or build trust:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-659518 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/content-marketing-goals-1024x468.jpg\"  alt=\"Content Marketing Goals 1024x468\" width=\"604\" height=\"276\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Content Marketing Institute<\/a><\/p>\n<p>Great, but how do you even get to those end goals?<\/p>\n<p>For most brands, organic search traffic is paramount. That\u2019s why content is so important for meeting every critical ranking factor.<\/p>\n<p><em><strong>Quick takeaways:<\/strong><\/em><\/p>\n<ul>\n<li><em>Content feeds SEO and SEO feeds content. There\u2019s no winning at one without the other. If you want to boost rankings for your money-making landing pages and homepage, you need consistent content.<\/em><\/li>\n<li><em>Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more.<\/em><\/li>\n<li><em>Pumping out regular content isn\u2019t enough. The stakes are too high regarding authority and trustworthiness for mediocre content to suffice in any ranking factor. You must prioritize quality and consistency over quantity.<\/em><\/li>\n<\/ul>\n<h2>Content Helps You Hit Every Important Ranking Factor for SEO<\/h2>\n<p>Google looks at <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/seo-ranking-factors\/\">over 200 ranking factors<\/a> when determining where to place your content. Every time you publish a piece of content, that gives you another chance to meet almost every one of them.<\/p>\n<p>Here are a few of the top reasons every brand should think of content as a ranking factor in itself.<\/p>\n<h3>Consistently Proving Your Authority<\/h3>\n<p>Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.<\/p>\n<p>Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Instead, you want to shoot for an authority number better than your industry competition.<\/p>\n<p>You can\u2019t be an expert in everything. If you try, Google will notice, and you won\u2019t earn the rankings you want on any URL.<\/p>\n<p>Content lets you focus your authority around just one or two topics (and relevant subtopics). By publishing high-quality content within your expertise, the Google algorithms will figure out what you\u2019re all about and you\u2019ll earn the rankings you deserve.<\/p>\n<h3>Increased Traffic to Your Website<\/h3>\n<p>SEO is tough because you need traffic to prove to Google that your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-integrate-your-unique-value-proposition-into-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">content is worth showing<\/a> in search results, but you can\u2019t earn sustainable traffic without ranking in the results either.<\/p>\n<p>Content plays the long game.<\/p>\n<p>You start small with low-volume, low-competition, long-tail keywords. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords.<\/p>\n<p>I have this chart printed on the wall of my home office because moving from &#8220;<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">random acts of conten<\/a>t&#8221; <strong>2 articles per week will double your traffic<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-659520 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/blog-traffic-1.jpg\"  alt=\"Blog Traffic 1\" width=\"768\" height=\"482\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Insider Group<\/a><\/p>\n<h3>Better Website Engagement and User Behavior<\/h3>\n<p>Traffic alone isn\u2019t enough. If enough people click your headline in the search results but only stay on the page a few seconds, Google notices.<\/p>\n<p>Google wants to show people the best answer possible to each query. If you have tons of traffic but the users aren\u2019t engaged, you won\u2019t keep your rankings.<\/p>\n<p>Publishing high-quality content is the answer. Use any existing rankings to keep people on your site with internal links, videos, graphics, and anything interesting you can think of.<\/p>\n<p>Show Google you have integrity and prioritize quality through your content.<\/p>\n<h3>Earning Quality Backlinks to Your Website<\/h3>\n<p>Backlinks matter tremendously. That\u2019s why Google has so many spam systems in place to prevent websites from exploiting backlink loopholes.<\/p>\n<p>If hundreds of irrelevant or spammy sites link to yours, Google will flag your whole domain.<\/p>\n<p>Like traffic and engagement, the Google algorithms want to know that your page is worth sharing with others via links. (On that note, avoid linking to low-quality sites on your own page too.)<\/p>\n<p>You can\u2019t fake quality backlinks. You can only earn backlinks from high-authority domains by creating expert content worth linking to. Backlinks alone are a big reason you should consider content as a ranking factor.<\/p>\n<h3>Giving Google More URLs to Index<\/h3>\n<p>The more quality content you publish, the more chances you get to rank for keywords across your entire site. Google loves content because the algorithms can use it to understand your area of expertise and what you do.<\/p>\n<p>Every time you publish a new <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/8-steps-create-successful-content-marketing-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">piece of content,<\/a> you give Google more keywords to understand your brand. That\u2019s why it\u2019s so important to optimize everything you publish with relevant semantic keywords in your H2s, H3s, title, and descriptions.<\/p>\n<h3>Provides Value to Meet Google EAT<\/h3>\n<p>Expertise, authority, trustworthiness: That\u2019s what the Google algorithms (and sometimes humans) look for as they study your content and compare it to your competitors.<\/p>\n<p>That\u2019s why scam sites can\u2019t strong arm their way to the top of important health results over pages from the CDC.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-improve-your-content-marketing-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trust, expertise, and authority<\/a> all take time to earn. Fortunately, content gives you a new opportunity every day to prove yourself and build EAT for your brand. Don\u2019t give up. Keep at it and Google will notice.<\/p>\n<p>Just make sure you prioritize integrity in everything you publish and send Google the signals to notice. Include keywords in your headings and subheadings, link to reputable sources, write thorough and interesting content \u2013 create better content than what\u2019s already out there.<\/p>\n<h3>More Signals to Reinforce Your Brand<\/h3>\n<p>Google will swear up and down that social media signals don\u2019t matter, but we all know they must in some way.<\/p>\n<p>Social media is a huge driver of engagement and traffic. It\u2019s a massively important tool for establishing and maintaining your brand\u2019s reputation. Make sure your social media pages are officially linked to your brand\u2019s main website.<\/p>\n<p>Likewise, branded keyword searches and branded anchor text for backlinks tell Google your brand has enough authority for people to reference it.<\/p>\n<p>Regardless of social media or website backlinks, you can\u2019t succeed in either without consistent content. Use social media to promote your content and establish your brand\u2019s name. Over time, branded keywords and links will appear.<\/p>\n<h3>More Chances for Image Optimization<\/h3>\n<p>If you\u2019re not optimizing images, you\u2019re missing out on big-time content ranking factors and traffic.<\/p>\n<p>Most people don\u2019t optimize their content images, so you already have low competition for your images ranking in anything you publish.<\/p>\n<p>Add images to every piece of content you publish and make sure they\u2019re relevant to the topic. Include an ALT description that accurately describes the image using semantic keywords.<\/p>\n<p>Plus, Google likes enjoyable content. Images make content better. Not only will you get more traffic from Google images, but you\u2019ll also end up with more traffic and engagement overall.<\/p>\n<h2>Maximize Your Content and Boost Your Ranking Factors with a Strategy<\/h2>\n<p>Google processes<a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> over 3.5 billion searches<\/a> per day. It can\u2019t afford to display lackluster results for any search \u2013 Google has its own reputation to keep.<\/p>\n<p>Plus, Google has no shortage of options to display. If you want a spot in the search results, you must earn it.<\/p>\n<p>You need a strategy. You need a content marketing strategy to laser-focus on your areas of expertise, choose the right keywords, and build your ranking factors with high-quality content better than anything already out there. If you can\u2019t publish content better than what\u2019s already on the first page, then it\u2019s really not worth bothering.<\/p>\n<p><strong><em>Let\u2019s put your content marketing strategy on the right path. Check out our <\/em><\/strong><a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>customizable packages for Content Builder Services<\/em><\/strong><\/a><strong><em> to start building the right strategy for your brand.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":80925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-80918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Content is the #1 Ranking Factor and How to Maximize It<\/title>\n<meta name=\"description\" content=\"Google has over 200 different ranking factors. 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