{"id":81458,"date":"2021-07-15T07:19:01","date_gmt":"2021-07-15T11:19:01","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/on-line-events-on-twitter-long-live-the-tweetchat\/"},"modified":"2023-09-14T06:02:45","modified_gmt":"2023-09-14T10:02:45","slug":"on-line-events-on-twitter-long-live-the-tweetchat","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/event-marketing\/on-line-events-on-twitter-long-live-the-tweetchat\/","title":{"rendered":"On-Line Events on Twitter: Long-Live the Tweetchat"},"content":{"rendered":"

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic.<\/p>\n

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the \u201cmodern webinar\u201d to a new level of customer engagement.<\/p>\n

Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!<\/p>\n

The Tweetchat Event<\/u><\/strong><\/p>\n

One thing that caught my attention recently was a discussion of the \u201cTweetchat<\/a>\u201d Event \u2013 using Twitter to conduct a conversation between participants with virtually no cost and not requiring an events platform.<\/p>\n

A tweetchat is scheduled in advance and may often re-occur on a regular basis at a specific time and day.\u00a0 A specific discussion topic is chosen, and a moderator manages the conversation and focuses the Tweetchat upon that specific topic.<\/p>\n

The \u201csecret sauce\u201d is a specific Twitter event hashtag.\u00a0 By logging onto Twitter, and searching for the Tweetchat\u2019s unique hashtag, we have a Tweetchat event with little effort (and cost) required.<\/p>\n

Of course, promotion in advance is great, using not only Twitter but Linked in, Instagram, and emails. And like webinars and on-line conferences, Tweetchats can be a great \u201coffer\u201d in demand generation including tele and inside marketing\/SDRs.<\/p>\n

We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.<\/p>\n

Tweetchat participants actively engage with other Tweetchat participants using the specific hashtag, and the moderator can easily respond to and add commentary and dialogue as the Tweetchat progresses.<\/p>\n

 <\/p>\n

And as we enter the post-COVID19 pandemic era, we will see lots of opportunities to continue to leverage Tweetchat events either on a standalone basis or as part of hybrid events, being in-person events and physical events together in a hybrid event model.<\/p>\n

Plus, the Tweetchat can be yet another \u201cchannel\u201d in our event model as we further embrace true 360 marketing.\u00a0 Long-Live the Tweetchat!<\/p>\n

\"TCBest Practice: Dresner Advisory Services #BIWisdom Tweetchat<\/u><\/strong><\/p>\n

Dresner Advisory Services has been using Tweetchats for over ten years, likely one of the longest running events of this type in our industry.<\/p>\n

At one point done weekly, the team moved to an every other week format recently.<\/p>\n

The Tweetchat event uses the #BIWisdom <\/strong>Twitter hashtag and brings a bit of branding with it as well. The Dresner Advisory Services rotates moderators from the analyst team and has included guest moderators, and is joined by a group of participants across many different organizations.<\/p>\n

\"TweetchatWhile the bi-weekly Dresner Advisory Services, LLC Tweetchat is now on their annual “summer break”, you can go back and view some of our recent Tweetchat events:<\/p>\n