{"id":82712,"date":"2022-07-06T10:00:22","date_gmt":"2022-07-06T14:00:22","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/the-ultimate-list-of-content-marketing-podcasts\/"},"modified":"2022-07-06T10:00:22","modified_gmt":"2022-07-06T14:00:22","slug":"the-ultimate-list-of-content-marketing-podcasts","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-list-of-content-marketing-podcasts\/","title":{"rendered":"The Ultimate List of Content Marketing Podcasts"},"content":{"rendered":"<p>Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There\u2019s truly a podcast for everyone and every mood.<\/p>\n<p>Marketers are no exception, and through the years I\u2019ve been lucky enough to be a guest on some really awesome content marketing podcasts. The list that follows is a collection of some of my favorites. On this list you\u2019ll find shows that provide valuable insight on modern content marketing strategies, plus innovative and actionable tips you can implement at your company right away.<\/p>\n<p>Happy listening!<\/p>\n<h2><a href=\"https:\/\/www.marketingprofs.com\/topic\/all\/marketing-smarts\">Marketing Smarts by MarketingProfs<\/a><\/h2>\n<p>What it\u2019s about: The MarketingProfs blog is a go-to resource for marketers looking for helpful tips and insights. Their podcast, Marketing Smarts, provides an awesome complement to their blog in the form of interviews with marketing who can give actionable advice to improve your strategies and boost your results.<\/p>\n<p>Why we love it: MarketingProfs releases a new Marketing Smarts episode every week, meaning you can browse their library for just about any marketing topic. Their interviews feature a diverse set of professionals with backgrounds in different industries, types of companies, and marketing specialties.<\/p>\n<p>Episode(s) to check out: I enjoyed spending time on the Marketing Smarts podcast talking about a few of my favorite topics: content marketing, employee advocacy, and future marketing trends.<\/p>\n<p>Listen here: <a href=\"https:\/\/www.marketingprofs.com\/podcasts\/2019\/41829\/content-employee-advocacy-michael-brenner-marketing-smarts\">Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts<\/a><\/p>\n<p>Sound bite: &#8220;I want to talk about a reset. Let&#8217;s remember what <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">content marketing<\/a> really is, and let&#8217;s reframe it as the future of marketing. Because the alternative is a death spiral into oblivion for a lot of marketers.&#8221;<\/p>\n<h2><a href=\"https:\/\/quietlight.com\/learn\/podcast\/\" class=\"broken_link\">QuietLight Podcast<\/a><\/h2>\n<p>What it\u2019s about: QuietLight is a broker for SaaS and ecommerce companies. Their podcast provides insight and resources for buying and selling these types of businesses.<\/p>\n<p>Why we love it: QuietLight\u2019s podcast covers a wide range of topics, and every episode focuses on actionable tips that you can apply in the real world. If you\u2019re an entrepreneur by nature or look for ways to be more entrepreneurial, this podcast is a must-listen for you.<\/p>\n<p>Episode(s) to check out: Marketing is one of the focus areas covered in QuietLight podcasts.\u00a0 I had the chance to be a guest on a recent episode and talk about cutting paid advertising costs to boost revenue.<\/p>\n<p>Sound bite: \u201cPaid media is only going to get more and more competitive, whereas <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/our-strategic-approach-to-generating-more-organic-traffic\/\">organic traffic<\/a> is evergreen. And if you can get to the top of the rankings, it&#8217;s work that you did in the past that&#8217;s [paying off] today versus media money you spent yesterday.&#8221;<\/p>\n<p><iframe title=\"How To Cut Your Paid Advertising in Half and Boost Revenue\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iw_aoyn9qn0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/brightideas.co\/episodes\/\">Bright Ideas<\/a><\/h2>\n<p>What it\u2019s about: The Bright Ideas Podcast by Trent Dyrsmid can help you scale your business with better systems and processes \u2014 including as it relates to marketing.<\/p>\n<p>Why we love it: It was a bummer to hear that the Bright Ideas podcast was coming to an end a few months ago after an awesome 12-year run. The good news is that you can still access the <a href=\"https:\/\/brightideas.co\/episodes\/\">library of episodes<\/a>, where Trent covers tons of marketing- and business-related topics featuring guests with expertise on each one.<\/p>\n<p>Episode(s) to check out: I\u2019m fortunate that I got to talk with Trent on the Bright Ideas podcast in mid-2021, where we did a consult (of sorts) right on the podcast to talk about how content marketing could impact Trent\u2019s business.<\/p>\n<p>Listen Here: <a href=\"https:\/\/brightideas.co\/organic-traffic\/\">How to 2-3X Organic Traffic Without a Six Figure Budget<\/a><\/p>\n<p>Sound bite: \u201cWhen we see something that generally speaks to the concerns that we have, the things that keep us up at night, that\u2019s when we engage.\u201d<\/p>\n<h2><a href=\"https:\/\/www.creditsuite.com\/podcast\/influencer-blueprint\/power-content-marketing\/\">Influencer Blueprint Show by Credit Suite<\/a><\/h2>\n<p>What it\u2019s about: Credit Suite provides loans and credit for small businesses. Their podcast is one of many resources they offer professionals, and it features industry influencers who share their insights from firsthand experience.<\/p>\n<p>Why we love it: The niche topics! You\u2019ll find everything on the Influencer Blueprint Show from how to target the right clients to scaling your business with social media to raising chickens for fresh produce (you read that right). But don\u2019t worry, there is no shortage of marketing-related topics.<\/p>\n<p>Episode(s) to check out: I got a chance to be on the Influencer Blueprint Show to talk about one of the biggest (and often underleveraged) benefits of content marketing: its compounding effect.<\/p>\n<p>Sound bite: \u201cAdvertising tries to <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/marketing-in-the-age-of-disruption\/\">interrupt people<\/a> . . . [but] in a television show, on a radio show, or in a magazine that you\u2019re reading, you\u2019re not reading it or listening to it or watching it for the ads, you\u2019re watching it for the actual content. And so really effective marketing is the content, not the interruption.\u201d<\/p>\n<p><iframe title=\"Michael Brenner: The Compounding Power of Content Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7r6pFYb1EJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/www.sproutworth.com\/predictable-b2b-success-podcast\/\">Predictable B2B Success Podcast by Sproutworth<\/a><\/h2>\n<p>What it\u2019s about: The Predictable B2B Success Podcast helps business owners and marketing and sales execs achieve predictable growth by expanding their influence. Every episode features a founder, executive, or thought leader in the B2B space.<\/p>\n<p>Why we love it: This podcast deep-dives into marketing and sales topics from a leadership perspective. If you\u2019re really looking to affect strategy from what you learn, this podcast is a good choice.<\/p>\n<p>Episode(s) to check out: I recently got to talk about building customer relationships on the Predictable B2B Success podcast \u2014 something every business should consider foundational to their marketing strategy.<\/p>\n<p>Sound bite: \u201cJust look at what your customers are trying to solve, provide answers, expertise, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\">thought leadership<\/a> and help to those customers around their biggest challenges and you earn the right to then present the kinds of solutions you want to sell.\u201d<\/p>\n<p>Listen here: <a href=\"https:\/\/www.sproutworth.com\/importance-of-building-customer-relationships\/\">The Importance of Building Customer Relationships: 11 Ways to Build Them<\/a><\/p>\n<h2><a href=\"https:\/\/www.salesartillery.com\/marketing-book-podcast\">The Marketing Book Podcast by Sales Artillery<\/a><\/h2>\n<p>What it\u2019s about: On the weekly Marketing Book Podcast (episode released every Friday), host Doug Burdett interviews authors of books on modern marketing and sales trends.<\/p>\n<p>Why we love it: The podcast provides first hand insight from industry thought leaders as they expand on and answer questions about the ideas shared in their books.<\/p>\n<p>Episode(s) to check out: I was lucky to be invited twice to The Marketing Book Podcast to talk about The Content Formula and Mean People Suck with Doug.<\/p>\n<p>Listen Here:<\/p>\n<p><a href=\"https:\/\/www.salesartillery.com\/marketing-book-podcast\/the-content-formula-michael-brenner\">The Marketing Book Podcast: The Content Formula<\/a><\/p>\n<p><a href=\"https:\/\/www.salesartillery.com\/marketing-book-podcast\/mean-people-suck-michael-brenner\">The Marketing Book Podcast: Mean People Suck<\/a><\/p>\n<p>Sound bite: \u201cYou don\u2019t have to be the CEO to drive change in your organization or to feel like you\u2019re creating impact in your job. You can be at any level \u2014 if you put the customer at the center and you have the courage to push back on bad ideas.\u201d<\/p>\n<h2><a href=\"https:\/\/www.marketingovercoffee.com\/\">Marketing Over Coffee<\/a><\/h2>\n<p>What it\u2019s about: Marketing Over Coffee is hosted by marketing gurus John J. Wall and Christopher S. Penn. It discusses topics related to both new and classic marketing.<\/p>\n<p>Why we love it: Every episode is like a marketing TED talk. The guests have unique expertise and every topic covers cutting-edge ideas or new takes on old ones. If you\u2019re looking to expand your marketing knowledge and perspective, this is a must-listen for you.<\/p>\n<p>Episode(s) to check out: I got to talk to John about the inspiration behind Mean People Suck in 2019.<\/p>\n<p>Listen Here: <a href=\"https:\/\/www.marketingovercoffee.com\/2019\/11\/27\/michael-brenner-on-mean-people-suck\/\">Michael Brenner on Mean People Suck<\/a><\/p>\n<p>Sound Bite: \u201cWhen you <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/empathy-in-marketing-why-its-more-important-than-data\/\">have empathy<\/a> for your employees, for your colleagues, for your team \u2014 and you put the customer at the center of everything you do \u2014 you can really generate the results that your organization wants.\u201d<\/p>\n<h2><a href=\"https:\/\/www.asharksperspective.com\/podcast-episodes\" class=\"broken_link\">A Shark\u2019s Perspective Marketing Podcast<\/a><\/h2>\n<p>What it\u2019s about: A Shark\u2019s Perspective focuses on continual curiosity about the consumer and how they perceive brands through marketing, advertising, and the customer experience.<\/p>\n<p>Why we love it: The show helps listeners challenge their assumptions about how marketing tactics, content, and customer interactions really make an impact from the customer\u2019s perspective.<\/p>\n<p>Episode(s) to check out: My conversation with host Kenneth Kinney focused on how to connect with your audience by creating high-value content.<\/p>\n<p>Listen Here: <a href=\"https:\/\/www.asharksperspective.com\/episode-101-michael-brenner-part-1\" class=\"broken_link\">The ROI Of Your Content<\/a><\/p>\n<p>Sound Bite: \u201cThe world has changed. Most marketing sucks, and we need a new approach.\u201d<\/p>\n<h2><a href=\"https:\/\/groundswell.libsyn.com\/\">The Groundswell Marketing Podcast<\/a><\/h2>\n<p>What it\u2019s about: The Groundswell Marketing Podcast features guests with unique ideas on sustainable growth marketing and trends shaping audience engagement.<\/p>\n<p>Why we love it: Host Scott Martin is an entrepreneur himself, and most of his guests take an entrepreneurial approach to looking at new opportunities and future industry trends. You\u2019ll hear novel ideas shared in every episode.<\/p>\n<p>Episode(s) to check out: I got to talk with Scott about the importance of making our marketing content human-centric.<\/p>\n<p>Listen Here: <a href=\"https:\/\/groundswell.libsyn.com\/why-human-centric-content-marketing\">Why Human Centric Content Marketing?<\/a><\/p>\n<p>Sound Bite: \u201cThe days of marketers outsourcing their creativity are over . . . Marketers need to take the mantle for owning the definition of what it means to be creative, the value that it means to be creative, the humanity that has to come behind being creative, and identifying who we are as a brand, what the tone of voice really means, and \u2018if we were a person, what would we sound like?\u2019\u201d<\/p>\n<h2><a href=\"https:\/\/podcast.littlebirdmarketing.com\/\">Little Bird Marketing Podcast<\/a><\/h2>\n<p>What it\u2019s about: The Little Bird Marketing Podcast covers a range of topics around marketing, business culture, market research, and digital transformation.<\/p>\n<p>Why we love it: Little Bird\u2019s podcast library features an awesome mix of episodes that offer high-level insights and others that provide practical, actionable tips and tricks to use at work and in life.<\/p>\n<p>Episode(s) to check out: I\u2019ve had the opportunity to be on the Little Bird Marketing Podcast twice, most recently to talk about content marketing and the importance of an individualized customer experience.<\/p>\n<p>Listen Here: <a href=\"https:\/\/podcast.littlebirdmarketing.com\/priscilla-and-michael-brenner-do-a-double-take\">Priscilla and Michael Brenner Do a Double Take<\/a><\/p>\n<p>Sound Bite: \u201cThe need for digital transformation is because customers are demanding it. We don\u2019t care about brands anymore. We are happy to replace one product for another based on experience. And it\u2019s the <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/10-digital-marketing-tricks-used-by-famous-business-brands\/\">digital platforms<\/a> and the culture of the employees at those companies that are defining that.\u201d<\/p>\n<h2><a href=\"https:\/\/www.audible.com\/pd\/The-Internal-Marketing-Podcast-Podcast\/B08JJN49J3?ref=a_pd_5-Empl_c1_podcast-show-details&amp;pf_rd_p=df6bf89c-ab0c-4323-993a-2a046c7399f9&amp;pf_rd_r=TCRBY9MGJ1CZWTSTG4N5\">The Internal Marketing Podcast<\/a><\/h2>\n<p>What it\u2019s about: The Internal Marketing Podcast talks about how companies can boost their marketing results by focusing on their most powerful brand advocates and stakeholder audience \u2014 their employees.<\/p>\n<p>Why we love it: This podcast is a treasure trove of advice on how companies can improve by first and foremost looking inward.<\/p>\n<p>Episode(s) to check out: I spent time on The Internal Marketing Podcast talking about a topic I believe is so important for every kind of company: employee engagement and the power of internal marketing.<\/p>\n<p>Listen here: <a href=\"https:\/\/www.audible.com\/pd\/5-Employee-Engagement-is-the-New-Content-Marketing-with-Michael-Brenner-Podcast\/B08VWK797J\">Employee Engagement is the New Content Marketing<\/a><\/p>\n<p>Sound bite: \u201cIn order to generate real business, real growth, and acquire new customers, you need real people telling their stories, sharing their passion and expertise. It\u2019s why I actually believe the future of marketing is all in <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-employee-activation\/\">employee activation<\/a>.\u201d<\/p>\n<h2><a href=\"http:\/\/doingcxright.com\/podcasts\/\">Doing CX Right Podcast<\/a><\/h2>\n<p>What it\u2019s about: Doing CX Right provides actionable tips to help business owners, managers, leaders accelerate brand loyalty and revenue by providing an exceptional customer experience.<\/p>\n<p>Why we love it: Every single episode is packed with tips you can apply right away at your organization.<\/p>\n<p>Episode(s) to check out: My conversation with host Stacy Sherman focused on how to keep your brand top-of-mind for consumers with great content.<\/p>\n<p>Sound bite: \u201cTurning employees into storytellers, getting them to authentically share what they know and some of the fun stuff that they do \u2014 the fact that they\u2019re real people \u2014 engages other real people who might want to be customers or employees or investors. Content marketing is not just a marketing activity. Creating and sharing content is something that anyone can do inside a company that can really benefit the company.\u201d<\/p>\n<p><iframe title=\"Doing Customer Experience Right Through Content Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8XQ88QnBkPM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/play.acast.com\/s\/internetmarketing\/\" class=\"broken_link\">The SiteVisibility Internet Marketing Podcast<\/a><\/h2>\n<p>What it\u2019s about: The show features industry leaders sharing their advice and insights for success at every stage of the marketing process.<\/p>\n<p>Why we love it: The guest list is impressive \u2014 you\u2019ll find episodes featuring industry pioneers and thought leaders like Seth Godin, Rand Fishkin, and Tim Ferriss.<\/p>\n<p>Episode(s) to check out: As a guest on the Internet Marketing Podcast, I got to talk about leadership strategies and how they impact digital marketing success.<\/p>\n<p>Listen Here: <a href=\"https:\/\/play.acast.com\/s\/internetmarketing\/-406leadershipstrategiesforthedigitalage-interviewwithmichaelbrenner\">Leadership Strategies for the Digital Age<\/a><\/p>\n<p>Sound bite: \u201cMarketing is kind of like an investment in your retirement. It doesn\u2019t require an additional investment every single month or year, it just requires a consistent, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-isnt-customer-focused-not-making-impact\/\">customer-focused approach<\/a> . . . if you invest a small but consistent amount over time, you\u2019re going to see not just an increasing rate of return, but an accelerating rate of return.\u201d<\/p>\n<h2><a href=\"https:\/\/www.genehammett.com\/category\/leaders-in-the-trenches\/\">Leaders in the Trenches<\/a><\/h2>\n<p>What it\u2019s about: Features company leaders and executives who talk about topics related to growth marketing, culture, and leadership.<\/p>\n<p>Why we love it: This podcast features company leaders, but it&#8217;s also for them. The insights shared in each episode aim to help existing leaders find new ways to impact their organizations.<\/p>\n<p>Episode(s) to check out: I spent time talking to host Gene Hammett about how marketing leaders can drive growth by building a strong content strategy.<\/p>\n<p>Sound bite: \u201cThe [leadership] analogy I always use is: You can tell me to bake a cake and also tell me how to bake it. You can give me the ingredients and let me figure it out. Or you can tell me you want a cake and let me go buy the ingredients and figure out the recipe. But you can\u2019t have it both ways.\u201d<\/p>\n<p><iframe title=\"434 | Developing a Content Strategy with Michael Brenner\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jF2QMG3N6Tw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Magnificent Marketing Podcast<\/h2>\n<p>What it\u2019s about: The Magnificent Marketing Podcast interviews industry leaders on marketing best practices and cutting-edge trends in the marketing world.<\/p>\n<p>Why we love it: Host David Reimherr does a great job picking the brains of their guests to really get to the best insights they have to offer.<\/p>\n<p>Episode(s) to check out: I\u2019m lucky to have been on the Magnificent Marketing Podcast a few times. Most recently, I got to talk about a mindset shift I think every organization (especially marketing leaders) needs to make \u2014 that marketing in your organization should think like HR.<\/p>\n<p>Sound bite: \u201cMarketing\u2019s job is to activate the expertise and the passion inside their organizations.\u201d<\/p>\n<p><iframe title=\"Michael Brenner Discusses How HR Is the New Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OyhSQQDRLNY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/pamdidner.com\/podcasts\/\">Pam Didner Podcast<\/a><\/h2>\n<p>What it\u2019s about: Pam interviews guests on topics related to digital marketing, content marketing, and sales enablement.<\/p>\n<p>Why we love it: Every episode is both engaging and instructional \u2014 expect to get unique firsthand insights from guests and also takeaways to apply to your own strategy.<\/p>\n<p>Episode(s) to check out: Over the past few years, we\u2019ve seen no shortage of marker volatility and disruption. I got to talk to Pam about how marketers can take a leadership role during such times.<\/p>\n<p>Sound bite: \u201cWe have to redefine what marketing is, focus on results and put customers first across the entire organization. And that\u2019s a winning strategy for marketers. It\u2019s a winning strategy for marketing . . . The opposite is marketers are just people that do shit that people ask them to do. And what\u2019s that mean? It means creating brochures for products and making the banners for [events]. I mean, that\u2019s what marketers are going to end up being, and that\u2019s what marketing is going to end up doing in those organizations that don\u2019t make those changes now.\u201d<\/p>\n<p><iframe title=\"The Truth About Marketing in 2020 [Michael Brenner Interview]\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5hL--M0wWRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/podcast.insomnicat.com\/\" class=\"broken_link\">The Insomnicat Show<\/a><\/h2>\n<p>What it\u2019s about: The Insomnicat Show isn\u2019t a marketing podcast. It features leaders with many different backgrounds \u2014 doctors, authors, speakers, comedians, psychologists, analysts and more.<\/p>\n<p>Why we love it: You never know what to expect topic-wise in the next Insomnicat Show episode, but you can be sure it won\u2019t fail to provide valuable nuggets of insight. For marketers, most of these insights can in some way be applied to a human- and customer-centered strategy \u2014 even if the original insight has nothing to do with marketing itself. It\u2019s a great listen to widen your general perspective.<\/p>\n<p>Episode(s) to check out: My conversation on The Imsomnicat Show was about how to gain buy-in for content marketing at your company.<\/p>\n<p>Sound bite: \u201cBeing able to present a business case for why marketers should do a certain thing to non-marketing business people is a skill set and a muscle that not a lot of us have really developed.\u201d<\/p>\n<p><iframe title=\"Podcast #9: Getting Budget for Content Marketing and How Mean People Suck\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/364-iQ-sWdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/everyonesocial.com\/engagement-drivers-podcast\/\">Engagement Drivers Podcast<\/a><\/h2>\n<p>What it\u2019s about: The Engagement Drivers Podcast is for marketing, sales, communications, and recruiting professionals and discusses how to drive authentic brand engagement.<\/p>\n<p>Why we love it: Many of the show\u2019s episodes cover what I believe to be a huge opportunity for companies: engaging employees as brand advocates.<\/p>\n<p>Episode(s) to check out: My time on the show was spent talking about how to activate employees by giving them a storytelling platform.<\/p>\n<p>Sound bite: \u201cEngage with the folks that want to share stories, that have a point of view, that have expertise, that have knowledge that should be shared with the outside world.\u201d<\/p>\n<p><iframe title=\"[Bitecast 21] Michael Brenner -- Activate Employees with a Storytelling Platform\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gJKEDl12eNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><a href=\"https:\/\/linkhumans.com\/category\/podcast\">The Employer Branding Podcast<\/a><\/h2>\n<p>What it\u2019s about: The Employer Branding Podcast is all about how to attract and retain top talent and strategies for providing a top employment experience.<\/p>\n<p>Why we love it: The show is a serious gold mine for company leaders who want to truly impact their company culture.<\/p>\n<p>Episode(s) to check out: On The Employer Branding Podcast I got to talk again about how your employees \u2014 all employees \u2014 can be marketers for your business.<\/p>\n<p>Listen here: <a href=\"https:\/\/linkhumans.com\/employees-marketers\/\">Why Employees Are Your New Marketers<\/a><\/p>\n<p>Sound bite: \u201cThere\u2019s an inextricable link, a direct tie, between organizations that are encouraging their employees to be authentically telling stories and sharing stories that matter to them and they have a passion around, and the kinds of companies that people want to be a part of. We all want to be part of a company that supports us as a person.\u201d<\/p>\n<h2>Boost Your Results with Content that Delivers<\/h2>\n<p>In 2022, high-value content is the key to digital marketing success. The team of writers and SEO experts at Marketing Insider Group can deliver you optimized, ready-to-publish content every week for one year or more \u2014 content designed specifically with your customer in mind.<\/p>\n<p>Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">SEO Blog Writing Service<\/a> or schedule a <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">quick consultation<\/a> with me to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There\u2019s truly a podcast for everyone and every mood. Marketers are no exception, and through the years I\u2019ve been lucky enough to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-82712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate List of Content Marketing Podcasts - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"These content marketing podcasts provide insights, advice, and commentary from some of the industry\u2019s top leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-ultimate-list-of-content-marketing-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate List of Content Marketing Podcasts - 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