{"id":83043,"date":"2022-10-11T10:00:39","date_gmt":"2022-10-11T14:00:39","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/yes-organic-search-rankings-are-important\/"},"modified":"2023-09-14T06:12:22","modified_gmt":"2023-09-14T10:12:22","slug":"yes-organic-search-rankings-are-important","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/yes-organic-search-rankings-are-important\/","title":{"rendered":"Yes, Organic Search Rankings Are Important!"},"content":{"rendered":"<p>Getting views on the content you publish for your website isn\u2019t exactly the easiest thing to accomplish. It\u2019s really easy to throw money at paid advertising to bolster your impressions on your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-content-marketing\/\">content marketing efforts<\/a>, even if it does hurt to see a chunk of your marketing budget disappear.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2962139\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/unnamed-7.gif\"  alt=\"Unnamed 7\" width=\"480\" height=\"270\" \/><\/p>\n<p>But believe it or not, organic search rankings can help out your website traffic even more than paid advertising! Not to mention, it\u2019s a cheaper way of going about marketing your site. Fueling the SEO machine is an important part of getting your content in front of your prospects\u2019 eyes.<\/p>\n<p>Organic search rankings are Google search results that appear on the first pages of results when you type in any search term. These results are based solely on algorithms, not advertising. You can tell which of your google results are paid for by the &#8220;sponsored&#8221; tag that appears by the title.<\/p>\n<p>The distinction between promoted and organic is important, as they both accomplish different goals.<\/p>\n<p>New to SEO? Here\u2019s a quick video to give you the cliff notes on organic search rankings from Brian Dean:<\/p>\n<p><iframe title=\"SEO for Beginners: Rank #1 In Google (FAST)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rpwD50v0Ubo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em><strong>Quick Takeaways:<\/strong><\/em><\/p>\n<ul>\n<li aria-level=\"1\"><em>Search engine optimization for your content and overall website is crucial to building your organic search rankings<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Content marketing is a sustainable way to create new traffic to your website and draw new eyes to your new product, but you can boost your views with paid content marketing<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Creating your content with SEO practices in mind will boost your overall engagements online<\/em><\/li>\n<\/ul>\n<h2>Getting general<\/h2>\n<p>Let\u2019s get some definitions out of the way so we\u2019re all on the same page!<\/p>\n<p><em><strong>Traffic:<\/strong><\/em><\/p>\n<p>Your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/gain-unfair-advantage-10-underutilized-traffic-sources-startups\/\">traffic<\/a> is the number of users that view your page. You can obtain traffic data using google analytics, which can also show you <em>exactly<\/em> where your views are coming from.<\/p>\n<p><strong><em>Conversions:<\/em><\/strong><\/p>\n<p>You need more than just views. Is your reader clicking your article just to immediately exit the page? You need more interaction than that, like sharing the post or interacting with your product and service pages.<\/p>\n<p>Your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/lead-conversion-rates-average\/\">conversion rate<\/a> is how many prospects are becoming customers, which should be your #1 priority.<\/p>\n<p><em><strong>SEO:<\/strong><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2962145 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/unnamed-4-7.png\" alt=\"summary of seo\" width=\"512\" height=\"351\" \/><\/p>\n<p><em>Source: WSI Proven Results<\/em><\/p>\n<p>Remember,<em> it\u2019s not just the content itself, but how you write it out<\/em>. Good <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-get-better-seo-results\/\">SEO\/SEM practices <\/a>are everything. They are how you make sure your articles <em><strong>rank above<\/strong><\/em> your competitors when prospects are searching for information.<\/p>\n<p>Some quick steps to improving your SEO rankings are:<\/p>\n<ul>\n<li aria-level=\"1\"><em>Modifying your URLs<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Utilizing <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-most-effective-guide-to-keyword-research\/\">keywords<\/a> and keyword research in your content<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Designing your page for the most user-friendly experience<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Using different tools and software to make the process easier<\/em><\/li>\n<\/ul>\n<p>An added bonus of using <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/automate-content-marketing\/\">SEO tools<\/a> is the ability to measure your progress through content marketing automation. We\u2019ll come back to this concept later, but by utilizing distribution software you can ensure your content is performing optimally.<\/p>\n<p>If SEO intimidates you, you can always <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/hire-blog-article-writers\/\">hire writers<\/a> that already have the know-how to do it for you. This practice can elevate your content overall, not just with search engine optimization.<\/p>\n<p>By seeking the best writers for your staff or as a consultant, you can take all the guesswork out of proper content marketing.<\/p>\n<h2>Why are organic search rankings so important?<\/h2>\n<p>Organic search is for the prospects you haven\u2019t made contact with yet. When they\u2019re searching for general terms related to your product or service, it\u2019s your aim to be one of the very first things they see on the page. It\u2019s you or your competitors.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2962150 size-full\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/unnamed-1-2-4.png\" alt=\"seo tactics\" width=\"512\" height=\"285\" \/><\/p>\n<p><em>Source: Marketing Charts<\/em><\/p>\n<p>For example, let\u2019s say your startup sells grilling aprons. Creating content focused around keywords like recipes or grills will bring your target prospects (grillers) to your site. As they read your blog, they\u2019ll realize \u201c<em>wow, I DO need a grilling apron for all this brisket I\u2019m cooking!<\/em>\u201d<\/p>\n<p>Some articles you\u2019d write using this example would be:<\/p>\n<p><em>The 15 Best Tools for your Grill<\/em><\/p>\n<p><em>Top BBQ Recipes for the Summer<\/em><\/p>\n<p><em>What Sauces are best for Grilling?<\/em><\/p>\n<p>This isn\u2019t just for selling products &#8211; the same idea applies to selling services too! If you\u2019re trying to gain clients for say, your real estate business, some article ideas include:<\/p>\n<p><em>What to Look For When Buying a House<\/em><\/p>\n<p><em>10 Things First-Time Homeowners Get Wrong<\/em><\/p>\n<p><em>Best Places to Live In (Your Area Here)<\/em><\/p>\n<p>By creating content based around the things your prospects are interested in, you\u2019re giving them a portal directly to your site.<\/p>\n<h2>Measuring your organic SEO rankings:<\/h2>\n<p>What\u2019s the point of putting in all this effort if you can\u2019t tell what\u2019s working? When creating your content marketing process, you have to define your <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/define-digital-marketing-kpis\/\">key performance indicators (KPIs)<\/a>.<\/p>\n<p>Examples of KPIs include:<\/p>\n<ul>\n<li aria-level=\"1\"><em>Measuring how a content marketing campaign impacts your sales team\u2019s productivity<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Understanding the percentage of customers that were marketing-generated and what business was earned from organic search<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Measuring hours of work put into content marketing for organic search vs money put into ad spending<\/em><\/li>\n<\/ul>\n<p>KPIs are your benchmarks for success, and every other metric is what defines your KPIs.<\/p>\n<p>Seeing how your organic search rankings are performing is crucial to a healthy digital marketing strategy. Luckily &#8211; there\u2019s some B2B tools designed to help you analyze your key metrics and strategy like Mailchimp and Google Analytics.<\/p>\n<h2>Followers and engagements:<\/h2>\n<p>An easy metric to check out the success of your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-social-media-is-important-for-business-marketing\/\">social media<\/a> is how many followers you are gaining and how many times your posts are being engaged with.<\/p>\n<p>You can check out what posts lead directly to a prospect or customer clicking through to your profile and clicking the follow button to stay up-to-date with your company.<\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/5-ways-to-analyze-social-media-marketing-performance\/\">Socialmediaexaminer.com<\/a> says:<\/p>\n<p><em>The number of social media followers you have matters because bigger numbers translate to higher levels of engagement and more traffic.<\/em><\/p>\n<p>Followers aren\u2019t everything though, engagement is! Engagement is any comment, like, or share that happens to one of your posts. Driving up engagement leads to social media platforms suggesting your content to their users.<\/p>\n<p>Being on the front page of someone\u2019s social media timeline is the golden goose of digital marketing. This is done through quality content appropriate to each platform and consistent monitoring of what <em>is<\/em> successful and what <em>isn\u2019t<\/em>.<\/p>\n<h2>Conversion rates:<\/h2>\n<p>This metric is the real shining gem of your content marketing efforts! Again, converting prospects should be your<strong> number one goal <\/strong>with content marketing.<\/p>\n<p>By figuring out what content does the best across what platforms, you can make better, more informed decisions on what media to spend the most time on.<\/p>\n<h2>Wrap up<\/h2>\n<p>Organic engagement isn\u2019t always easy to build, and you might be tempted to cheat a little and strictly use paid advertising. What\u2019s important to remember is that organic engagement works best in tandem with paid forms of advertising!<\/p>\n<p>Keeping diverse methods of distribution will bring your clients in from every part of the web. Now that you have the knowhow, <strong>it\u2019s time to work on building your organic search rankings!<\/strong><\/p>\n<p><em>Do you want to use some of the marketing strategies seen here on MIG\u2019s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a> or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting views on the content you publish for your website isn\u2019t exactly the easiest thing to accomplish. It\u2019s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear. But believe it or not, organic [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":83048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-83043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yes, Organic Search Rankings Are Important! - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Organic search rankings can help out your website traffic even more than paid advertising. Not to mention, rankings can save you money!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/yes-organic-search-rankings-are-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, Organic Search Rankings Are Important! - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Organic search rankings can help out your website traffic even more than paid advertising. 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