{"id":83187,"date":"2023-01-03T14:00:06","date_gmt":"2023-01-03T19:00:06","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/4-things-you-need-to-know-about-googles-helpful-content-update\/"},"modified":"2023-09-14T06:13:27","modified_gmt":"2023-09-14T10:13:27","slug":"4-things-you-need-to-know-about-googles-helpful-content-update","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/","title":{"rendered":"4 Things You Need To Know About Google&#8217;s Helpful Content Update"},"content":{"rendered":"<p>Google\u2019s helpful content update sets the stage for gaining more site traffic. Understanding the search engine\u2019s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility.<\/p>\n<p>Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder.<\/p>\n<p>Share content that aligns with Google\u2019s preferences to rank higher, gain more site traffic and grow your audience. Here\u2019s what you need to know about Google\u2019s update to live up to their standard of high quality information.<\/p>\n<p><em><strong>Key Takeaways<\/strong><\/em><\/p>\n<ul>\n<li aria-level=\"1\"><em>Google holds over 92% of search engine market shares worldwide &#8211; adhering to their ranking tips is key to increasing your site\u2019s visibility<\/em><\/li>\n<li aria-level=\"1\"><em>Google aims to reward quality content and minimize visibility of unsatisfying content<\/em><\/li>\n<li aria-level=\"1\"><em>SEO marketing strategies drive more than 50% of site traffic and depend on the sustained growth of your business<\/em><\/li>\n<li aria-level=\"1\"><em>Focus on increasing your portfolio of helpful, high-quality content and remove content that is deemed unhelpful<\/em><\/li>\n<\/ul>\n<p>Align your content with Google\u2019s update and use SEO best practices to share high-quality information that engages your audience.<\/p>\n<h2>Google\u2019s Helpful Content Update 101<\/h2>\n<p>Google\u2019s most recent search engine algorithm update, also known as Google\u2019s helpful content update, is part of the site\u2019s effort to improve the quality of content seen by searchers.<\/p>\n<p>The update introduced a new site-wide signal that works to measure and identify the added value and relevance of searchable content. The update is also now global, measuring content in all languages as opposed to only English.<\/p>\n<p>Google\u2019s goal is to reward content that provides information visitors are looking for, also known as <em>helpful content<\/em>. Helpful content will rank highly and result in more site traffic.<\/p>\n<p>Google also wants to weed out more content that doesn&#8217;t meet the expectations of visitors, commonly known as <em>unhelpful content<\/em>. Unhelpful content will rank poorly and lead to less site traffic.<\/p>\n<p>Since Google holds over <a href=\"https:\/\/mangools.com\/blog\/search-engines\/\">92%<\/a> of search engine market shares worldwide, making sure your content qualifies as helpful is key to having visibility. Later on, we\u2019ll discuss what steps to take to ensure you\u2019re sharing <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/\">high-quality content<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3102808\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-market-share.png\" alt=\"pie chart depicting search engine market shares worldwide\" width=\"1104\" height=\"804\" \/><\/p>\n<p><em>Image Source: Mangools<\/em><\/p>\n<h2>4 Things You Need to Know<\/h2>\n<p>Google\u2019s most recent helpful content update sheds some light on how you can heighten your chances of sharing content that ranks well. Here\u2019s what you need to know to see your content shine in Google searches.<\/p>\n<h3>Focus on People First<\/h3>\n<p>Google emphasizes that people-first content is rewarded with <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/seo-ranking-factors\/\">high rankings<\/a>. This means you should focus on sharing educational, user-friendly content to ensure your posts are regarded as helpful.<\/p>\n<p>Show first hand experience and avoid straying far from your topic to ensure a satisfying visitor experience. To better understand the significance of a people-first mindset, enjoy the short video below.<\/p>\n<p><iframe title=\"Put PEOPLE First | Simon Sinek\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NXNcGFZAu2s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: Simon Sinek<\/em><\/p>\n<p>Determine whether your content focuses on people-first by asking yourself the following questions:<\/p>\n<ul>\n<li aria-level=\"1\">Will your target audience find your content useful?<\/li>\n<li aria-level=\"1\">Is your site\u2019s purpose and focus clearly defined?<\/li>\n<li aria-level=\"1\">Does your content provide a cohesive understanding of information discussed?<\/li>\n<li aria-level=\"1\">Are your posts guided by Google\u2019s helpful content updates?<\/li>\n<\/ul>\n<p>If you answered yes to the questions above, it\u2019s likely that you\u2019re on track to sharing helpful content. If you answered no, it\u2019s not too late to get started. We\u2019ll cover ways to get back on the ball later on in this post.<\/p>\n<h3>Avoid Writing for Search Engines<\/h3>\n<p>Google advises to avoid writing content catered to search engines, or solely with intent to rank higher. Search engines saturated with content written to rank is frustrating for searchers and makes for an unsatisfying experience.<\/p>\n<p>Instead, focus your attention on creating engaging content. A <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-a-marketing-strategy\/\">marketing strategy<\/a> that overlooks human consumption will only confuse both the search engine and your readers, resulting in <em>unhelpful content<\/em>.<\/p>\n<p>It\u2019s time to re-evaluate your posts if you\u2019ve shared any content that:<\/p>\n<ul>\n<li aria-level=\"1\">Uses extensive automation<\/li>\n<li aria-level=\"1\">Summarizes other sites\u2019 content without adding value<\/li>\n<li aria-level=\"1\">Focuses solely on trending topics<\/li>\n<li aria-level=\"1\">Leaves readers unsatisfied<\/li>\n<li aria-level=\"1\">Aims to gain search traffic instead of educate visitors<\/li>\n<\/ul>\n<p>Using data to trick the system into ranking your content higher isn\u2019t a reliable marketing strategy. Instead, channel your energy into creating people-first content and raise your chances of high-ranking results.<\/p>\n<h3>Use SEO Best Practices To Bring Additional Value<\/h3>\n<p>With that in mind, it\u2019s both possible and advised to use a data-driven strategy to gain site traffic. Google confirms that having a people-first approach does not invalidate SEO best practices. They also recommend reading-up on their <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">SEO guide<\/a> for more tips.<\/p>\n<p>Following a strategy that accounts for SEO <em>and<\/em> customer interest will bring value to your content and keep readers satisfied. Over time, Google will acknowledge your effort and thank you with higher ranking content.<\/p>\n<p>SEO applies to both on-page and behind-the-scenes factors relevant to your site\u2019s growth. Best practices in SEO are always changing, so hiring <a href=\"https:\/\/marketinginsidergroup.com\/\">experts<\/a> to do the heaving lifting is one of the most efficient ways to capitalize on an <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-an-seo-marketing-strategy\/\">SEO-driven strategy<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3102825\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2022-10-31-at-12.21.38-PM.png\" alt=\"infographic depicting several factors that make up search engine optimization\" width=\"2044\" height=\"632\" \/><\/p>\n<p><em>Image Source: Seochatter<\/em><\/p>\n<p>Alt-text: infographic depicting several factors that make up search engine optimization<\/p>\n<p>Although SEO can be daunting to tackle, it\u2019s critical to seeing sustained success in Google searches. A marketing strategy that aligns with SEO drives more than <a href=\"https:\/\/www.webfx.com\/seo\/statistics\/\">50%<\/a> of all site traffic and has a heavy hand in the growth of your business.<\/p>\n<h3>Remove Unhelpful Content<\/h3>\n<p>Remember, Google\u2019s site-wide signal is constantly identifying valuable, relevant content that appears during searches. Google also aims to reduce visibility of content that\u2019s unhelpful, unnecessary or unreliable.<\/p>\n<p>Any content deemed as unhelpful will perform poorly in searches assuming there\u2019s better content available elsewhere. If you\u2019ve shared both helpful <em>and<\/em> unhelpful content, Google\u2019s perceived value of your site will decrease.<\/p>\n<p>Removing or updating unhelpful content from your site will increase the overall quality of your content and let Google know that you\u2019re dedicated to serving people-first.<\/p>\n<p>Prune your posts, weed out the weak and give your helpful content the spotlight it deserves. You\u2019ll benefit from a better site evaluation, increased value of content and higher rankings because Google trusts you.<\/p>\n<h2>What Does This Mean for Your Site?<\/h2>\n<p>Since Google\u2019s site signal is weighted, your focus should be on increasing the overall value of shared content. Sites with an unhelpful majority will notice a stronger impact than sites sharing mostly helpful content.<\/p>\n<p>If you\u2019ve already shared unhelpful content in the past, prioritize updating those posts with information that is educational, elaborate and engaging. Doing so will help minimize any negative impact that Google\u2019s updated algorithm will have on the visibility of your content. And then don\u2019t make the same mistakes again!<\/p>\n<p><em>The bottom line:<\/em> the more helpful content, the merrier. Here\u2019s some pointers on how to share high-quality, people-first content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3102829\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/helpful-content-checklist.jpeg\" alt=\"checklist for creating content according to Google\u2019s helpful content update\" width=\"1557\" height=\"850\" \/><\/p>\n<p><em>Image Source: No Brainer<\/em><\/p>\n<h3>Share Trustworthy Information<\/h3>\n<p>Most <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-is-the-1-ranking-factor-and-how-to-maximize-it\/\">high-ranking content<\/a> can be trusted. Similarly, most trustworthy content is highly-ranked.<\/p>\n<p>Trustworthy content includes original, insightful information. Create content that demonstrates expertise so readers trust your site and feel satisfied leaving your page.<\/p>\n<p>Sharing helpful content also means checking your facts. Posting untrue information is a sure-fire way to be deemed untrustworthy and get knocked down in rankings.<\/p>\n<h3>Post Well-Written Content<\/h3>\n<p>Most people won\u2019t trust an article with elementary content and neither should you. Build your quality-content portfolio by:<\/p>\n<ul>\n<li aria-level=\"1\">Communicating cohesive ideas<\/li>\n<li aria-level=\"1\">Explaining topics in-depth<\/li>\n<li aria-level=\"1\">Proofreading for grammatical errors<\/li>\n<li aria-level=\"1\">Adhering to optimal length<\/li>\n<\/ul>\n<p>Be clear, be specific and stick to a word count that\u2019s representative of similar top-ranking articles. Only include information that\u2019s necessary to educate and remove anything that\u2019s not relevant to your topic. This way, Google will note your content as a valuable contribution.<\/p>\n<h3>Address Your Target Audience<\/h3>\n<p>Demonstrate your dedication to posting people-first content by directly <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-b2b-content-your-audience-actually-wants-to-read\/\">addressing your target audience<\/a>. Make your target audience feel seen and satisfied after a visit by covering topics of interest and answering their questions.<\/p>\n<p>Doing so will create an emotional bond and build trust between you and your readers. This raises the likelihood of readers returning to your site and increases Google\u2019s perceived quality of your content.<\/p>\n<h2>Share Helpful Content Today<\/h2>\n<p>Following the preferences of Google\u2019s helpful content update is the best way to keep your content at the front of the line. Secure your spot for success by using an SEO marketing strategy to share quality content.<\/p>\n<p>Creating helpful content consistently is a tall order. Share quality content today with the help of marketing strategy experts, <a href=\"https:\/\/marketinginsidergroup.com\/\">Marketing Insider Group<\/a>. Check out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">SEO blog writing service<\/a> or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s helpful content update sets the stage for gaining more site traffic. Understanding the search engine\u2019s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-83187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Things You Need To Know About Google&#039;s Helpful Content Update - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Here\u2019s what you need to know about Google\u2019s helpful content update to align with their preference for helpful, high-quality content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Things You Need To Know About Google&#039;s Helpful Content Update - 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