{"id":83896,"date":"2023-04-25T10:00:59","date_gmt":"2023-04-25T14:00:59","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/"},"modified":"2023-09-14T06:19:28","modified_gmt":"2023-09-14T10:19:28","slug":"google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/","title":{"rendered":"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)"},"content":{"rendered":"<p>Since November of 2020, <a href=\"https:\/\/www.theverge.com\/2023\/1\/19\/23562966\/cnet-ai-written-stories-red-ventures-seo-marketing\">CNET<\/a>, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/content-marketing-seo-ranking\/\">rank highly<\/a> in Google search, and then monetize that traffic with affiliate links \u2013 which plays out to be a massively lucrative <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/small-business-marketing-strategies\/\">strategy<\/a>, if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET\u2019s expenses significantly, <em>really<\/em> maximizing their ROI.<\/p>\n<p>Good idea, right? Not quite. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google\u2019s SEO guidelines.<\/p>\n<p>But <em>another<\/em> problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. And what we\u2019re quickly learning is that when robots report tech news instead of humans, the authority and trustworthiness of their content is pretty non-existent \u2013 further rebelling against <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-an-seo-marketing-strategy\/\">SEO best practices<\/a>.<\/p>\n<p>Now, we can all make assumptions about how Google will punish CNET for publishing content designed to boost their revenue, but the reality is that we really don\u2019t know. With the growing popularity of AI and transformation of the technical landscape, we\u2019re all left wondering: will Google penalize AI-generated content?<\/p>\n<p><em><strong>Quick Takeaways<\/strong><\/em><\/p>\n<ul>\n<li aria-level=\"1\"><em>Google&#8217;s guidelines emphasize the importance of creating high quality content with expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) in order to rank<\/em><\/li>\n<li aria-level=\"1\"><em>Google released its own AI chatbot, Bard, indicating that it supports the use of AI for content creation as long as it delivers value to humans<\/em><\/li>\n<li aria-level=\"1\"><em>Being transparent about your content&#8217;s author is key to demonstrating authority and trustworthiness to your audience<\/em><\/li>\n<li aria-level=\"1\"><em>By refining AI-generated content with one&#8217;s own experience and expertise, <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/what-is-marketing\/\">marketers<\/a> and content creators can use AI as a tool to deliver value to their audiences<\/em><\/li>\n<\/ul>\n<p>By using AI as a tool, content creators can deliver valuable, high quality content to their readers while also meeting Google\u2019s guidelines.<\/p>\n<h2>Will Google Penalize AI-Generated Content?<\/h2>\n<p>Good question. The simple answer is no, we don\u2019t think so. Here\u2019s why:<\/p>\n<p>Since AI generated content is relatively new and quickly catching steam, there is a lot of misinformation out there. We have to look at the cold hard facts we already know.<\/p>\n<p>In the past, Google has been pretty clear about its undying love for <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/\">high quality content<\/a>. If you\u2019re not familiar, you can read about Google\u2019s guidelines and latest Helpful Content Update <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/\">here<\/a>. Fast-forward to the present, Google has joined the masses and released its own AI chatbot, <a href=\"https:\/\/bard.google.com\/\">Bard<\/a>.<\/p>\n<p>Now, considering these two factors, it makes the most sense for Google to support what most SEO experts have been singing for a long time: as long as you\u2019re delivering value to humans via high quality content, your means of getting there doesn\u2019t matter. In other words, Google is still devoted to rewarding helpful content, regardless of who, or <em>what<\/em>, produces it.<\/p>\n<p>From Google itself:<\/p>\n<p style=\"text-align: center;\"><em>\u201cGoogle&#8217;s ranking systems aim to reward original, high quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.\u201d<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3359976\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content.png\" alt=\"image shows Google\u2019s acronym E-E-A-T describing qualities of high quality content\" width=\"1200\" height=\"630\" \/><\/p>\n<p><em>Source: SEO Inc.<\/em><\/p>\n<p>From this, we can gather that the <em>who, how, and why<\/em> of <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/benefits-of-outsourcing-your-content-creation\/\">content creation<\/a> isn\u2019t necessarily what you need to worry about. Instead, it\u2019s using these elements to weave expertise, experience, authority, and trust into your content.<\/p>\n<p>What we also need to keep in mind is that Google will penalize unoriginal, generalized content \u2013 which accurately describes the natural state of AI-generated content. This all goes to say that it\u2019s not the creator of content that we need to be weary of \u2013 it\u2019s (still) the value it delivers.<\/p>\n<h2>How To Use AI To Generate Content Without Being Penalized<\/h2>\n<p>So now we know: Google isn\u2019t going to ding you if you keep AI in your writing-toolbox. The key to success is learning <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/humanizing-ai-generated-content-a-guide-for-content-teams\/\">how to properly use AI<\/a> so your content is chock-full of:<\/p>\n<ul>\n<li aria-level=\"1\">Experience<\/li>\n<li aria-level=\"1\">Expertise<\/li>\n<li aria-level=\"1\">Authoritativeness<\/li>\n<li aria-level=\"1\">Trustworthiness<\/li>\n<\/ul>\n<p>As long as you incorporate these key qualities into the <em>who, how, and why<\/em> of your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ai-content-marketing\/\">AI-generated content<\/a>, your content will hold value in the eyes of Google.<\/p>\n<h3>Who?<\/h3>\n<p>For your content to be well-received by both your audience and Google, make sure readers don\u2019t have to ask \u201cwho\u201d created your content. Be transparent about your content\u2019s author\/s by including bylines, and don\u2019t be afraid to give further background and information on their areas of expertise, either.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359977\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content2.png\" alt=\"screenshot shows example of Michael Brenner\u2019s Marketing Insider Group byline\" width=\"1600\" height=\"670\" \/><\/p>\n<p>This really hones in on the \u201cauthoritativeness\u201d and \u201ctrustworthiness\u201d of E-E-A-T, positioning your content to offer value to readers and <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/seo-ranking-factors\/\">perform well on SERPs<\/a>.<\/p>\n<h3>How?<\/h3>\n<p>To best utilize AI to create high quality content, we recommend asking AI to generate a baseline for your writing.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3359978\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content3.png\" alt=\"screenshot of ChatGPT chat shows example of baseline for high quality content\" width=\"1618\" height=\"758\" \/><\/p>\n<p><em>Image Source: ChatGPT<\/em><\/p>\n<p>Then, you can mix in your own experience and expertise and curate the copy it spits out. This way, you can ensure you\u2019re publishing pieces that demonstrate authoritativeness and trustworthiness to readers.<\/p>\n<h3>Why?<\/h3>\n<p>Google says itself that:<\/p>\n<p style=\"text-align: center;\"><em>\u201cAI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.\u201d<\/em><\/p>\n<p>As marketers, content creators, and business <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\">leaders<\/a>, it\u2019s important for us to harness the power of AI so we can use it to offer more value to our audiences. You can start by learning how to:<\/p>\n<ul>\n<li aria-level=\"1\">Further develop valuable insights provided by AI using your own experience<\/li>\n<li aria-level=\"1\">Integrate credible sources into AI-generated content<\/li>\n<li aria-level=\"1\">Refine AI-generated content using your own unique skills and research<\/li>\n<\/ul>\n<p>The more you practice and perfect <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/ai-generated-content-marketing\/\">using AI as a tool<\/a>, the better your content will perform in the publishing environment. By turning AI-generated content into creative expressions of value, we can use AI as a tool to better serve our communities.<\/p>\n<h2>Start Creating High Quality Content Today!<\/h2>\n<p>So, will Google penalize AI-generated content? No, quite the contrary \u2013 Google supports the use of AI tools as long as you devote yourself to delivering high quality content. By incorporating expertise, experience, authoritativeness, and trustworthiness into your writing, you can satisfy both your audience and Google\u2019s guidelines.<\/p>\n<p>Are you ready to master Google\u2019s algorithm? The best way to start is by publishing high quality content consistently. Get started today by checking out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a>, or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links \u2013 which plays out to be a massively lucrative strategy, if effective. Not to [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":83907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-83896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T14:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T10:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Basiura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Basiura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\"},\"author\":{\"name\":\"Lauren Basiura\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\"},\"headline\":\"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)\",\"datePublished\":\"2023-04-25T14:00:59+00:00\",\"dateModified\":\"2023-09-14T10:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\"},\"wordCount\":1076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\",\"name\":\"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png\",\"datePublished\":\"2023-04-25T14:00:59+00:00\",\"dateModified\":\"2023-09-14T10:19:28+00:00\",\"description\":\"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png\",\"width\":960,\"height\":540,\"caption\":\"|||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\",\"name\":\"Lauren Basiura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"caption\":\"Lauren Basiura\"},\"description\":\"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.\",\"url\":\"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group","description":"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/","og_locale":"en_US","og_type":"article","og_title":"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group","og_description":"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/","og_site_name":"Marketing Insider Group","article_published_time":"2023-04-25T14:00:59+00:00","article_modified_time":"2023-09-14T10:19:28+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png","type":"image\/png"}],"author":"Lauren Basiura","twitter_card":"summary_large_image","twitter_creator":"@brennermichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Lauren Basiura","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/"},"author":{"name":"Lauren Basiura","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83"},"headline":"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)","datePublished":"2023-04-25T14:00:59+00:00","dateModified":"2023-09-14T10:19:28+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/"},"wordCount":1076,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/","name":"Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead) - Marketing Insider Group","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png","datePublished":"2023-04-25T14:00:59+00:00","dateModified":"2023-09-14T10:19:28+00:00","description":"Will Google penalize AI-generated content? Here\u2019s how to use AI as a writing tool while still meeting Google\u2019s SEO guidelines.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/will-google-penalize-ai-generated-content0.png","width":960,"height":540,"caption":"|||"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83","name":"Lauren Basiura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","caption":"Lauren Basiura"},"description":"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.","url":"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/83896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=83896"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/83896\/revisions"}],"predecessor-version":[{"id":83906,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/83896\/revisions\/83906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/83907"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=83896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=83896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=83896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}