{"id":83925,"date":"2023-05-01T10:00:47","date_gmt":"2023-05-01T14:00:47","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/uncategorized\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/"},"modified":"2023-09-14T06:19:37","modified_gmt":"2023-09-14T10:19:37","slug":"the-cant-miss-list-of-video-marketing-statistics-with-sources","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/","title":{"rendered":"The Can&#8217;t-Miss List of Video Marketing Statistics (with Sources)"},"content":{"rendered":"<p>It\u2019s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we\u2019ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\">content marketing<\/a> arsenal.<\/p>\n<p>But how powerful is it <em>really<\/em>, you ask? We\u2019re letting the numbers speak for themselves. We have compiled a list of the can\u2019t-miss video marketing stats that every marketer and content creator needs to know. Whether it\u2019s your first time in the video marketing pool or you\u2019re a seasoned professional, understanding the impact that video marketing has on your audience will help maximize your <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/what-is-marketing\/\">marketing<\/a> efforts and drive real results.<\/p>\n<p><strong><em>Quick Takeaways<\/em><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><em>91% of businesses use video as a marketing tool, and videos are twice as likely to be shared than any other type of content<\/em><\/li>\n<li aria-level=\"1\"><em>94% of marketers say that video has improved customer knowledge, and 87% of marketers say that video provides a positive ROI\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>People consume an average of 18 hours of video each week, and 75% of people watch short-form video content on their mobile device<\/em><\/li>\n<li aria-level=\"1\"><em>Including video on your landing page can increase your conversion rate by up to 80%<\/em><\/li>\n<\/ul>\n<p>By considering key video marketing stats as you perfect your <a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/small-business-marketing-strategies\/\">content marketing strategy<\/a>, you can maximize the effectiveness of your business\u2019s content.<\/p>\n<h2>Key Video Marketing Stats<\/h2>\n<p>The <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/creating-video-content-marketing\/\">video marketing<\/a> stats below will help you craft a content marketing strategy that drives growth for your business.<\/p>\n<h3>1. 91% of businesses use video as a marketing tool in 2023<\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3365897\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats.png\" alt=\"video marketing stats graph that shows 91% of businesses use video marketing as a tool\" width=\"800\" height=\"450\" \/><\/p>\n<p><em>Image Source: Wyzowl<\/em><\/p>\n<p>This comes as no surprise, since there are <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\">244.4<\/a> million digital video viewers in the United States alone.<\/p>\n<h3>2. Video uploads have increased by 263.4% in 5 years<\/h3>\n<p><em>Source: Wistia<\/em><\/p>\n<p>That\u2019s because <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\">91%<\/a> of consumers want to see more online video content from brands.<\/p>\n<h3>3. 52% of companies create videos to educate their audience<\/h3>\n<p><em>Source: Wistia<\/em><\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/exciting-video-marketing-trends\/\">Tutorials and explainer videos<\/a> are especially helpful in educating audience members about your business\u2019s products and services.<\/p>\n<h3>4. Videos are twice as likely to be shared than any other type of content<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p>Many companies use video marketing to increase sales, enhance brand awareness, and build trust with current customers.<\/p>\n<h3>5. 92% of marketers now say that videos are a very important part of their marketing strategy as of 2023<\/h3>\n<p><em>Source: Demand Sage<\/em><\/p>\n<p>In fact, <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\">78%<\/a> of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website.<\/p>\n<h2>Benefits of Video Marketing<\/h2>\n<h3>6. Over 60% of marketers consider video to be very\/extremely important to their marketing strategy<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3365915\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats2.png\" alt=\"graph shows that 60% of marketers consider video to be very\/extremely important to their marketing strategy\" width=\"650\" height=\"369\" \/><\/p>\n<p><em>Image Source: Biteable<\/em><\/p>\n<h3>7. 84% of video marketers think video has helped with lead generation<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p>Posting brand videos on <a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-social-media-isnt-enough-to-drive-your-business-growth\/\">social media<\/a> is a great way to reach new audience members, and ultimately land new customers.<\/p>\n<h3>8. 94% of marketers claim that video has improved customer knowledge of their goods or services<\/h3>\n<p><em>Source: Demand Sage<\/em><\/p>\n<p>In fact, <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">72%<\/a> of customers say that they would rather learn about a business\u2019s products and services via video.<\/p>\n<h3>9. 87% of marketers say that video provides a positive return on investment (ROI)<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3365933\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-markwting-stats7.png\" alt=\"graph shows that 87% of marketers say that video provides a positive return on investment \" width=\"1024\" height=\"768\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>And, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">83%<\/a> of marketers say that video marketing has helped increase the average time spent on their website.<\/p>\n<h2>Video Marketing Stats About Your Audience<\/h2>\n<h3>10. 96% of consumers have watched explainer videos to learn about a product or service<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p>Ultimately leading to 94% of marketers reporting that video has helped their audience understand their business\u2019s values.<\/p>\n<h3>11. People consume an average of 18 hours of video each week<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p>That works out to about 2.5 hours per day, making room for many opportunities to engage with your audience via <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/\">high quality content<\/a>!<\/p>\n<h3>12. 80% of people prefer videos over written text<\/h3>\n<p><em>Source: Vimeo<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3365966\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats3.png\" alt=\"infographic shows that 80% of people prefer videos over written text\" width=\"1566\" height=\"950\" \/><\/p>\n<p><em>Image Source: Neal Schaffer<\/em><\/p>\n<h3>13. 87% of consumers want more videos from brands<\/h3>\n<p><em>Source: Wyzowl<\/em><\/p>\n<p><a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\">22%<\/a> of marketers are already creating videos <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\">several times per week<\/a>, and 14% are making videos every day.<\/p>\n<h3>14. 75% of people watch short-form video content on their mobile<\/h3>\n<p><em>Source: Inside Intelligence<\/em><\/p>\n<p>Whether it\u2019s a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/anatomy-of-the-perfect-blog-post\/\">blog post<\/a>, TikTok, or YouTube video, <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\">66%<\/a> of consumers find short-from videos to be the most engaging.<\/p>\n<h2>Video Marketing Channels<\/h2>\n<h3>15. YouTube has more than 2.5 Billion active users<\/h3>\n<p><em>Source: Statista<\/em><\/p>\n<p>And, it\u2019s the <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/#user\">2nd<\/a> most preferred <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/where-should-i-post-my-video-content-marketing\/\">online video channel<\/a> for millennials after Netflix.<\/p>\n<h3>16. Millennials are 1.9x more likely to tag a product on TikTok than on any other platform<\/h3>\n<p><em>Source: TikTok<\/em><\/p>\n<p>American users spend an average of <a href=\"https:\/\/invideo.io\/blog\/video-marketing-statistics\/\">46<\/a> minutes on TikTok every day, adding up to about 37 billion video views a month!<\/p>\n<h3>17. 70% of users swiped up on Instagram Stories ads to access a promoted website or product<\/h3>\n<p><em>Source: Instagram<\/em><\/p>\n<p>And actually, one-third of the most watched Instagram Stories were posted by business profiles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3365980\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats6.png\" alt=\"graphic shows that one-third of the most watched Instagram Stories were posted by business profiles\" width=\"1280\" height=\"720\" \/><\/p>\n<p><em>Image Source: In Video<\/em><\/p>\n<h3>18. Sponsored Instagram videos get 3x as many comments as sponsored photos<\/h3>\n<p><em>Source: Instagram<\/em><\/p>\n<p>And, social media videos in general get <a href=\"https:\/\/themarketinghelpline.com\/content-marketing-statistics\/\">48%<\/a> more views.<\/p>\n<h3>19. LinkedIn users are 20x more likely to share a video post<\/h3>\n<p><em>Source: Demand Sage<\/em><\/p>\n<p>Although, businesses can get <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-pages\/new-features\">24x<\/a> more comments and 7x more reactions on LinkedIn live-streams compared to a published video.<\/p>\n<h2>Video Marketing Best Practices<\/h2>\n<h3>20. 81% of marketers think videos that include music perform better<\/h3>\n<p><em>Source: Biteable<\/em><\/p>\n<p>And, 66% of marketers think that videos perform better when they include a voiceover. Moral of the story: your video\u2019s audio can make a major impact on views.<\/p>\n<h3>21. 90% of consumers use their mobile devices to watch video content<\/h3>\n<p><em>Source: WyzOwl<\/em><\/p>\n<p>\u2026ultimately causing total time spent watching videos to increase by about <a href=\"https:\/\/wistia.com\/about\/state-of-video\">249%<\/a> in 5 years.<\/p>\n<h3>22. 79% of people say user-generated content highly impacts their purchasing decisions<\/h3>\n<p><em>Source: TINT<\/em><\/p>\n<p>Not to mention, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">84%<\/a> of video watchers say that a brand video has convinced them to buy a product or service.<\/p>\n<h3>23. 64% of marketers think videos that include captions perform better<\/h3>\n<p><em>Source: Biteable<\/em><\/p>\n<p>And, including a video with captions on your landing page can <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-improve-your-content-conversion-rate\/\">increase your conversion rate<\/a> by up to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/03\/30\/video-for-conversion-rate-optimization\">80%<\/a>.<\/p>\n<h2>Perfect Content Marketing Strategy Today<\/h2>\n<p>The numbers don\u2019t lie \u2013 these video marketing stats prove the importance of using video as a tool to educate your views and generate qualified leads. When you understand the power of video marketing, you can use it to deliver high quality content that resonates with your audience.<\/p>\n<p>Are you ready to start cranking out high quality content? The key to success is consistency. Get started today by checking out our <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\">weekly blog content service<\/a>, or <a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">schedule a free consultation<\/a> now to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we\u2019ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-83925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Can&#039;t-Miss List of Video Marketing Statistics (with Sources) - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Here\u2019s our list of can\u2019t-miss video marketing stats that every marketer and content creator needs to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Can&#039;t-Miss List of Video Marketing Statistics (with Sources) - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s our list of can\u2019t-miss video marketing stats that every marketer and content creator needs to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T14:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T10:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"The Can&#8217;t-Miss List of Video Marketing Statistics (with Sources)\",\"datePublished\":\"2023-05-01T14:00:47+00:00\",\"dateModified\":\"2023-09-14T10:19:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\"},\"wordCount\":1059,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/video-marketing-stats0.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/the-cant-miss-list-of-video-marketing-statistics-with-sources\/\",\"name\":\"The Can't-Miss List of Video Marketing Statistics (with Sources) - 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