{"id":84546,"date":"2023-09-20T06:00:33","date_gmt":"2023-09-20T10:00:33","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=84546"},"modified":"2023-09-18T05:29:30","modified_gmt":"2023-09-18T09:29:30","slug":"types-of-ai","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/","title":{"rendered":"5 Types of AI All Marketers Should Know About"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI has caused a seismic shift in the marketing world over the past several years\u2014and we\u2019re talking about way more than <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/111-chatgpt-prompts-to-level-up-your-digital-marketing\/\">ChatGPT<\/a>. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. <\/span><span style=\"font-weight: 400;\">To stay ahead, it\u2019s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice. That\u2019s what we\u2019ll cover in this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re done reading, you\u2019ll have an understanding of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI\u2019s evolution in the marketing world<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top use cases for AI in marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Types of AI marketers should know and understand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to achieve the right human\/AI balance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.<\/span><\/p>\n<p><b><i>Quick Takeaways:<\/i><\/b><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">There are many types of AI helping marketers scale and enhance traditional strategies.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Nearly three-quarters of marketers now use AI to generate original content.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">AI is not a replacement for human marketers (and won\u2019t be any time soon).<\/span><\/i><\/li>\n<\/ul>\n<h2><b>AI in the Marketing World: An Overview<\/b><\/h2>\n<h3><b>AI\u2019s History in Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI in marketing may be trending more than ever, but it\u2019s not new to the 2020s. In fact, the first forms of it emerged in the <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/historical-evolution-ai-marketing-syed-jasminara\/\"><span style=\"font-weight: 400;\">50s and 60s<\/span><\/a><span style=\"font-weight: 400;\">, when marketing began to use tools like linear programming and decision trees to optimize marketing and sales strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it really took off later in the 20th century throughout the 80s and 90s, as AI-powered data analytics became more sophisticated, and the rise of digital communication channels like email and online chat opened the door for <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-communications-personalize\/\">marketing personalization<\/a> at scale. From then to now, in 2023, AI in marketing has evolved at an increasingly accelerated pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s only predicted to keep getting faster. According to Statista, as new AI tools and technologies in marketing are developed at a more rapid pace, its market value in the industry <a href=\"https:\/\/www.statista.com\/statistics\/1293758\/ai-marketing-revenue-worldwide\/#:~:text=In%202021%2C%20the%20market%20for,at%2015.84%20billion%20U.S.%20dollars.\">will reach $107B<\/a>\u2014nearly quadruple its current value.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3369558 size-full aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Market-Value-of-AI-in-Marketing.png\" alt=\"Bar graph showing the current and predicted market value of AI in marketing, which is expected to surpass $107B by 2028\" width=\"629\" height=\"433\" \/><\/p>\n<p><em>Image Source: Statista<\/em><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway: AI in marketing is here to stay, which makes it more important than ever for marketers to understand the different types of AI and how to leverage them strategically.\u00a0<\/span><\/p>\n<h3><b>How Marketers Use AI: 6 Important Use Cases<\/b><\/h3>\n<h4><b>Personalization<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. According to salesforce, <a href=\"https:\/\/www.salesforce.com\/uk\/blog\/2019\/03\/connect-to-your-customers-in-a-whole-new-way.html#:~:text=Personalisation%20is%20paramount%20to%20great,important%20to%20winning%20their%20business.\">more than 80%<\/a> of consumers in both spaces say being treated like a person, not a number, is critical to winning their business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3369559 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Salesforce-Personalization-Stat-1.png\" alt=\"84% of customers say being treated like a person, not a number, is very important to winning their business\" width=\"424\" height=\"488\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Source: Salesforce<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You might be thinking: Can AI really personalize marketing communications in a way that feels genuine?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is yes\u2014no doubt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is driving sophisticated personalization at scales not possible without it, allowing marketers to widen their reach without sacrificing the quality of their interactions. AI algorithms analyze user behavior and engagement patterns to tailor the entire buyer experience to their preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These same tools deliver insights to human marketers who can use them to be more personal in their manual outreach, too.<\/span><\/p>\n<h4><b>Sentiment Analysis<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Language-based AI technology enables marketers to analyze massive amounts of text content to see the sentiment behind it. This is critical for understanding how your products, services, and marketing content are all being perceived by your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: Using a language AI software tool, a marketer could analyze customer reviews and brand mentions across the web, using features that allow them to see patterns and trends around sentiment. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time.<\/span><\/p>\n<h4><b>Predictive Analytics<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">AI doesn&#8217;t just react; it predicts. In a marketing and business world that\u2019s moving faster than ever, this is a really important capability to have in your arsenal. AI-powered analytics tools can analyze vast data sets to forecast trends, anticipate market shifts, recognize changing <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/consumer-behavior-trends-marketers-are-watching\/\">consumer behavior<\/a> or sentiment, or identify emerging threats and opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this type of AI tool in place, marketers ensure they can always stay one step ahead of their external environment\u2014including competitors.<\/span><\/p>\n<h4><b>Optimized Advertising<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Every marketing dollar counts. AI aids in this by continuously monitoring ad performance across platforms. If an ad isn&#8217;t resonating on one platform but is performing exceptionally well on another, AI tools can automatically reallocate the budget, ensuring optimal ad spend and maximum ROI.<\/span><\/p>\n<h4><b>Content Generation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We all know by now that much of the content we see online today is created by generative AI tools a la ChatGPT. Using AI to actually generate new content has gotten its fair share of criticism in the industry, but there\u2019s no doubt that the capability is being used everywhere. While it has not yet proven ready to replace human writers, it\u2019s becoming a powerful support tool to scale <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/create-content-customers-love-to-read\/\">content creation<\/a>.<\/span><\/p>\n<h2><b>5 Types of AI Marketers Need to Know About<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So: Now that we\u2019ve covered the evolution of AI in marketing and how it\u2019s being used today, it\u2019s time to dive into the specific types of AI every marketer should know about. For each type, you\u2019ll find plenty of tools on the market to help you implement it. In this section, we\u2019ll focus on the type of AI itself rather than specific products or platforms.<\/span><\/p>\n<h3><b>Machine Learning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Machine Learning (ML) is a subset of AI that teaches machines to learn from data. For marketers, ML can be the secret weapon in understanding customer behaviors. It can predict which leads are most likely to convert or even detect when a customer might churn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing and learning from past data, ML models can do things like forecast pipeline activity, help to optimize pricing strategies, and continually improve lead targeting for higher conversions rates.<\/span><\/p>\n<h3><b>Generative AI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we touched on already, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-generative-ai-and-how-can-marketers-use-it-now\/\">generative AI<\/a> can create new content on its own\u2014and it\u2019s not just text, either. ChatGPT might be writing articles, but tools like <\/span><a href=\"https:\/\/www.artiphoria.ai\/?utm_source=gb&amp;utm_medium=c665752032637&amp;utm_campaign=20133869707151705104896&amp;utm_term=ai%20drawing%20tool&amp;gclid=CjwKCAjwjOunBhB4EiwA94JWsF-A-3N6x_2Fgda0Y8sEj0SRTdl7U82v5dlEtUr_v-fjupFtdIAOgxoCV54QAvD_BwE\"><span style=\"font-weight: 400;\">Artiphoria<\/span><\/a><span style=\"font-weight: 400;\"> (and many more) are designing images, and there are even <\/span><a href=\"https:\/\/dittomusic.com\/en\/blog\/ai-for-music-production-tools-for-musicians#:~:text=Amper%20is%20designed%20to%20require,licensed%20music%2C%20or%20premade%20loops.\"><span style=\"font-weight: 400;\">tools to compose original music<\/span><\/a><span style=\"font-weight: 400;\">. The possibilities start to feel endless when you consider these and potential other applications of generative AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, of all the types of AI we cover here, this is the one that gets the most buzz. What does it mean for human creativity and originality?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, we\u2019ll say this: Generative AI is not ready to replace human creators, and it\u2019s not happening any time soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But stubbornly resisting it as a content creation support tool is a miss\u2014and one that will likely put you behind competitors who are using it in their own strategies. <a href=\"https:\/\/research.mountain.com\/trends\/advertiser-outlook-on-generative-ai-sunny-with-a-side-of-caution\/\">Nearly three-quarters<\/a> of marketers already use generative AI actively at their companies.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3369562 aligncenter\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/Gen-AI-1.jpg\" alt=\"73% of marketers are using generative AI\" width=\"634\" height=\"476\" \/><\/p>\n<p>Plus, besides being a competitive necessity, generative AI helps you come up with new ideas, expand on your existing ones, find new resources, be more creative, scale the content creation process, and much more\u2014all without losing the human element of the process.<\/p>\n<h3><b>Natural Language Processing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Natural language processing (NLP) is a type of AI that enables machines to understand, interpret, and generate human language. NLP is the technology behind voice assistants like Siri or Alexa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, however, its capabilities go way beyond that. With NLP, marketers can gain qualitative customer insights that were previously impossible to extract at scale. It can be used to analyze customer feedback and monitor brand sentiment to stay ahead of potential issues, capitalize on opportunities, and continually improve strategy.<\/span><\/p>\n<h3><b>Conversational AI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Conversational AI is a technology that enables machines to simulate human-like conversations through text or voice interactions. In marketing, chatbots and virtual assistants are the stars of conversational AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can offer 24\/7 customer service, guide users through websites, or even help in <a href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/5-steps-to-achieve-lead-generation-roi\/\">lead generation<\/a> by qualifying prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With digital channels now the primary communication method for brands and customers, using conversational AI to engage audiences, especially new potential leads on your website, can massively increase <a href=\"https:\/\/marketinginsidergroup.com\/sales-alignment\/10-simple-tricks-to-accelerate-your-sales-pipeline\/\">pipeline<\/a> growth potential.<\/span><\/p>\n<h3><b>Programmatic Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Programmatic advertising automates the ad bidding process and leverages algorithms to drive smarter ad placement decisions. Instead of the traditional method of purchasing ad space, programmatic tools can bid on ads in real-time, targeting users more precisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of AI ensures that ads reach the right people at the right time, maximizing the return on advertising spend. It&#8217;s like having a virtual stock trader, but instead of trading stocks, it trades ad spaces.<\/span><\/p>\n<h2><b>Achieving the Right Human\/AI Balance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that integrating the types of AI we covered in this article into your <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-a-marketing-strategy\/\">marketing strategy<\/a> doesn\u2019t render human participation obsolete. The opposite is actually true. AI amplifies human creativity and intuition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While AI can analyze data and offer insights, it\u2019s human marketers who bring understanding of cultural nuances, emotional intelligence, and creative strategy to the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: AI can provide an array of design options, but the decision on which design captures the spirit of the brand and campaign still relies on the human <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/increased-performance-of-your-marketing-team\/\">marketing team<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, with every innovation in AI, ethical considerations become more paramount. AI-driven tools, while powerful, need human oversight to ensure they align with a brand&#8217;s values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short: AI presents an exciting frontier for marketers. But it\u2019s best to use it as a tool for enhancing and scaling marketing tactics rather than replacing any humans behind the strategy.<\/span><\/p>\n<h2><b>How Marketing Insider Group Can Help<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The team at Marketing Insider Group pairs cutting-edge AI tools with talented human writers to deliver optimized content tailored to each client\u2019s unique audience. <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\/\"><span style=\"font-weight: 400;\">Schedule a quick call<\/span><\/a><span style=\"font-weight: 400;\"> with me to learn more about how we do it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI has caused a seismic shift in the marketing world over the past several years\u2014and we\u2019re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it\u2019s critical for marketers to know the different types of AI [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":84552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-84546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of AI All Marketers Should Know About - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Learn the 5 types of AI you need to know as a marketer in 2023, plus ways to leverage them to scale and enhance marketing results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Types of AI All Marketers Should Know About - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Learn the 5 types of AI you need to know as a marketer in 2023, plus ways to leverage them to scale and enhance marketing results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T10:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-Feature-Image-Template-58-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Brenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BrennerMichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\"},\"author\":{\"name\":\"Michael Brenner\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/118d6e7d650168184b62731596035014\"},\"headline\":\"5 Types of AI All Marketers Should Know About\",\"datePublished\":\"2023-09-20T10:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\"},\"wordCount\":1646,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-Feature-Image-Template-58-2.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/types-of-ai\/\",\"name\":\"5 Types of AI All Marketers Should Know About - 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