{"id":84614,"date":"2023-10-10T06:00:50","date_gmt":"2023-10-10T10:00:50","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=84614"},"modified":"2023-09-30T09:38:49","modified_gmt":"2023-09-30T13:38:49","slug":"how-googles-eeat-guidelines-affect-your-content","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/","title":{"rendered":"How Google&#8217;s EEAT Guidelines Affect Your Content"},"content":{"rendered":"<p>Back in 2014, Google introduced something called \u201cEAT\u201d in their guidelines. It&#8217;s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google\u2019s <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/\">Medic update<\/a>. More recently, they added another &#8220;E&#8221; to the equation, leaving us with today\u2019s Google EEAT.<\/p>\n<p>Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google\u2019s guidelines. In this post, we\u2019re covering Google EEAT, how it affects your content, and how you can make sure your content abides by this framework. In turn, you\u2019ll see higher rankings, better engagement, and more traffic.<\/p>\n<p><strong><em>Quick Takeaways<\/em><\/strong><\/p>\n<ul>\n<li><em>Google EEAT evaluates content quality using Expertise, Experience, Authoritativeness, and Trustworthiness criteria.\u00a0<\/em><\/li>\n<li><em>EEAT, while not a direct &#8220;algorithmic factor,&#8221; has a major influence on how Google&#8217;s raters assess content quality.\u00a0\u00a0<\/em><\/li>\n<li><em>Google prioritizes content quality, source credibility, website security, user engagement, and brand thought leadership.\u00a0<\/em><\/li>\n<li><em>To rank higher, creators should focus on content quality, <a href=\"https:\/\/marketinginsidergroup.com\/strategy\/brand-storytelling-defined\/\">storytelling<\/a>, credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership.\u00a0<\/em><\/li>\n<\/ul>\n<h2>What is Google EEAT?<\/h2>\n<p>Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It&#8217;s a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/4-things-you-need-to-know-about-googles-helpful-content-update\/\">framework used by Google<\/a> to evaluate the quality of content on web pages, especially in the context of its search quality evaluator guidelines.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-84916\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-1024x559.png\" alt=\"graphic outlines each element of Google EEAT\" width=\"640\" height=\"349\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-1024x559.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-300x164.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-768x419.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-1536x838.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat1-2048x1117.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Fat Joe<\/em><\/p>\n<p>Here\u2019s a more detailed breakdown of each component:<\/p>\n<ol>\n<li aria-level=\"1\"><strong>(E)xperience. <\/strong>It&#8217;s not just about what you know, but also how you apply it. Experience speaks to the practical application of knowledge. It&#8217;s the difference between reading about a software update and actually implementing it in real-world scenarios.<\/li>\n<li aria-level=\"1\"><strong>(E)xpertise.<\/strong> This refers to the depth of knowledge or skill in a particular area. For example, if you&#8217;re a software company, Google wants to see that your content is written by experts in the software industry.<\/li>\n<li aria-level=\"1\"><strong>(A)uthoritativeness.<\/strong> This is about recognition. Are other reputable sites in your industry referencing your content? Do they see you as a <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\">thought leader<\/a>? It&#8217;s one thing to claim expertise, but being recognized by peers amplifies your credibility.<\/li>\n<li aria-level=\"1\"><strong>(T)rustworthiness.<\/strong> Nowadays, trust is more important than ever. Google wants to make sure that sites with high rankings are reliable and safe for users. This means not only providing accurate information, but also providing a secure browsing experience.<\/li>\n<\/ol>\n<p>Google&#8217;s emphasis on EEAT is part of its ongoing effort to help users find high quality, relevant, and trustworthy content in their search results.<\/p>\n<h2>What Google EEAT Means For Your Content<\/h2>\n<p>While EEAT isn\u2019t a direct &#8220;<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-get-better-seo-results\/\">algorithmic factor<\/a>,&#8221; it plays a significant role in how Google&#8217;s human search quality raters evaluate and understand the quality of content on web pages. These evaluations help Google refine its algorithms to prioritize high quality content in search results.<\/p>\n<p>This means that Google EEAT plays a major role in whether or not your content reaches its audience. If you want your content to perform in SERPs, here\u2019s what you need to know:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Quality over quantity.<\/strong> Gone are the days when churning out content in bulk guaranteed visibility. With EEAT, Google emphasizes <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/8-ways-content-experience-drives-revenue-growth\/\">content usefulness<\/a> over length. If you&#8217;re sharing expertise in a particular area, make sure it&#8217;s thorough, accurate, and valuable to your audience.<\/li>\n<li aria-level=\"1\"><strong>Credibility matters.<\/strong> Google wants to serve content from sources that are authoritative and trustworthy. This means your content should not only be well-researched, but also recognized and cited by others in your industry.<\/li>\n<li aria-level=\"1\"><strong>Engagement as a metric.<\/strong> If users find your content valuable, they&#8217;ll engage with it through longer read times, shares, or comments. Google sees this engagement as a sign of your content&#8217;s quality and relevance, further <a href=\"https:\/\/marketinginsidergroup.com\/search-marketing\/the-best-seo-strategies-that-actually-work-today\/\">boosting your SEO<\/a>.<\/li>\n<li aria-level=\"1\"><strong>Building relationships. <\/strong>EEAT is about establishing your brand as a thought leader. By consistently producing content that showcases your expertise and earns trust, you&#8217;re not just improving your SEO, but also building lasting relationships with your audience.<\/li>\n<li aria-level=\"1\"><strong>Safety first.<\/strong> Trustworthiness goes beyond just the accuracy of your content. Google also evaluates the security of your website. Making sure your site is secure, especially if you handle customer data, can positively impact your SEO.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-84917\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2-1024x618.png\" alt=\"graphic shows example of how businesses can make their websites secure\" width=\"640\" height=\"386\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2-1024x618.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2-300x181.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2-768x463.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2-1536x927.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat2.png 1830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Semrush<\/em><\/p>\n<p>Google&#8217;s algorithms are complex and take many factors into account when determining search rankings. The EEAT principles provide a guideline for content creators to understand what Google views as <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/quality-content\/\">high quality content<\/a>.<\/p>\n<p>By aligning your content with EEAT principles, you can not only boost visibility and ranking in search results, but also keep your highly-ranked content at the top of SERPs.<\/p>\n<h2>Boosting Your Content\u2019s EEAT<\/h2>\n<p>Almost <a href=\"https:\/\/serpwatch.io\/blog\/seo-statistics\/#:~:text=67.60%25%20of%20all%20the%20clicks,all%20positions%20receive%20equal%20traffic.\">68%<\/a> of all clicks on SERPs go to the first five results on page one. So, how do you get your content to rank in one of those top five spots?<\/p>\n<p>Follow the Google EEAT framework. By focusing on these principles, you&#8217;re not just optimizing for search engines, but rather creating content that resonates and leaves a lasting impact.<\/p>\n<p>Here\u2019s a closer look at what you can do to boost your content\u2019s EEAT:<\/p>\n<h3>1. Create High Quality Content<\/h3>\n<p>The foundation of any reputable online platform is its content, so every piece you produce should be of the highest quality.<\/p>\n<p>The most successful content is based on original research, has a variety of titles and subheadings, is updated every <a href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\">6-12<\/a> months, and provides a valuable reader experience.<\/p>\n<p>Focus on providing accurate, in-depth, and original information. By <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/top-content-marketing-agencies\/\">consistently sharing valuable content<\/a>, you not only cater to your readers, but also position your platform favorably in the eyes of search engines like Google. Always prioritize the needs and interests of your audience.<\/p>\n<p>Here\u2019s a short video with more tips on creating high quality content:<\/p>\n<p><iframe title=\"How To Create High Quality Content\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/z1znWeJIhMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>Video Source: In Front Marketing<\/em><\/p>\n<h3>2. Leverage Storytelling<\/h3>\n<p>The <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/6-examples-genius-brand-storytelling-see\/\">art of storytelling<\/a> has the power to transform even the most complex information into an engaging narrative. By incorporating stories into your content, you can make your message more relatable and memorable. It&#8217;s not just about laying out the facts, but rather connecting with your audience on a deeper level.<\/p>\n<h3>3. Cite Sources<\/h3>\n<p>To enhance the credibility of your content, always cite your sources\u2013and use credible ones. Content with cited data is higher performing, with <a href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\">5%<\/a> of high-performing articles having data studies, compared to 2% of low-performing articles.<\/p>\n<p>When you make a claim or reference a study, provide a link or mention the source. This will not only reinforce the authenticity of your content, but also demonstrates to your readers that you value accuracy and thorough research, leading to enhanced trust.<\/p>\n<h3>4. Build Backlinks<\/h3>\n<p>When they\u2019re from reputable websites, <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/5-things-to-keep-in-mind-while-building-backlinks\/\">backlinks<\/a> are like endorsements for your content. They signal to search engines that your platform is a valuable, reliable resource.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-84918\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4-1024x614.png\" alt=\"graphic shows example of backlinks earned on blog post\" width=\"640\" height=\"384\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4-1024x614.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4-300x180.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4-768x461.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4-1536x922.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat4.png 1700w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Image Source: Semrush<\/em><\/p>\n<p>To earn quality backlinks, think about using strategies like:<\/p>\n<ul>\n<li aria-level=\"1\">Guest posting<\/li>\n<li aria-level=\"1\">Collaborations<\/li>\n<li aria-level=\"1\">Outreach<\/li>\n<\/ul>\n<p>It\u2019s also important to include visuals in your content, like images, videos and infographics. A recent study shows that articles with 7 or more images get <a href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\">555%<\/a> more backlinks and 259% more page views than those without images.<\/p>\n<h3>5. Include Credibility Signals<\/h3>\n<p>It&#8217;s key to provide tangible evidence of your expertise and credibility. Post any relevant certifications, memberships, or awards on your platform. If you&#8217;ve been recognized or featured in well-known publications, make sure to highlight that. These kinds of signals will reassure both your readers and search engines about your authority.<\/p>\n<h3>6. Encourage Customer Reviews\/Testimonials<\/h3>\n<p>Feedback from happy customers can really boost your platform&#8217;s reputation. Encourage your clients to share their experiences and testimonials. These will help build trust among potential customers and highlight your commitment to quality and customer satisfaction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-84919\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-1024x566.png\" alt=\"screenshot shows example of highlighted customer testimonials\" width=\"640\" height=\"354\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-1024x566.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-300x166.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-768x424.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-1536x849.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/10\/google-eeat3-2048x1132.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>7. Be a Thought Leader<\/h3>\n<p>To really stand out, you need to be able to anticipate and influence trends in your industry. By <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-create-effective-thought-leadership-content\/\">sharing your own unique insights<\/a>, forecasting industry changes, and voicing your (educated) opinions, you can establish yourself as a thought leader. This not only enhances your EEAT, but also positions you as a go-to authority in your field.<\/p>\n<h2>Create High Quality Content Today with MIG<\/h2>\n<p>The Google EEAT framework focuses on the importance of quality, credibility, and trustworthiness. As content creators, it&#8217;s our job to make sure our content not only meets, but exceeds these standards. By embracing Google EEAT principles, we can create content that both ranks well and genuinely serves and resonates with our audience.<\/p>\n<p>Are you ready to create high quality content consistently? Check out our\u00a0<a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services\">SEO Blog Writing Service<\/a>\u00a0or schedule a\u00a0<a href=\"https:\/\/go.marketinginsidergroup.com\/free-consultation\">quick consultation<\/a>\u00a0to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2014, Google introduced something called \u201cEAT\u201d in their guidelines. It&#8217;s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google\u2019s Medic update. More recently, they added another &#8220;E&#8221; to the equation, leaving us with today\u2019s Google EEAT. Long [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":84615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-84614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google&#039;s EEAT Guidelines Affect Your Content - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google&#039;s EEAT Guidelines Affect Your Content - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T10:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lauren Basiura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Basiura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\"},\"author\":{\"name\":\"Lauren Basiura\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\"},\"headline\":\"How Google&#8217;s EEAT Guidelines Affect Your Content\",\"datePublished\":\"2023-10-10T10:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\"},\"wordCount\":1423,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\",\"name\":\"How Google's EEAT Guidelines Affect Your Content - Marketing Insider Group\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp\",\"datePublished\":\"2023-10-10T10:00:50+00:00\",\"description\":\"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp\",\"width\":960,\"height\":540,\"caption\":\"Google EEAT\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\",\"name\":\"Lauren Basiura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"caption\":\"Lauren Basiura\"},\"description\":\"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.\",\"url\":\"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Google's EEAT Guidelines Affect Your Content - Marketing Insider Group","description":"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/","og_locale":"en_US","og_type":"article","og_title":"How Google's EEAT Guidelines Affect Your Content - Marketing Insider Group","og_description":"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.","og_url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/","og_site_name":"Marketing Insider Group","article_published_time":"2023-10-10T10:00:50+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp","type":"image\/webp"}],"author":"Lauren Basiura","twitter_card":"summary_large_image","twitter_creator":"@brennermichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Lauren Basiura","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/"},"author":{"name":"Lauren Basiura","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83"},"headline":"How Google&#8217;s EEAT Guidelines Affect Your Content","datePublished":"2023-10-10T10:00:50+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/"},"wordCount":1423,"commentCount":0,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/","url":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/","name":"How Google's EEAT Guidelines Affect Your Content - Marketing Insider Group","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp","datePublished":"2023-10-10T10:00:50+00:00","description":"Explore the Google EEAT framework and discover key strategies to enhance content quality, credibility, and visibility in search results.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/content-marketing\/how-googles-eeat-guidelines-affect-your-content\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/google-eeat.webp","width":960,"height":540,"caption":"Google EEAT"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83","name":"Lauren Basiura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","caption":"Lauren Basiura"},"description":"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.","url":"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/84614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=84614"}],"version-history":[{"count":4,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/84614\/revisions"}],"predecessor-version":[{"id":84915,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/84614\/revisions\/84915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/84615"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=84614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=84614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=84614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}