{"id":99336,"date":"2025-05-19T06:00:29","date_gmt":"2025-05-19T10:00:29","guid":{"rendered":"https:\/\/marketinginsidergroup.com\/?p=99336"},"modified":"2025-05-16T14:30:06","modified_gmt":"2025-05-16T18:30:06","slug":"how-crm-helps-with-community-management","status":"publish","type":"post","link":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/","title":{"rendered":"How CRM Helps with Community Management"},"content":{"rendered":"<p><a href=\"https:\/\/www.thinkific.com\/blog\/how-to-build-an-online-community\/\" class=\"broken_link\">Building a community<\/a> takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes.<\/p>\n<p>That\u2019s where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, they\u2019ve quietly become a powerhouse for growing and managing thriving brand communities.<\/p>\n<p>So if you&#8217;re still juggling spreadsheets or DM threads to keep up with your audience, you&#8217;re missing out on what a CRM can actually do.<\/p>\n<p><strong><em>Quick Takeaways:<\/em><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><em>CRM tools help you understand who\u2019s in your community and how they interact.<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Personalization becomes easier when you\u2019ve got detailed member profiles in one place.<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Automated workflows keep your community engaged without needing 24\/7 manual effort.<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Integration with social platforms and support channels creates a seamless experience.<\/em><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><em>Data from CRM systems helps refine your community strategy over time.<\/em><\/li>\n<\/ul>\n<h2>What Does CRM Have to Do With Community Management?<\/h2>\n<p>Think of a community like a dinner party. You don\u2019t just want people to show up\u2014you want them to stay, talk to each other, and leave feeling good about the host.<\/p>\n<p>That takes more than sending invitations. You\u2019ve got to remember dietary preferences, make thoughtful introductions, and know when to refill someone\u2019s drink.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/crm-and-marketing-management\/\">CRM<\/a> does the digital version of that. It helps you keep track of who your people are, how they\u2019ve interacted with your brand, what they care about, and how you can keep the conversation going in a way that matters to them.<\/p>\n<p>So, no\u2014it\u2019s not just a glorified contacts list. CRM platforms give you the tools to nurture your audience, anticipate needs, and manage relationships across multiple touchpoints.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-99340\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-1024x573.png\" alt=\"benefits of CRM statistics\" width=\"640\" height=\"358\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-1024x573.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-300x168.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-768x430.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-1536x860.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management1-2048x1147.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em><a href=\"https:\/\/pipelinecrm.com\/blog\/crm-statistics\/\">Image source<\/a><\/em><\/p>\n<h2>CRM Helps You Know Your People<\/h2>\n<p>Community isn\u2019t about follower counts. It\u2019s about connection.<\/p>\n<p><a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/the-importance-of-integrating-crm-with-marketing-automation\/\">CRM software gives you a single source of truth about your members.<\/a> You\u2019ll see who joined last week, who\u2019s been around for years, who engages regularly, and who\u2019s starting to ghost.<\/p>\n<p>Many CRMs allow you to segment contacts based on behavior, interests, engagement level, or role within the community. That means you\u2019re not sending the same content to everyone and hoping it lands. You\u2019re sending relevant messages to the right people at the right time.<\/p>\n<p>For example, someone who attended your last three webinars might be ready to become a community moderator. Someone who\u2019s new might need onboarding content. CRM helps you act accordingly.<\/p>\n<h2>CRM Powers Personalized Engagement<\/h2>\n<p>Nothing builds loyalty faster than feeling seen.<\/p>\n<p>With CRM, you\u2019re not just tracking basic data. You\u2019re keeping notes on interactions, preferences, interests, past purchases, and more. That turns generic broadcasts into thoughtful messages.<\/p>\n<p>Let\u2019s say you run a Slack community for SaaS founders. A CRM can trigger a check-in email when someone hits their 30-day join mark. Or surface a relevant blog post if they downloaded a certain resource.<\/p>\n<p>Better yet, CRM tools like HubSpot or ActiveCampaign let you build sequences that respond to behavior. Did they click a link in your newsletter? Comment on your last post? That can guide the next touchpoint.<\/p>\n<p>The result? Conversations feel more human\u2014and less like they\u2019re coming from a robot with zero memory.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-99341\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2-1024x569.png\" alt=\"CRM buyer survey\" width=\"640\" height=\"356\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2-1024x569.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2-300x167.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2-768x427.png 768w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2-1536x854.png 1536w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/CRM-community-management2.png 2022w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em><a href=\"https:\/\/pipelinecrm.com\/blog\/crm-statistics\/\">Image source\u00a0<\/a><\/em><\/p>\n<h2>CRM Keeps Community Touchpoints Organized<\/h2>\n<p>Between email, social, webinars, in-person meetups, support tickets, and DMs\u2014it gets chaotic fast.<\/p>\n<p>CRM brings <a href=\"https:\/\/steadfastcollective.com\/articles\/the-ultimate-guide-to-crm-systems-for-online-communities-part-1\">order<\/a> to the mess. Every interaction, across every channel, gets logged in one place. That means no more wondering if someone already received a reply. Or accidentally forgetting a loyal community member\u2019s feature request.<\/p>\n<p>CRMs also help assign tasks, schedule follow-ups, and send reminders. Platforms like Zoho CRM and Salesforce let you tag teammates, assign leads, or trigger alerts based on activity. That keeps your whole team aligned on community priorities.<\/p>\n<p>Nobody falls through the cracks, and no idea gets lost in an email abyss.<\/p>\n<h2>CRM Integrates with Your Favorite Community Tools<\/h2>\n<p>Good news: You don\u2019t have to ditch the tools you already love.<\/p>\n<p>Most CRM systems integrate with platforms like Slack, Discord, Circle, Facebook Groups, and even Zoom or Eventbrite. You can sync events, track RSVPs, log social interactions, and connect everything back to your main CRM dashboard.<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">Someone joins your private Facebook group \u2192 they get added to your CRM list.<\/li>\n<li aria-level=\"1\">They attend a live Q&amp;A on Zoom \u2192 the CRM logs the activity.<\/li>\n<li aria-level=\"1\">They open three newsletters in a row \u2192 automation invites them to a higher-engagement tier.<\/li>\n<\/ul>\n<p>That level of tracking helps you build smarter workflows and more targeted outreach without doing everything manually.<\/p>\n<h2>CRM Data Drives Smarter Decisions<\/h2>\n<p>You can\u2019t improve what you don\u2019t track.<\/p>\n<p>CRM systems help you see what\u2019s working and what\u2019s not. You\u2019ll know which messages drive replies, which events get the best turnout, and which community members are the most active.<\/p>\n<p>Over time, that data lets you optimize your community experience. Want to reduce churn? Look at what top contributors have in common and build a retention campaign. Want to grow faster? Track referral sources and double down on what brings in the most engaged people.<\/p>\n<p>Some CRMs even offer predictive analytics. That means they can suggest next steps based on previous user behavior\u2014like prompting you to send a re-engagement message if someone\u2019s been quiet for 60 days.<\/p>\n<p>You don\u2019t need to guess what people want. The data shows you.<\/p>\n<h2>Common Challenges (And How CRM Solves Them)<\/h2>\n<p>Every community manager hits a wall eventually. Maybe you\u2019re overwhelmed by DMs. Maybe you\u2019re struggling to scale without losing that personal touch.<\/p>\n<p>CRM steps in quietly, but powerfully.<\/p>\n<p><strong>Too many tools, too little time?<\/strong><br \/>\nCRM pulls everything into one place, so you&#8217;re not bouncing between apps.<\/p>\n<p><strong>Can&#8217;t remember who&#8217;s who?<\/strong><br \/>\nCRM keeps detailed member profiles so you can refresh your memory before every conversation.<\/p>\n<p><strong>Engagement falling flat?<\/strong><br \/>\nCRM lets you test and optimize messages based on real behavior.<\/p>\n<p><strong>Manual work dragging you down?<\/strong><br \/>\nCRM automation handles repetitive tasks while you focus on building relationships.<\/p>\n<p><iframe title=\"What Is CRM? | Introduction To CRM Software| CRM Projects For Beginners | CRM 2022 | Simplilearn\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sQD7kaZ5h0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em><a href=\"https:\/\/youtu.be\/sQD7kaZ5h0s?si=IiRBZ2_CwgJ_xYVH\">Video source<\/a><\/em><\/p>\n<h2>Checklist: Building a CRM-Powered Community Management Strategy<\/h2>\n<ul>\n<li aria-checked=\"false\" aria-level=\"1\">Choose a CRM that supports custom fields, segmentation, and automation<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Integrate your CRM with your community platform (Slack, Circle, Discord, etc.)<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Create tags or labels for different member types or levels of engagement<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Set up automated workflows for onboarding, check-ins, and re-engagement<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Track content performance and community activity through built-in analytics<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Review and clean your contact list regularly<\/li>\n<li aria-checked=\"false\" aria-level=\"1\">Make sure your team is trained on how to use the CRM consistently<\/li>\n<\/ul>\n<h2>CRM\u2014Your Behind-the-Scenes Hype Team<\/h2>\n<p>You\u2019re the face of the community. CRM is the silent engine making sure everything runs like it should. From personalized outreach to better segmentation, smoother onboarding to automated follow-ups\u2014CRM helps you grow your community without losing your mind (or your inbox).<\/p>\n<p>So next time someone says CRM is just for sales? Tell them it\u2019s also for people who care about actual relationships. Because that\u2019s what community is all about.<\/p>\n<p><em><strong>If you&#8217;re unsure where to begin with Martech stacking, Marketing Insider Group offers <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services-2\/\">specialized services<\/a> to create content, manage campaigns, and engage with your audience. Contact us today to learn more or <a href=\"https:\/\/portal.marketinginsidergroup.com\/content-builder-optin\">book your free consultation<\/a> with our team!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes. That\u2019s where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, they\u2019ve quietly become a [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":99339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-99336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CRM Helps with Community Management - Marketing Insider Group<\/title>\n<meta name=\"description\" content=\"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How CRM Helps with Community Management - Marketing Insider Group\" \/>\n<meta property=\"og:description\" content=\"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Insider Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T10:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren Basiura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:site\" content=\"@brennermichael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Basiura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\"},\"author\":{\"name\":\"Lauren Basiura\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\"},\"headline\":\"How CRM Helps with Community Management\",\"datePublished\":\"2025-05-19T10:00:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\"},\"wordCount\":1226,\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\",\"name\":\"How CRM Helps with Community Management - Marketing Insider Group\",\"isPartOf\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg\",\"datePublished\":\"2025-05-19T10:00:29+00:00\",\"description\":\"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg\",\"width\":960,\"height\":540,\"caption\":\"woman at work desk expressing idea\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#website\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"name\":\"Marketing Insider Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinginsidergroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#organization\",\"name\":\"Marketing Insider Group\",\"url\":\"https:\/\/marketinginsidergroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"contentUrl\":\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png\",\"width\":722,\"height\":369,\"caption\":\"Marketing Insider Group\"},\"image\":{\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/brennermichael\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83\",\"name\":\"Lauren Basiura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g\",\"caption\":\"Lauren Basiura\"},\"description\":\"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.\",\"url\":\"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How CRM Helps with Community Management - Marketing Insider Group","description":"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/","og_locale":"en_US","og_type":"article","og_title":"How CRM Helps with Community Management - Marketing Insider Group","og_description":"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.","og_url":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/","og_site_name":"Marketing Insider Group","article_published_time":"2025-05-19T10:00:29+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg","type":"image\/jpeg"}],"author":"Lauren Basiura","twitter_card":"summary_large_image","twitter_creator":"@brennermichael","twitter_site":"@brennermichael","twitter_misc":{"Written by":"Lauren Basiura","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#article","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/"},"author":{"name":"Lauren Basiura","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83"},"headline":"How CRM Helps with Community Management","datePublished":"2025-05-19T10:00:29+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/"},"wordCount":1226,"publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg","articleSection":["Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/","url":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/","name":"How CRM Helps with Community Management - Marketing Insider Group","isPartOf":{"@id":"https:\/\/marketinginsidergroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage"},"thumbnailUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg","datePublished":"2025-05-19T10:00:29+00:00","description":"Discover how CRM tools support smarter community management\u2014from personalized engagement to streamlined workflows.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/strategy\/how-crm-helps-with-community-management\/#primaryimage","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/crm-community-management.jpg","width":960,"height":540,"caption":"woman at work desk expressing idea"},{"@type":"WebSite","@id":"https:\/\/marketinginsidergroup.com\/#website","url":"https:\/\/marketinginsidergroup.com\/","name":"Marketing Insider Group","description":"","publisher":{"@id":"https:\/\/marketinginsidergroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinginsidergroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketinginsidergroup.com\/#organization","name":"Marketing Insider Group","url":"https:\/\/marketinginsidergroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","contentUrl":"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2023\/09\/MIG-OG.png","width":722,"height":369,"caption":"Marketing Insider Group"},"image":{"@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/brennermichael"]},{"@type":"Person","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/d431cb3758ef95fea56f26d2ec4e9c83","name":"Lauren Basiura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketinginsidergroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdc7e541b040bf6135a8697b805eed982572a606bf22f91ed2a080292c4a2160?s=96&d=mm&r=g","caption":"Lauren Basiura"},"description":"Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.","url":"https:\/\/marketinginsidergroup.com\/author\/laurenbasiura\/"}]}},"_links":{"self":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/99336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/comments?post=99336"}],"version-history":[{"count":1,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/99336\/revisions"}],"predecessor-version":[{"id":99342,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/posts\/99336\/revisions\/99342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media\/99339"}],"wp:attachment":[{"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/media?parent=99336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/categories?post=99336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinginsidergroup.com\/wp-json\/wp\/v2\/tags?post=99336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}